How we doubled Slite’s product signups in just 3 months

How we doubled Slite’s product signups in just 3 months


Slite signed up to our SEO Management service and we increased their monthly product signups by 120% and their clicks by 190%, from non-branded organic search, in just 3 months.

120% Increase in 
organic signups
195% Increase in 
visit > signup conversion rates
190% Increase in 
organic traffic

The business challenge

The online collaboration space is competitive with players such as Notion, Coda, and Slab battling to be a category leader. Slite recently secured an $11m Series A and was looking to create an inflection in their growth trajectory through validating SEO as a scalable acquisition channel.

Given other players in the market are not currently investing in SEO, this represented a blue ocean opportunity that Skale could take advantage of.

The SEO Solution

First, Skale analyzed Slite’s current setup and market in order to build a solid, scalable, and winning SEO strategy.

Second, the Skale team built a model to understand the potential number of monthly signups Slite could achieve through SEO, and a plan of action for each page by understanding conversion rates by intent, and the competitiveness of each topic. The team placed ‘bets’ on a handful of existing and new pages to scale SEO and get results fast.

Third, Skale modified Slite’s website architecture to build a scalable content system, and performed on-page optimizations using SEO best practices and other techniques.

The team then built dozens of high-quality SaaS niche backlinks on the pages where we had hedged our bets.

Lastly, Skale set up and ran several high-impact A/B tests through Google Optimize to increase the visit to signup conversion rate.

The business growth results

In just three months we were able to double signups and triple visitors from non-branded SEO. We also increased the visit to signup conversion rates by up to 195% on some sections of the website.

We scored high for competitive keywords such as “meeting minutes” which has a global search volume of 46k and we achieved position number four worldwide in less than 3 months.

As a result, Slite validated SEO as a key channel for their unicorn growth path and is now investing heavily in it.

Arianna Lupi, SEO specialist @ Skale
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