Slite signed up to our SEO Strategy&Consulting service and we increased their monthly product signups by 120% and their clicks by 190%, from non-branded organic search, in just 3 months.
120%
Increase in organic signups
195%
Increase in
visit > signup conversion rates
190%
Increase in organic traffic
The online collaboration space is competitive with players such as Notion, Coda, and Slab battling to be a category leader. Slite recently secured an $11m Series A and was looking to create an inflection in their growth trajectory through validating SEO as a scalable acquisition channel.
Given other players in the market are not currently investing in SEO, this represented a blue ocean opportunity that Skale could take advantage of.
First, Skale analyzed Slite’s current setup and market in order to build a solid, scalable, and winning SEO strategy.
Second, the Skale team built a model to understand the potential number of monthly signups Slite could achieve through SEO, and a plan of action for each page by understanding conversion rates by intent, and the competitiveness of each topic. The team placed ‘bets’ on a handful of existing and new pages to scale SEO and get results fast.
Third, Skale modified Slite’s website architecture to build a scalable content system, and performed on-page optimizations using SEO best practices and other techniques.
The team then built dozens of high-quality SaaS niche backlinks on the pages where we had hedged our bets.
Lastly, Skale set up and ran several high-impact A/B tests through Google Optimize to increase the visit to signup conversion rate.
“In just three months we were able to double signups and triple visitors from non-branded SEO. We also increased the visit to signup conversion rates by up to 195% on some sections of the website.
Arianna Lupi, SEO specialist @ Skale
We scored high for competitive keywords such as “meeting minutes” which has a global search volume of 46k and we achieved position number four worldwide in less than 3 months.
As a result, Slite validated SEO as a key channel for their unicorn growth path and is now investing heavily in it.“
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