We help tech brands design and execute SEO strategies that compound over time — driving qualified leads, pipeline, and predictable revenue, while positioning you to win in AI-driven search.
86%
Increase in revenue
2.4x
Increase in signups
01
We start by identifying your North Star Metric and build a 12-month growth model – whether that’s pipeline, CAC efficiency, or qualified demo volume. Then we reverse-engineer your SEO strategy around business impact, not vanity metrics.
02
We create a focused, test-and-learn roadmap built to deliver on your business goals. Once targets are set, we identify the highest-leverage SEO actions to get there – whether that’s new content, technical fixes, CRO improvements, or link acquisition. Each initiative is prioritized by impact, effort, and speed, and mapped to clear KPIs. You get a 90-day execution plan with zero guesswork.
03
Our team of SEO strategists, content producers, and outreach specialists get to work. You’ll have full visibility via live dashboards, weekly updates, and clear timelines. We act fast, stay accountable, and ship quality work.
04
We treat growth as an experiment. Every quarter, we test new ideas, run CRO and SERP-level experiments, and use a statistical framework to validate what’s working. All wins are repeatable. All failures become learnings.
05
As results compound, we double down on what’s driving performance. That might mean expanding topic clusters, increasing link velocity, or adapting for AI search. The strategy evolves with your business and the market – always tied to measurable KPIs.
We helped Happy Scribe grow from 2,700 to 70,000 monthly signups, cutting cost per signup from €7.15 to €0.08. Through focused link-building, we aligned SEO with growth, driving major gains in organic revenue.
Niek Leermakers
SEO / SEM Manager
25x
signups
We helped Maze boost monthly organic signups by 283% in six months by creating targeted content clusters, optimising for search intent, and building 200+ high-quality backlinks – proving SEO as a scalable growth channel.
Bożena Pieniazek
VP of Marketing
283%
signups
We helped Holded grow organic signups by 1,370%, paid subscriptions by 1,650%, and revenue by 279% through focused SEO. By targeting high-intent keywords and building strong backlinks, they cut reliance on paid channels and boosted organic growth.
Tom Wilkinson
VP of Growth
16.5x
Customers
Discover how your current SEO strategy stacks up against competitors and uncover specific growth opportunities tailored to your business goals with a free SEO growth plan.
From day one, we align execution with business impact. These six areas are how we help tech brands scale predictable, compounding growth through organic search – with clarity, structure, and strategic accountability.
We use a test-and-learn approach to build SEO strategies that deliver business outcomes. Each roadmap is structured as a 3-month agile sprint focused on rapid execution, iteration, and measurable progress. We work backwards from your North Star goals and break them down using a mathematical framework that prioritizes actions by impact, effort, and speed.
Everything is grounded in data, from opportunity sizing to forecast modeling, so you know exactly what’s driving growth and why.
We help you increase visibility across platforms like Google AI Overviews, ChatGPT, and Perplexity by optimizing your content for structure, authority, and context. Our bespoke AI search measurement framework tracks both leading and lagging indicators weekly, so we can directly connect rankings in AI-generated results to bottom-line impact.
You’ll also get insight into how your performance in AI search compares to traditional SEO, including sentiment analysis, rank tracking, and competitive benchmarks. Together, we work to improve your visibility and influence across this emerging discovery channel.
We create content that’s designed to rank, convert, and strengthen your brand. Our process starts with a content workshop to align on tone, voice, and strategic goals. From there, you’ll work directly with a content specialist, backed by a senior content lead who oversees quality and consistency.
We produce a range of high-impact formats, including guides, listicles, comparison pages, alternative articles, and glossaries.
To create unique, authoritative content, we often conduct user interviews and run surveys to uncover first-hand insights and proprietary data. We also develop author strategies to enhance visibility and credibility in search, helping your brand stand out in a crowded space.
We focus on building links that drive real SEO performance, not vanity metrics. Every campaign is fully transparent, with a live dashboard that lets you track progress at each stage – from prospecting to placement.
Our goal is to secure links on highly relevant, industry-specific domains that increase your topical authority and improve your rankings where it matters most. We also work to get your brand cited across the web, boosting unlinked brand mentions that are becoming a key signal in AI-driven search.
It’s link building with strategic purpose, measurable impact, and long-term value.
We help you turn more traffic into pipeline by optimizing the full user journey. This starts at the SERP level, where we run structured tests on meta titles and descriptions to increase click-through rates.
We also work with your team to map the entire customer journey from top-of-funnel to bottom-of-funnel, aligned with your ideal customer profile.
Our CRO approach includes measurable growth experiments backed by statistics to ensure any uplift is statistically significant and repeatable. Every recommendation is designed to maximize conversion and tie directly to business impact.
We provide full visibility into what’s working, why it matters, and where to go next. Every client gets a custom dashboard tailored to their goals, along with a decision-making framework that makes the data easy to interpret.
We track both leading and lagging indicators of success through a measurement model built specifically for your business. Our goal is to ensure every core metric is trending upward – from rankings and traffic to conversions, revenue, and brand awareness.
We also run quarterly business reviews for a strategic deep dive, aligning performance with your long-term goals. Everything we do follows a test-and-learn approach so growth is not just visible, but measurable and repeatable.
AI Search Audits
Topic Research
Technical Audits
Content Growth Modelling
On-Page Optimizations
Topic Cluster Architecture
Pipeline Analysis
CRO Experimentation
Programmatic SEO
YouTube SEO
Website Migrations
Competitor Analysis
Data Analysis & Dashboarding
AI Link Source Analysis
Schema Implementation
Content Cannibalisation Audit
What to expect on your strategy call:
Yes, we actively optimize for visibility in AI-generated search results across platforms like ChatGPT, Perplexity, and Google AI Overviews. Our approach focuses on improving the structure, authority, and topical relevance of your content so it’s more likely to be cited by large language models.
We also work on earning brand mentions and backlinks from high-authority domains, which strengthens your presence in the data these models rely on.
You’ll get clear reporting on your AI search visibility, along with strategic actions to improve inclusion and track its impact on pipeline and revenue.
Yes. We’re happy to directly upload and format content, apply internal links, and implement on-page recommendations in your CMS — whether that’s Webflow, WordPress, HubSpot, or a custom platform. If you prefer to handle implementation internally, we’ll give your team everything they need, including QA and Loom walkthroughs to ensure perfect execution.
We begin every partnership with a full technical SEO audit to uncover structural issues, indexing problems, and performance blockers. After that, we conduct deep technical re-audits every 6 months or after any major website changes (e.g. migrations, redesigns). Along the way, we’re continuously monitoring site health and will flag issues and fixes in real time — you’re never in the dark.
You’ll receive:
– Weekly Slack updates with KPI pacing
– Real-time Looker Studio dashboards
– Linear forecasting for leading and lagging KPIs
– Attribution modelling, CAC payback analysis, and AI search visibility
– QBRs every 3 months for clients on larger retainers
We zoom out and show progress against strategy — and zoom in to uncover learnings and next steps.
Absolutely. Our services are modular and built for flexibility. You can start with strategy-only and expand into content or link building when you’re ready. We’ll advise you based on data — not upsell pressure — and adjust your Scope of Work accordingly. Many of our long-term clients evolve their SEO stack with us over time, often adjusting their focus as new opportunities emerge.
This depends on your scope and needs, but typically we produce between 4 to 12 content briefs monthly. These include a mix of new topic recommendations and optimisation briefs for existing content. We adjust output dynamically based on the roadmap and your growth priorities. Content volume never comes at the expense of quality or strategic intent — every brief we deliver has a specific revenue-driving goal behind it.
