
How Happy Scribe hit a €1 CPA in just 5 months
Learn how Happy Scribe is revolutionizing the outdated transcription industry through an innovative SaaS solution, fuelled by SEO.
Slite signed up to our SEO Management service and we increased their monthly product signups by 120% and their clicks by 190%, from non-branded organic search, in just 3 months.
The online collaboration space is competitive with players such as Notion, Coda, and Slab battling to be category leader. Slite recently secured a $11m Series A and were looking to create an inflection in their growth trajectory through validating SEO as a scalable acquisition channel. Given other players in the market are not currently investing in SEO, this represented a blue ocean opportunity that we could take advantage of.
First, we analyzed Slite’s current set up and market in order to build a solid, scalable and winning SEO strategy.
Second, we built a model to understand the potential # monthly signups Slite could achieve through SEO, and a plan of action for each page by understanding conversion rates by intent, and the competitiveness of each topic. We placed our bets on a handful of existing and new pages to scale SEO and get results fast.
Third, we modified Slite’s website architecture to build a scalable content system, and performed on-page optimizations using SEO best practices and other techniques.
Fourth, we built dozens of high-quality links on the pages where we had hedged our bets.
Fifth, we set up and ran several high-impact A/B tests through Google Optimize to increase the visit->signup conversion rate.
In just 3 months we were able to double signups and triple visitors from non-branded SEO. We also increased the visit->signup conversion rates by up to 195% on some sections of the website.
We scored high for competitive keywords such as “meeting minutes” which has a global search volume of 46k and we achieved position #4 worldwide in less than 3 months.
As a result, Slite validated SEO as a key channel for their unicorn growth path and are now investing heavily in it.
How Happy Scribe hit a €1 CPA in just 5 months
Learn how Happy Scribe is revolutionizing the outdated transcription industry through an innovative SaaS solution, fuelled by SEO.
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