Expert-Led Content Production for SaaS Brands

We create user-centric SEO content that is backed by experts, ranks in top positions, and ultimately drives pipeline and MRR.

Our process for creating SEO revenue-driving content:

Comprehensive SEO optimization and topic research

Comprehensive SEO optimization and topic research

At our core, we are SEO enthusiasts. We delve into the nuances of on-page SEO, ensuring every piece of content adheres to the latest best practices and trends.

 

This involves conducting extensive topic and competitor research and creating in-depth SEO content briefs that include optimized titles, internal links, featured snippet suggestions, and more.

Utilizing industry-expert outreach and insights

Utilizing industry-expert outreach and insights

We take pride in crafting original content that adds exceptional value to your readers. Setting ourselves apart, we proactively reach out to industry experts, incorporating their insights and quotes in our content.

 

By doing so, we elevate your credibility, authority, and expertise while showcasing your experience (E-E-A-T).

 

This collaborative approach creates content that resonates deeply with your target audience, fostering trust and engagement

Tone of voice alignment

Tone of voice alignment

Your brand’s unique voice matters. We work closely with you to truly understand your content voice and ensure that it is consistently reflected in every piece we create.

 

Whether you require a professional, conversational, or authoritative tone, our writers seamlessly adapt to match your brand persona.

 

The result is a cohesive content experience that amplifies your brand identity and captivates your audience.

Customer-focused and user-centric approach

Customer-focused and user-centric approach

Understanding your target audience is at the heart of our content creation process. We prioritize diving deep into your customers’ Jobs To Be Done, pain points, and challenges.

 

By aligning our content with search intent and maintaining a sharp focus on your ICP, we create a highly targeted experience for your readers.

 

This approach not only attracts the right audience but also nurtures them throughout their journey and drives conversions.

Leveraging customer data and trends

Leveraging customer data and trends

We use your existing customer data to better understand their Jobs To Be Done. Armed with these insights, we develop user-focused content that directly addresses their specific questions and concerns.

 

Our goal is to provide consistent value at every stage of the user journey, positioning your brand as the go-to resource in your industry.

Scalable content production system

Scalable content production system

Whether you need to increase your content output or adapt to changing needs, our approach allows us to consistently produce high-quality, results-driven content at scale, helping your SaaS turn SEO into a predictable customer acquisition channel.

End-to-end process QA

End-to-end process QA

Our skilled SEO department is involved in each step of content production—from research and briefing to reviewing and uploading, ensuring each final draft is engaging, optimized, and ready to rank and generate MRR.

Our SaaS content production includes

Our SaaS content production includes

  • – SEO content briefs
  • Collaboration with your in-house team to align on brand voice and POV
  • Expert outreach and insights
  • – Niche-specific, professionally vetted writers
  • – 2 revisions included
  • – 100% original, AI-free content
  • – Reviews and edits by a senior editor
  • – Final checks and upload of the final draft to your CMS
Types of Content We Write

Types of Content We Write

  • – Guides
  • – Checklists
  • – Alternative Pages
  • – Content Hubs
  • – Vs Pages
  • – Listicles
  • – Landing Pages
  • – Glossary Pages

Success Stories

You can get these results

We've helped over 60 SaaS brands drive noticable business impact through building custom SEO growth strategies.

With our team's expertise

Our teams combine exclusive insights from leading SaaS brands with extensive collective experience which enables us to bridge your ARR gap and achieve a profitable CAC payback

Why Choose Skale

We help you go beyond superficial SEO metrics and reach real north star business metrics.

I saw major benefits in link-building, so we decided to work with Skale, which turned out to actually be more cost-efficient & delivered amazing results!

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Urska

Director of Marketing @ Whisbi

One thing that stood out to me when working with Skale is the reporting. It's very clear when a link goes live, which makes it easy to track the impact. I also like that Skale helped us advocate G2s brand and get high-quality referral traffic.

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Kevin

VP of SEO & Content @ G2

We're a fast-moving startup with a growing marketing team. Using Skale has enabled us to focus on creating new landing pages and articles, while the Skale team take care of off-page factors that we don't have the time to deal with in-house.

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Kirsty

Content Strategist @ Holded

When I joined Maze, one of my priorities was to get our content engine up-and-running quickly. Now we're working on link building together to turn Organic into a growth lever for Maze. Skale are SEO experts that are reliable and easy to work with, and most importantly deliver great work!

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Bozena

Director of Marketing @ Maze

Skale is a valuable SEO partner who’s helped us develop our strategy from the ground up. We now have a scalable SEO acquisition channel that’s been growing month over month in terms of traffic, clicks and sign ups.

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Sobrina Pies

Head of Marketing @ Flodesk

Working with the Skale team has been an overall great experience. They immediately understood our niche and adapted to our industry needs. They are true partners that I can trust and recommend to others too.

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Carla

Marketing Ops. Manager @ Lodgify

Skale is like an extension of our team. They're always available on Slack, ready for meetings, and troubleshoot beyond scheduled times or scope. Amid our internal changes and shifting priorities, their flexibility has been crucial for our ability to move quickly.

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Lara White

Senior Director, Digital Marketing

Skale is different to most agencies because they’re actually SEO experts and have worked in-house at other SaaS & tech brands. I highly recommend them to anyone looking to scale in the SEO space.

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Padraig O'Connor

Growth Manager @ Wealthsimple

Outsourcing was important for us to move faster on critical parts of our SEO strategy. It allows us to do so with confidence and efficiency. With no prior expertise in-house doing it by ourselves would have require more time with less chance of success.

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Adrien

Growth Engineer @ Slite

When it comes to SEO, I've always believed that nothing could beat having internal teams owning these topics. Skale proved me wrong with the right frameworks and analytical skills.

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Redon

Co-founder @ Bonsai

FAQs

While there is no official E-E-A-T score, we make it our mission to stay on top of E-E-A-T trends and best practices at Skale. We are focused on creating authentic, expert-led content that provides more value compared to other search results. Our content is enriched with expert insights, free from factual and grammatical errors, cites credible sources and serves user intent.
Absolutely! Our skilled SEO team will work closely with you to develop a comprehensive revenue engine that blends content strategy, technical SEO, and link building. This includes a quarterly content plan to drive MRR. Our content strategy process includes in-depth keyword research, content modeling and competitor research to identify high-level opportunities and the long-term SEO potential of your product.
If you've come this far, you're serious about upgrading your SEO

Ready to seriously Skale your SaaS SEO content production?

Book a Strategy Call