Maze took their SEO game to the next level by upgrading from our SaaS link building service to our SEO Strategy and Consulting service.
The results speak for themselves: in less than 6 months, we almost tripled product signups, and doubled their product signup conversion rate. We then targeted UX and UI design search results, positioning Maze as the go-to source with their in-depth guides and collections.
4x
increase in organic visits through non branded queries
3x
increase in organic product signups from non-branded SEO
2x
increase in signup conversion rate
The Maze team reached out to us, intending to build an SEO growth machine. They had a couple of thousand visitors coming through their blog, but product conversion was low and visitors weren’t the right match to key product use cases, so their existing SEO strategy wasn’t driving MRR.
This being said, we identified various opportunities to start positioning Maze as a top player on key topic clusters and drive BoFu impact at scale.
First, we created an SEO growth model and forecast, focusing on the key clusters that matched Maze’s most successful use cases and product-market fit.
This included a monthly breakdown of potential traffic and signups, based on link velocity and topical authority on subjects like UX research, UI design and product management. We also set up a goal of sign-ups per month to hit by the end of the year.
Secondly, we created a framework to prioritize initiatives based on signup potential, search intent, and resources (e.g., content budget, link budget, etc.).
Then, we started executing our SEO initiatives alongside their demand generation team, which included:
In just six months, we helped Maze almost triple their organic product signups from non-branded SEO and quadruple the organic visits that they get through non-branded queries.
We also contributed to their signup conversion rate improvement, which doubled from in just 7 months.
In the SEO industry, Maze is now considered a reference for how to build top-notch topic clusters and win highly competitive search results versus seasoned players like HotJar or Usability Geek.
Our next step in the journey with Maze is to expand to other content verticals and keep conquering new challenges that bring even more product signups and new business MRR.
How a motion design SaaS increased AI brand coverage by 150% in four months
Learn how this motion design SaaS became a top tool recommendation inside AI answers and outranked category giants Adobe and Canva in just four months.
Read More
How we 2xd demos for a small player in the private equity fintech market
Meridian, an early-stage private equity SaaS platform was up against legacy competitors like DealCloud and Salesforce. But they didn't have to outspend to see results. By building authority across early discovery and evaluation stages, we doubled demo requests and expanded traditional search visibility more than 6x.
Read More
How a DeFi bridge became a Hyperliquid AI authority in 90 days
While interest in the new DeFi ecosystem, Hyperliquid, was growing fast, AI systems lacked authoritative content they could cite on the topic. deBridge moved early, filled that gap, and became a preferred AI source in 90 days. +133% brand mentions, +64.86% prompt coverage, and +61% domain citations.
Read More
