How Skale Helped Happy Scribe reach 70,000 organic signups with revenue-driven link building

Happy Scribe is an Audiovisual Language Platform, enabling media brands, traditional language service providers and corporates around the world to scale their audiovisual language needs with ease. By combining language experts with state of the art AI, Happy Scribe helps teams securely manage contributors, streamline collaboration, and produce high-quality transcriptions, subtitles, and closed captions at speed.

They came to Skale looking to externalise their off-page SEO efforts—in both English and Spanish—with a trusted SEO partner who has deep experience working in the SaaS niche. Happy Scribe didn’t want to simply increase rankings, but focus on driving organic product signups and increasing new MRR.

They understood the importance of having an ‘always-on’ link-building program was paramount to driving success in scaling their SEO customer acquisition channel. 

And that’s when we stepped in to help with securing some revenue-driving links. To be precise, we’ve secured 558 of them so far!

To begin with, we worked with Happy Scribe to identify the highest priority pages for driving business value. 

We identified pages where the top ranking competitors had more backlinks than Happy Scribe and modelled how many high-quality backlinks we would need in order to compete with them.

The Skale Off-Page team also modelled signup and new MRR potential per page to determine how we could drive the most impact with the smallest number of links and as rapidly as possible.

We then prioritised the target pages, carefully put together a diversified anchor text profile, and started securing links on a monthly basis, while monitoring and making adjustments as needed.

Here’s an example of a high-quality link secured for Happy Scribe’s Audio to Text Converter Page:

One of the key ingredients of our link-building strategy is creating topically relevant content to pitch to authoritative websites in the marketing niche—focussing on the core use cases and personas that completed their job using Happy Scribe.

And last but not least, we continuously collaborated with Happy Scribe’s SEO team to implement on-page improvements. This included enhancing meta titles and managing internal linking. The team ensured that off-page SEO worked seamlessly with on-page SEO to maximise client’s business impact.