team

Meet the
Skale team

We’re an international team who specialise in SaaS SEO, and at the same time we’re multi-channel demand gen marketers. We also have in-house experience working for hyper-growth SaaS brands.

Jake Stainer

Jake Stainer

Co-Founder

Jake taught himself SEO in 2009 out of necessity. After coding online apps to break down language barriers, he needed to find a way to drive new user acquisition at scale. After reading books on SEO, joining online communities, and learning from trial and error, he scaled this venture to 5M+ unique visitors.

In 2015 he joined Typeform where he built and led the Growth Marketing function, growing the team from himself to 12 people, spanning across SEO, PPC, and CRO. He scaled the SEO channel from 0 signups to more than 30,000 per month. As a result, Typeform was able to scale from $1M ARR-> $25M ARR and raise a Series B of $35M

After, he joined $100M Series C SaaS TravelPerk as Head of Demand Generation. He scaled demand, for a 100-person sales team, utilising an array of demand channels including SEO, Paid Search, Facebook Ads, LinkedIn Ads, CRO, content marketing and email marketing.

Apart from his in-house SaaS experience, he has also consulted for top SaaS brands such as HotJar and spoke at numerous online & offline industry events.

Jake’s now dedicated to helping other SaaS companies scale MRR through building a high-impact, performance-driven SEO channel that gets results.

See Jake’s LinkedIn

Italo Viale

Italo Viale

Co-Founder

Italo Viale is the co-founder of Skale, a company specializing in scaling demand generation for B2B SaaS businesses through performance-driven Search Marketing.

He has been working in the SEO industry for 5+ years. He grew and led another search marketing agency’s hyper-growth at different stages and countries during this time. He worked with +120 SEO clients from all industries, including top brands such as Danone, Shopify, Glovo, and Typeform.

Additionally, he co-created and scaled a WP themes business and an SEO online course from €0 to €1.5M ARR.

He has been a guest speaker at top-level European universities like Universitat Ramon Lull (Blanquerna), Universitat Autonoma de Barcelona, and the National University of Ireland Galway. (Open to new speaking opportunities!)

When he is not meeting great people at unique brands and working through strategic models with his co-founder, he enjoys traveling, training, biking, and Barcelona’s fantastic views.

See Italo’s LinkedIn

Ben Major

Ben Major

Head of Tech & Content SEO

Ben has lived a life of chance encounters, learning SEO from a friend who he eventually partnered up with to form a progressive house brand and DJ residency in Bristol and London. He started his own SEO consultancy at 22 before meeting Jake in a Slack channel 3 years later when Outreach Humans (Skale) was just a team of 3, the rest is history!

Away from the desk, Ben is a Brazillian Jiu Jutsu blue belt, a session guitarist, an extremely amateur golfer, and best friend to Coleman, the world’s happiest Golden Retriever.

See Ben’s LinkedIn

Martín Durán

Martín Durán

Growth Strategy Team Lead

Martin started his professional career in finance and later turned into a digital marketer. He is passionate about finding new and innovative ways for companies to achieve sustainable and profitable growth, all while providing amazing experiences for their customers.

Over the last four years, he co-led the strategy and operations behind the following Kickstarter campaigns:

-Blockchain A-Z™: 2,557 backers (AU$112k Raised)

-Artificial Intelligence A-Z™: 2,826 backers (AU$203k Raised)

-Computer Vision A-Z™: 1,469 backers (AU$ 87k Raised)

Outside of work, you’ll find Martin playing football, running or doing some gardening.

Ryan Prior

Ryan Prior

SEO Growth Strategist

Ryan lives & works in the UK, starting his 6-year marketing career by offering SEO, Google Ads & Facebook Ads services to clients.

Later, he led a SaaS marketing team in-house at Toggl Plan, where growth exceeded $100k MRR from improvements in demand generation, conversion rate, and trial activations.

Now specializing in SaaS SEO, he loves to work with teams to find & implement the compounding growth opportunities that can be found in search marketing.

Ryan writes about marketing tools, and is also active in the world of affiliate SEO, buying & growing niche content sites with organic search.

Outside of work, you’ll find him keeping active, bouldering indoors & in the crags of North Yorkshire!

See Ryan’s LinkedIn

Arianna Lupi

Arianna Lupi

SEO Specialist

Arianna is originally from Venezuela but is currently based in Miami, USA. She taught herself digital marketing in 2016 and decided to specialize in SEO and PPC.

Arianna loves solving problems, creating strategies, and building plans. In 2018, Arianna joined Unilever and was responsible for creating a voice search optimization strategy for their SEO and E-commerce channels.

Outside of work, you’ll find Arianna co-hosting her podcast and creating digital content for her 15,000+ community.  

See Arianna’s LinkedIn

Egle Adomynaite

Egle Adomynaite

Link Building Manager

Egle is originally from Lithuania, lived and studied in Scotland for 10 years. She has almost 8 years of digital marketing experience and has worked with many great brands all over the world, improving their SEO and building links to some amazing sites. When not working, Egle loves a good cup of coffee, spending time outdoors or exploring new cities.

Pablo Odiaga

Pablo Odiaga

Finance & Ops Specialist

Pablo is an MBA & Bachelor of Business Administration and International Business with over 7 years of experience in Banking and Telecommunications industries, participating in projects aimed at revenue maximization, process improvement, financial planning and business transformation.

Outside work, Pablo enjoys sports like running or cycling and loves to spend time at the beach and with friends.

Vanessa Higasi

Vanessa Higasi

Outreach Manager

Vanessa is originally from Brazil. 

She lived and worked in the US for more than 10 years working in the restaurant business. Vanessa has been working with Business Management currently specializing and working with SEO & Digital Marketing after moving to Barcelona. Vanessa is a world traveler and enjoys outdoor activities, hiking, biking, swimming, and exploring other cities in the world when she is not working.

Ray Slater Berry

Ray Slater Berry

Off-Page Content Lead

Ray Slater Berry, originally from London, England, has been working in Marketing & Content Strategy for nine years. Ray is a published fiction author with his first novel, Golden Boy—a psychological thriller. In technical writing, he specializes in travel, new business innovation and thought leadership. He’s helped brands such as Remote Year 4x their organic website traffic and reach highs of up to 4.3m impressions with organic campaigns.

After studying a BA in English Literature and Creative Writing and an MA in Professional Writing at Falmouth University, Cornwall, Ray moved back to London. However, he quickly realized that London was no longer the city for him. Ray is a semi-professional beach volleyball player and moved to Barcelona in 2015 to pursue his love of the sport—and the sun. 

Ray is now writing full time, mixing his technical skills with his creativity. He’s also writing his second novel, Kelly and the Willow Tree.

See Ray’s LinkedIn

Lazarina Stoy

Lazarina Stoy

Tech SEO Analyst

Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science. As a result, developed a passion for data science, automation, and all things technical in the realm of digital marketing. By telling stories via data, she helps clients understand their organic presence better and optimize performance. Outside of work, she loves helping others, swimming, and trying new things. 


See Lazarina’s LinkedIn 

Leah Alves

Leah Alves

Content SEO Specialist

Leah currently lives in Cape Town, South Africa and has been working in content marketing for the past few years with a variety of clients across a range of niches. She started off in content creation with a knack for writing and has developed a deep curiosity for SEO and its potential and power in growth marketing.
When she’s not at work she’s traveling, exploring the hiking trails, or has a nose in a book.

Fabien Caujolle

Fabien Caujolle

SEO Growth Strategist

Fabien currently lives in Lisbon, Portugal and has been working in SEO and Digital Marketing for the past few years across the Fintech industry and the Travel, Leisure & Tourism sector. He started off as a link building strategist before evolving into a full SEO specialist and has developed a taste for making strategies based on strong data analysis. When he’s not at work, he is somewhere in the ocean searching for the best waves of the day, losing track of time playing his guitar or training hard to run a mountain Ultramarathon race.

Jordi Cubiro

Jordi Cubiro

SEO Growth Strategist

Jordi currently lives in Barcelona, Spain and has been working in SEO for the past few years across the Travel, Affiliate and Saas industries. Jordi enjoys solving problems in creative ways, using technology and automation to make processes more efficient. When he’s not working, Jordi enjoys reading, cycling and spending time outdoors with friends.

Oksana Salvarovska

Oksana Salvarovska

Technical SEO Analyst

Oksana is a girl from Ukraine, who now lives in Poland. A fan of technical SEO, she loves to dive into detailed analysis, find and solve technical SEO issues that hinder achieving the goal. Apart from work, she loves sports, reading books, and will not miss the opportunity to drink delicious coffee in every country she visits.

Gemma Hislop

Gemma Hislop

HR Manager

Gemma is from Edinburgh, Scotland and has been working within HR and Talent Acquisition teams for the last 9 years.  She has excellent interpersonal skills and enjoys connecting with new people, and she is always on the lookout for talented people to join Skale!  In her spare time, she enjoys exploring the outdoors with her dog, travelling to various countries, and trying out new foods!

Madison Holroyd

Madison Holroyd

SEO Growth Strategist

Madison started her career in SEO three years ago and instantly loved helping businesses achieve their revenue goals. In this time, she has gained experience in many SEO disciplines while focusing on her passion for content strategy. Her experience working with many e-commerce companies, from startups to corporations like Virgin Media, brings a fresh perspective to SaaS marketing.  Madison has helped drive relevant traffic for each client with an understanding of their needs as a business.

Chloe Khadra

Chloe Khadra

Growth Advisor

Chloe is based in her hometown of Lebanon, but is moving to Barcelona in late 2021! Having worked for 2 years in B2B machine sales, and as a Social Media Consultant for a startup e-commerce fashion company, Chloe joined Skale as a Growth Advisor. When she’s not working, she enjoys spending time outdoors with her pug, and socialising with friends.

Alistair Pike

Alistair Pike

SEO Growth Strategist

Currently living in his hometown of Cape Town, South Africa, Alistair is an enthusiastic SEO strategist. He has a few years of experience working agency-side as part of a digital marketing start up, with a focus on SEO and written content. He’s passionate about inspiring growth, both for the clients he works with and the people he works alongside.When he’s not at his desk, you’ll find Alistair getting outdoors in the Cape Town sun, writing music, or preparing a home-cooked meal.

Sarah Douglass-Collins

Sarah Douglass-Collins

Junior Content SEO Specialist

Sarah was born in the UK, but has lived in the US and South America. After graduating with a first-class degree in English Literature & Creative Writing, she worked as an editor, copywriter, and team lead in the wellness industry. She has a passion for SEO and creating top-notch content and joined Skale as a Junior Content SEO Specialist to help clients reach and surpass their goals.When she’s away from her desk, you’ll find Sarah tucked away in a corner reading, researching, and writing about different topics from history to food and music.

Join Skale

We’re always on the lookout for the best talent on planet Earth. We’re a remote team with big goals.

See career opportunities
× Sarah Douglass-Collins

Sarah Douglass-Collins

Junior Content SEO Specialist

Sarah was born in the UK, but has lived in the US and South America. After graduating with a first-class degree in English Literature & Creative Writing, she worked as an editor, copywriter, and team lead in the wellness industry. She has a passion for SEO and creating top-notch content and joined Skale as a Junior Content SEO Specialist to help clients reach and surpass their goals.When she’s away from her desk, you’ll find Sarah tucked away in a corner reading, researching, and writing about different topics from history to food and music.

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