How we helped SaaS king Nathan Latka dethrone top brands

How we helped SaaS king Nathan Latka dethrone top brands


Nathan Latka signed up to our SEO Management service and we increased his organic traffic by 568% in 12 months, dethroning giants such as Owler, Crunchbase, and Profitwell.

568% Increase in 
organic traffic
1000s SaaS keywords ranked
100s Competitors dethroned


Nathan Latka wanted to find a way to not only attract a SaaS audience to his website, but also compete against company insights databases such as Owler and Crunchbase to capture people looking for information regarding the 1000s of SaaS companies he has interviewed on his podcast-come-database.

This posed a serious ask, because SaaS-related keywords are extremely competitive given giants such as ProfitWell, PriceIntelligently, and Neil Patel are competing in the space.


First, we analyzed Nathan’s current set up and market in order to build a solid, scalable and winning SEO strategy.

Second, we did an in-depth technical audit of his website and built a developer-friendly plan for his engineering team to implement, prioritizing actions that would seriously move the needle on organic search growth.

Third, we did extensive keyword research in order to build a 12-month SaaS content marketing plan, and then executed on this plan utilizing his proprietary SaaS data to skyscraper competitors.

Third, we ran a “Top SaaS Companies” ranking campaign to build SaaS-specific links back to his domain.

Fourth, we did custom outreach to tech brands to continue building links, given the competitiveness of the SaaS niche. This way crucial to actually turn SEO into a predictable channel of new qualified traffic.


In 12 months we were able to increase qualified organic clicks by 568%, dethroning giants such as Owler & Crunchbase for high intent keywords like “typeform revenue”, “loom revenue”, and “semrush revenue”.

We scored page #1 positions for competitive keywords such as “ARR”, “ARPU”, “run rate”, “revenue growth”, and “renewal rate”.

As a result, Nathan is scaling SEO as his key growth channel.

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