SEO Website Migration Service for SaaS

You've worked hard for those rankings. Minimize loss of traffic, revenue and potential customers with our bespoke SEO migration support.

How Skale helps SaaS brands seamlessly migrate their websites:

Understand your migration requirements during the discovery phase

Understand your migration requirements during the discovery phase

During the discovery phase, we work closely with your team to align on a clear project scope. We use this scope to generate a bespoke roadmap tailored to the exact requirements of your brand.

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During the project, you will work alongside a dedicated account manager, project manager, SEO specialist and technical SEO analyst.

This is also an opportunity for us to learn more about your internal processes so we can adopt them as our own while working with you.

Benchmark data, analyze backlinks, audit content and map redirects during the research phase

Benchmark data, analyze backlinks, audit content and map redirects during the research phase

The most important phase of any website migration (and one that a lot of brands ignore). The research phase is where the real preparation happens. All work listed below is undertaken before the migration begins.

We perform:

• A thorough technical audit of your current site to ensure key issues aren’t carried across

• Detailed benchmarking of KPIs such as MQL/SQL generating pages, rankings, traffic and revenue

• An audit of your existing internal link architecture to identify opportunities for improvement during the migration

• A detailed backlink analysis to minimise value loss post-migration

• A granular content audit with redirect mapping to preserve authority and link equity if the site structure is changing. This is also a great opportunity to cull poorly performing content

Provide continued support and regular feedback during the staging phase

Provide continued support and regular feedback during the staging phase

Once key changes are made and the site is moved to the staging environment, we continue to monitor and audit the site until it’s ready to move to production.

During this phase, we confirm that redirects are working correctly, internal links are properly mapped and the site is hitting the right technical benchmarks.

When the site is ready to move to production, we conduct over 100 pre-launch checks to ensure that recommendations have been implemented correctly.

Help you hit the ground running with post-launch support

Help you hit the ground running with post-launch support

Once the site is live, our team will re-audit the site to confirm a smooth transition, flagging any issues immediately with your team.

We will also initiate the change of domain protocol, undertake post-launch redirect checks and continue to run regular performance benchmarks as the site is crawled and indexed for the first time by search engines.

Success Stories

You can get these results

We've helped over 60 SaaS brands drive noticable business impact through building custom SEO growth strategies.

With our team's expertise

Our teams combine exclusive insights from leading SaaS brands with extensive collective experience which enables us to bridge your ARR gap and achieve a profitable CAC payback

Why Choose Skale

We help you go beyond superficial SEO metrics and reach real north star business metrics.

When I joined Maze, one of my priorities was to get our content engine up-and-running quickly. Now we're working on link building together to turn Organic into a growth lever for Maze. Skale are SEO experts that are reliable and easy to work with, and most importantly deliver great work!

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Bozena

Director of Marketing @ Maze

When it comes to SEO, I've always believed that nothing could beat having internal teams owning these topics. Skale proved me wrong with the right frameworks and analytical skills.

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Redon

Co-founder @ Bonsai

Working with the Skale team has been an overall great experience. They immediately understood our niche and adapted to our industry needs. They are true partners that I can trust and recommend to others too.

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Carla

Marketing Ops. Manager @ Lodgify

Skale is like an extension of our team. They're always available on Slack, ready for meetings, and troubleshoot beyond scheduled times or scope. Amid our internal changes and shifting priorities, their flexibility has been crucial for our ability to move quickly.

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Lara White

Senior Director, Digital Marketing

Skale is different to most agencies because they’re actually SEO experts and have worked in-house at other SaaS & tech brands. I highly recommend them to anyone looking to scale in the SEO space.

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Padraig O'Connor

Growth Manager @ Wealthsimple

One thing that stood out to me when working with Skale is the reporting. It's very clear when a link goes live, which makes it easy to track the impact. I also like that Skale helped us advocate G2s brand and get high-quality referral traffic.

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Kevin

VP of SEO & Content @ G2

Outsourcing was important for us to move faster on critical parts of our SEO strategy. It allows us to do so with confidence and efficiency. With no prior expertise in-house doing it by ourselves would have require more time with less chance of success.

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Adrien

Growth Engineer @ Slite

Skale is a valuable SEO partner who’s helped us develop our strategy from the ground up. We now have a scalable SEO acquisition channel that’s been growing month over month in terms of traffic, clicks and sign ups.

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Sobrina Pies

Head of Marketing @ Flodesk

I saw major benefits in link-building, so we decided to work with Skale, which turned out to actually be more cost-efficient & delivered amazing results!

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Urska

Director of Marketing @ Whisbi

We're a fast-moving startup with a growing marketing team. Using Skale has enabled us to focus on creating new landing pages and articles, while the Skale team take care of off-page factors that we don't have the time to deal with in-house.

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Kirsty

Content Strategist @ Holded

FAQs

Skale offers SEO website migration support for protocol (http to https) migrations, redesigns, CMS re-platforms, website merges, domain migrations, international site migrations or hybrid migrations (a combination of these options).
From discovery phase through to post-launch, a site migration could take anywhere from 3-5 months to complete. This may take longer if there are additional dependencies such as rewrites or delays due to design and development factors that may prolong the staging phase. We price migrations per project, not at an hourly rate, so we are able to adapt our timeline to suit yours.
Site migrations can start from €8,000, but this depends on the size and complexity of the migration. During the discovery phase, we collect all the necessary information that will allow us to provide you with a bespoke, accurate quotation to support you with your website migration.
Even the simplest of websites require detailed planning and support when undertaking a website migration. Ensuring SEO expertise is involved from the beginning mitigates these risks and provides you with the peace of mind that the 'tricky part' is being taken care of, allowing you to focus on your rebrand, redesign or transfer.
There are always risks that come with a website migration, especially when you are migrating to a new domain. Rankings are also likely to fluctuate post-migration, even if it goes smoothly. Our goal is to minimise the risks associated with migrating a site. In some cases, our clients see a positive impact to their rankings after the migration is complete.
There are advantages to both options. Migrating everything at once is most likely to be more cost-efficient and beneficial for SEO, however larger, more complex projects may benefit from a phased approach. For example, brand merges may be undertaken in stages to allow us to collect data, feed back and iterate the later stages of the migration to eliminate mistakes made in the earlier phases.
If you've come this far, you're serious about upgrading your SEO

Rebranding? Switching Domain? Migrate your website smoothly with Skale.

Book a Strategy Call