How Happy Scribe hit a €1 CPA in just 5 months

How Happy Scribe hit a €1 CPA in just 5 months

Tl;dr

Happy Scribe signed up to our SaaS Link Building service and we increased their monthly signups by 127% and their clicks by 73%, from non-branded organic search to target pages, in just 5 months. This meant that we reached a cost per signup of just €1.

73% increase in clicks
127% increase in signups
€1 cost per signup

Challenge

Happy Scribe are in the online transcription space. Most players are traditional transcription agencies. As a result, their online SaaS is scaling rapidly on the Unicorn Path by digitally transforming an entire industry.

They came to us looking to externalize their off-page SEO efforts, in both English and Spanish, with a trusted parter who has deep experience working in the SaaS niche. They didn’t want to simply increase rankings, but focus on driving product signups.

They understood that having an always-on link building program was paramount to driving success in their SEO customer acquisition channel.

Solution

First, we built a model to understand the potential # monthly signups & traffic Happy Scribe could achieve through SEO based on their existing content. We coupled this with difficulty (# referring domains required), in order to create a prioritized list of efforts to create impact.

Second, we decided to take an intensive approach to our link building efforts by focusing on just two key pages each month. We knew that by doing so, we’d achieve results much faster.

Third, we created topically relevant content that we pitched to authoritative websites in the marketing niche – because we focused on the core use cases and personas that completed their job using Happy Scribe.

Fourth, we worked with Happy Scribe’s SEO team to make on-page improvements. For example, improving meta titles and doing internal linking. We ensured that off-page SEO was working in harmony with on-page SEO in order to maximise business impact.

Results

In just 5 months we were able to achieve a cost per sign up of €1 (our fees divided by the net new signups acquired through our efforts)

How did we achieve this?

We focused on the jobs to be done that key buyer personas were looking to hire, when creating content for high-quality & topically relevant domains. This was our recipe for success!

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