How we doubled Slite’s product signups in just 3 months

The online collaboration space is competitive with players such as Notion, Coda, and Slab battling to be a category leader. Slite recently secured an $11m Series A and was looking to create an inflection in their growth trajectory through validating SEO as a scalable acquisition channel.

Given other players in the market are not currently investing in SEO, this represented a blue ocean opportunity that Skale could take advantage of.

First, Skale analyzed Slite’s current setup and market in order to build a solid, scalable, and winning SEO strategy.

Second, the Skale team built a model to understand the potential number of monthly signups Slite could achieve through SEO, and a plan of action for each page by understanding conversion rates by intent, and the competitiveness of each topic. The team placed ‘bets’ on a handful of existing and new pages to scale SEO and get results fast.

Third, Skale modified Slite’s website architecture to build a scalable content system, and performed on-page optimizations using SEO best practices and other techniques.

The team then built dozens of high-quality SaaS niche backlinks on the pages where we had hedged our bets.

Lastly, Skale set up and ran several high-impact A/B tests through Google Optimize to increase the visit to signup conversion rate.