team

Meet the
Skale team

We’re an international team who specialise in SaaS SEO, and at the same time we’re multi-channel demand gen marketers. We also have in-house experience working for hyper-growth SaaS brands.

Jake Stainer

Jake Stainer

Co-Founder

Jake taught himself SEO in 2009 out of necessity. After coding online apps to break down language barriers, he needed to find a way to drive new user acquisition at scale. After reading books on SEO, joining online communities, and learning from trial and error, he scaled this venture to 5M+ unique visitors.

In 2015 he joined Typeform where he built and led the Growth Marketing function, growing the team from himself to 12 people, spanning across SEO, PPC, and CRO. He scaled the SEO channel from 0 signups to more than 30,000 per month. As a result, Typeform was able to scale from $1M ARR-> $25M ARR and raise a Series B of $35M

After, he joined $100M Series C SaaS TravelPerk as Head of Demand Generation. He scaled demand, for a 100-person sales team, utilising an array of demand channels including SEO, Paid Search, Facebook Ads, LinkedIn Ads, CRO, content marketing and email marketing.

Apart from his in-house SaaS experience, he has also consulted for top SaaS brands such as HotJar and spoke at numerous online & offline industry events.

Jake’s now dedicated to helping other SaaS companies scale MRR through building a high-impact, performance-driven SEO channel that gets results.

See Jake’s LinkedIn

Italo Viale

Italo Viale

Co-Founder

Italo Viale is the co-founder of Skale, a company specializing in scaling demand generation for B2B SaaS businesses through performance-driven Search Marketing.

He has been working in the SEO industry for 5+ years. He grew and led another search marketing agency’s hyper-growth at different stages and countries during this time. He worked with +120 SEO clients from all industries, including top brands such as Danone, Shopify, Glovo, and Typeform.

Additionally, he co-created and scaled a WP themes business and an SEO online course from €0 to €1.5M ARR.

He has been a guest speaker at top-level European universities like Universitat Ramon Lull (Blanquerna), Universitat Autonoma de Barcelona, and the National University of Ireland Galway. (Open to new speaking opportunities!)

When he is not meeting great people at unique brands and working through strategic models with his co-founder, he enjoys traveling, training, biking, and Barcelona’s fantastic views.

See Italo’s LinkedIn

Ben Major

Ben Major

Head of Tech & Content SEO

Currently living on a farm in rural England, Ben has spent the last 6 years of his life in the SEO trenches. At Skale, he spends his time mentoring the Tech and Content teams , tweaking deliverables and championing best-in-class SEO.

With an early background in copywriting, graphic design and front-end-development, he has formed a unique, user-centric approach to SEO that has led him to work for some of the biggest brands in the UK.

Away from the desk, Ben is a Brazilian Jiu Jitsu competitor, an amateur guitarist, an extremely amateur golfer, and best friend to Coleman, the world’s happiest Golden Retriever.

See Ben’s LinkedIn

Egle Adomynaite

Egle Adomynaite

Off-Page SEO Manager

Egle is originally from Lithuania, lived and studied in Scotland for 10 years. She has almost 8 years of digital marketing experience and has worked with many great brands all over the world, improving their SEO and building links to some amazing sites. When not working, Egle loves a good cup of coffee, spending time outdoors or exploring new cities.

Leah Alves

Leah Alves

Content SEO Lead

Leah currently lives in Cape Town, South Africa and has been working in content marketing for the past few years with a variety of clients across a range of niches. She started off in content creation with a knack for writing and has developed a deep curiosity for SEO and its potential and power in growth marketing.
When she’s not at work she’s traveling, exploring the hiking trails, or has a nose in a book.

Fabien Caujolle

Fabien Caujolle

SEO Growth Strategist

Fabien currently lives in Lisbon, Portugal and has been working in SEO and Digital Marketing for the past few years across the Fintech industry and the Travel, Leisure & Tourism sector. He started off as a link building strategist before evolving into a full SEO specialist and has developed a taste for making strategies based on strong data analysis. When he’s not at work, he is somewhere in the ocean searching for the best waves of the day, losing track of time playing his guitar or training hard to run a mountain Ultramarathon race.

Oksana Salvarovska

Oksana Salvarovska

Technical SEO Analyst

Oksana is a girl from Ukraine, who now lives in Poland. A fan of technical SEO, she loves to dive into detailed analysis, find and solve technical SEO issues that hinder achieving the goal. Apart from work, she loves sports, reading books, and will not miss the opportunity to drink delicious coffee in every country she visits.

Gemma Hislop

Gemma Hislop

HR Manager

Gemma is from Edinburgh, Scotland and has been working within HR and Talent Acquisition teams for the last 9 years.  She has excellent interpersonal skills and enjoys connecting with new people, and she is always on the lookout for talented people to join Skale!  In her spare time, she enjoys exploring the outdoors with her dog, travelling to various countries, and trying out new foods!

Madison Holroyd

Madison Holroyd

SEO Growth Strategist

Madison started her career in SEO three years ago and instantly loved helping businesses achieve their revenue goals. In this time, she has gained experience in many SEO disciplines while focusing on her passion for content strategy. Her experience working with many e-commerce companies, from startups to corporations like Virgin Media, brings a fresh perspective to SaaS marketing.  Madison has helped drive relevant traffic for each client with an understanding of their needs as a business.

Chloe Khadra

Chloe Khadra

Growth Advisor

Chloe is based in her hometown of Lebanon, but is moving to Barcelona in late 2021! Having worked for 2 years in B2B machine sales, and as a Social Media Consultant for a startup e-commerce fashion company, Chloe joined Skale as a Growth Advisor. When she’s not working, she enjoys spending time outdoors with her pug, and socialising with friends.

Alistair Pike

Alistair Pike

SEO Growth Strategy Lead

Currently living in his hometown of Cape Town, South Africa, Alistair is an enthusiastic SEO strategist. He has a few years of experience working agency-side as part of a digital marketing start up, with a focus on SEO and written content. He’s passionate about inspiring growth, both for the clients he works with and the people he works alongside.When he’s not at his desk, you’ll find Alistair getting outdoors in the Cape Town sun, writing music, or preparing a home-cooked meal.

Sarah Douglass-Collins

Sarah Douglass-Collins

Junior Content SEO Specialist

Sarah was born in the UK, but has lived in the US and South America. After graduating with a first-class degree in English Literature & Creative Writing, she worked as an editor, copywriter, and team lead in the wellness industry. She has a passion for SEO and creating top-notch content and joined Skale as a Junior Content SEO Specialist to help clients reach and surpass their goals.When she’s away from her desk, you’ll find Sarah tucked away in a corner reading, researching, and writing about different topics from history to food and music.

Alexandra Hillyard

Alexandra Hillyard

Content SEO Specialist

Alex started out as a content creator but soon realised she has a deep interest in SEO and problem solving. She loves projects that allow growth, creativity and working with others, and is always on the lookout for ways to improve her craft and stay up-to-date on current trends in SEO. She has joined Skale as an SEO Content Specialist! Alex’s home-base is in South Africa, but she loves traveling around the globe, eating new foods, teaching yoga and meeting new people. 

Ivana Miteva

Ivana Miteva

Link Building Specialist

Based in Macedonia, Ivana has worked as a content writer and loves SEO! After getting a Bachelor’s
degree in Media Studies and Public Relations, she decided to take her education a step further and is
currently studying for a Master’s degree in Strategic Communication Management. She’s working
towards becoming a digital nomad, and is interested in everything related to digital marketing.

Daniel Quintero

Daniel Quintero

Senior Link Building Specialist

Originally from Venezuela, Daniel has 2 years SEO experience and is currently studying a Masters degree in Management & Marketing. Having previously worked in Sales, Daniel discovered his passion lies in Marketing and he is excited to be working as a Link Building Specialist and diving deeper into the industry. In his spare time, you’ll find him travelling, playing guitar, and watching football – particularly Barcelona FC!

Filip Nikoloski

Filip Nikoloski

Outreach Specialist

Filip is based in Macedonia, and is an ambitious SEO and Outreach specialist who believes in high-quality link building, the power of networking, and white hat SEO.

He loves seeing how quality link building improves websites’ positions, traffic, visibility, and revenue, and he is very passionate about his job! He is excited to join Skale as an Outreach Specialist in the Off-Page team.

When he’s not working, he is a huge football fan, as well as a lover of electronic music and a Netflix addict 🙂

Pat Harvey

Pat Harvey

SEO Growth Strategist

Pat began his digital marketing career as a copywriting intern. After discovering SEO, he moved over to an agency that specialized in it. There, he developed organic campaigns for a variety of B2B and B2C clients while managing the agency’s link building and content departments. Having joined Skale as an SEO Growth Strategist, Pat spends his time creating impactful strategies for innovative SaaS companies. Outside of work, Pat can be found exercising, ice skating and watering his large indoor plant collection! 🙂

Fallon Fitzsimmons

Fallon Fitzsimmons

SEO Growth Strategy Lead

“Identifying cause & correlation is just not enough anymore, learn to identify consumer behaviour and not just patterns, then create action oriented strategies”

With a solid understanding of performance marketing, conversion, acquisition and retention, Fallon understands what it means to manage people and processes from a business perspective, and how communications need to consistently add an ROI benefit.

With many years of SEO experience and a passion for building people, projects and leading teams, she believes in driving customer engagement strategies, growth roadmaps and cultivating contextual intelligence that automate lead nurturing, market influence and sales enablement. 

Away from her desk, Fallon enjoys spending time with her dog Summer and planning her next travel adventure!

Stevan Milankovic

Stevan Milankovic

Off-Page SEO Manager

Stevan started his SEO journey in December of 2016. Since then, he has worked with various marketing agencies and development companies, crafting both his SEO and general marketing skills. In that period, Stevan helped different brands improve their online visibility and grow their business. He likes to spend his spare time with his children in the great outdoors!

Zoran Naumoski

Zoran Naumoski

Outreach Specialist

Zoran is based in Macedonia, and is an ambitious Link Building and Outreach specialist. He has
helped many big brands achieve their Off-Page SEO goals by building quality links to their
pages! Zoran thinks that having analytical skills besides creativity is a key ingredient to mastering the
Link Building and Outreach niche. When he’s not working, he can be found in the gym or on his sofa watching a Sci-fi show!

Julijana Zlatevska

Julijana Zlatevska

Link Building Specialist

With a background in teaching English after gaining her Masters degree, Julijana got into SEO through Content writing and is now passionate about Link Building. In her spare time, she studies Graphic Design, and she loves grasping any opportunity to learn something new!

Katja Mamacos

Katja Mamacos

Content SEO Specialist

Katja is an SEO strategist based in Cape Town, South Africa. While she’s always been passionate about writing, it was her discovery of data-driven strategy that led her to the relatively new and varied field of online marketing and SEO! Katja loves to watch her client sites grow, and approaches her tasks with an enthusiasm and drive that makes her well-suited to the field. She has a love of travel and the outdoors, and a keen interest in art and literature.

Ana Grujovska

Ana Grujovska

Outreach Specialist

Currently based in Macedonia, Ana is an ambitious Outreach Specialist! She began her digital marketing journey in 2020, and enjoys grasping every opportunity she can to upskill. Prior to joining Skale, she worked as an Outreach Specialist with clients across Europe and the US. Outside of work, Ana enjoys reading, trying out new foods, and watching TV series!

Ricard Ruiz Mallart

Ricard Ruiz Mallart

Operations Manager

Ricard is an Industrial Engineer from Barcelona and enthusiast of the startup world. With 5+ years of fast paced operations experience, he likes to automate systems, understand the whys behind the numbers and see the big picture of every business.


When he is not at his desk, you can find him with his friends, playing padel, surfing or snowboarding, depending on the time of the year!

Mirko Grdinic

Mirko Grdinic

Off-Page SEO Manager

Mirko is a friendly techie from Serbia with 4 years SEO experience, and joins Skale as Off-Page SEO Manager! He’s a thinker. A problem solver. A troublemaker when someone claims things can’t get deconstructed and then simplified or must be done manually. Certified steak lover and a genuinely funny guy to be around. He loves bikepacking and long hikes in nature, and hopes to complete Tuscany trail in under five days!

Maja Merkova

Maja Merkova

HR Operations Assistant

Maja is bringing the best of both worlds – her experience in Off-Page SEO as a Link Building Manager, and her passion to help people grow as a Recruiter. Her experience in these fields is as old as the pandemic, and previously, she lived and worked in Dubai for 5 years, handling People and Operations for upscale restaurants. She is also a certified personal trainer and sommelier. 

Maja possess a unique set of empathy, understanding and patience, that helped her scale throughout her career. As she loves to say, she gravitates around her PC, the gym and the mountains. You can find her lifting weights on a Friday night and hiking around Macedonia on Saturday morning. 

Aleksandar Popov

Aleksandar Popov

Outreach Specialist

Alex is from North Macedonia, and is working as Outreach Specialist here at Skale and he often leaves his comfort zone to test new methods for achieving good results.

He believes that link building is not just a backlink from one website to another but much more than that. Alex is passionate about SEO and link building, he loves his job and is obsessed with metrics.

He is so excited to join Skale as an Outreach Specialist because he will work together with very experienced and smart people in this industry.

When he’s not working, he likes to spend his spare time on his bike and with people that he loves.

Darko Adjipetrov

Darko Adjipetrov

Link Building Specialist

Darko is an ambitious Link Building Specialist, currently based in Macedonia! He has been
working with various niche clients by planning and building links, helping them to achieve
their Off-Page SEO goals. In his spare time, he is eager to learn more On-Page and Off-Page SEO, as well as improve his Link Building knowledge. When he’s not working, he enjoys riding his bike, taking long walks and recharging his batteries!

Ivana Kostic

Ivana Kostic

Finance Operations Specialist

Ivana holds a Bachelor’s degree in Finance from NYC and a Master’s degree in Supply Chain Logistics from the UK. Working in finance appeals to her for a number of reasons, one of which is the fast-paced and challenging nature of the industry. 

Ivana loves learning new things and teaching herself new skills. Outside work, Ivana enjoys spending time with her two dogs, being outdoors with family and friends, and traveling.

Donna Gleize

Donna Gleize

Off-Page Content Manager

Donna is Irish but living in France. She has been writing professionally since 2017, but personally since the tender age of 13. She has been working remotely primarily as a content writer and editor/proofreader, managing teams and diving deeper into the fabulous world of SEO. She eats books for breakfast, drinks copious amounts of tea, and enjoys days out with her kids and hubby. 

Stuart McGarrick

Stuart McGarrick

Senior SEO Consultant

Born and bred in Cape Town, South Africa, Stuart has joined the SEO Growth Strategy team at Skale to deliver exceptional results for clients. Stuart offers over 10 years of SEO and digital marketing experience in managing strategies for SMEs and large corporations.

He focuses on client development by devising strategies to build on client strengths while addressing shortcomings for sustainable growth. When he’s not at his desk, you’ll find Stuart playing board games, getting out in the mountains or simply staying in with a good book or movie.

Robert Clarke

Robert Clarke

Off-Page SEO Manager

Robert is from Derbyshire in the UK and has several years of experience in team management and SEO. Robert loves nothing more than problem solving and building spreadsheets to automate data analysis.

He enjoys annoying friends and colleagues with dad jokes and word-play, as well as playing golf and learning about the latest trends in SEO.

Gus Van der Walt

Gus Van der Walt

Senior SEO Consultant

Gus currently lives in Cape Town, South Africa and has been in the digital marketing landscape for over 11 years. He has worked across multiple niches.

Gus was going to be an accountant before the SEO bug bit, and took him on a whole new journey into the world of digital. Gus has been focused on creating and implementing successful SEO strategies backed by data. 

Aside from digital, Gus is a father of three, lover of photography, coffee and, of course, Apple (the company). 

Sonja Trpeska

Sonja Trpeska

Outreach Specialist

Sonja lives in Skopje, Macedonia, and has worked in marketing for almost 3 years. She initially started out as a Content Writer and Social Media Executive, but decided she wanted to try something else, so moved into Outreach!

She is passionate about coffee – she has multiple coffee appliances at home! When she’s not working or drinking coffee, Sonja enjoys cycling, board games, or watching series – Doctor Who is one of her favourites! Sonja is another Skale animal lover, and she has 2 parrots and 3 cats!

Join Skale

We’re always on the lookout for the best talent on planet Earth. We’re a remote team with big goals.

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× Sonja Trpeska

Sonja Trpeska

Outreach Specialist

Sonja lives in Skopje, Macedonia, and has worked in marketing for almost 3 years. She initially started out as a Content Writer and Social Media Executive, but decided she wanted to try something else, so moved into Outreach!

She is passionate about coffee – she has multiple coffee appliances at home! When she’s not working or drinking coffee, Sonja enjoys cycling, board games, or watching series – Doctor Who is one of her favourites! Sonja is another Skale animal lover, and she has 2 parrots and 3 cats!

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