team

Meet the
Skale team

We’re an international team who specialise in SaaS SEO, and at the same time we’re multi-channel demand gen marketers. We also have in-house experience working for hyper-growth SaaS brands.

Jake Stainer

Jake Stainer

Co-Founder

Jake taught himself SEO in 2009 out of necessity. After coding online apps to break down language barriers, he needed to find a way to drive new user acquisition at scale. After reading books on SEO, joining online communities, and learning from trial and error, he scaled this venture to 5M+ unique visitors.

In 2015 he joined Typeform where he built and led the Growth Marketing function, growing the team from himself to 12 people, spanning across SEO, PPC, and CRO. He scaled the SEO channel from 0 signups to more than 30,000 per month. As a result, Typeform was able to scale from $1M ARR-> $25M ARR and raise a Series B of $35M

After, he joined $100M Series C SaaS TravelPerk as Head of Demand Generation. He scaled demand, for a 100-person sales team, utilising an array of demand channels including SEO, Paid Search, Facebook Ads, LinkedIn Ads, CRO, content marketing and email marketing.

Apart from his in-house SaaS experience, he has also consulted for top SaaS brands such as HotJar and spoke at numerous online & offline industry events.

Jake’s now dedicated to helping other SaaS companies scale MRR through building a high-impact, performance-driven SEO channel that gets results.

See Jake’s LinkedIn

Italo Viale

Italo Viale

Co-Founder

Italo Viale is the co-founder of Skale, a company specializing in scaling demand generation for B2B SaaS businesses through performance-driven Search Marketing.

He has been working in the SEO industry for 5+ years. He grew and led another search marketing agency’s hyper-growth at different stages and countries during this time. He worked with +120 SEO clients from all industries, including top brands such as Danone, Shopify, Glovo, and Typeform.

Additionally, he co-created and scaled a WP themes business and an SEO online course from €0 to €1.5M ARR.

He has been a guest speaker at top-level European universities like Universitat Ramon Lull (Blanquerna), Universitat Autonoma de Barcelona, and the National University of Ireland Galway. (Open to new speaking opportunities!)

When he is not meeting great people at unique brands and working through strategic models with his co-founder, he enjoys traveling, training, biking, and Barcelona’s fantastic views.

See Italo’s LinkedIn

Egle Adomynaite

Egle Adomynaite

Link Building Manager

Egle is originally from Lithuania, lived and studied in Scotland for 10 years. She has almost 8 years of digital marketing experience and has worked with many great brands all over the world, improving their SEO and building links to some amazing sites. When not working, Egle loves a good cup of coffee, spending time outdoors or exploring new cities.

Ben Major

Ben Major

SEO Team Lead

Ben, originally from England, spent 5 years as a Front-End Developer before moving into the world of SEO. Since then, Ben has worked with over 50 companies to improve their online presence and helped multiple agencies transform SEO into key areas of their business. Away from the laptop, Ben is a keen guitarist and Brazilian Jiu-Jitsu competitor.

See Ben’s LinkedIn

Martín Durán

Martín Durán

SEO Growth Strategist

Martin started his professional career in finance and later turned into a digital marketer. He is passionate about finding new and innovative ways for companies to achieve sustainable and profitable growth, all while providing amazing experiences for their customers.

Over the last four years, he co-led the strategy and operations behind the following Kickstarter campaigns:

-Blockchain A-Z™: 2,557 backers (AU$112k Raised)

-Artificial Intelligence A-Z™: 2,826 backers (AU$203k Raised)

-Computer Vision A-Z™: 1,469 backers (AU$ 87k Raised)

Outside of work, you’ll find Martin playing football, running or doing some gardening.

Ray Slater Berry

Ray Slater Berry

Content Lead

Ray Slater Berry, originally from London, England, has been working in Marketing & Content Strategy for nine years. Ray is a published fiction author with his first novel, Golden Boy—a psychological thriller. In technical writing, he specializes in travel, new business innovation and thought leadership. He’s helped brands such as Remote Year 4x their organic website traffic and reach highs of up to 4.3m impressions with organic campaigns.

After studying a BA in English Literature and Creative Writing and an MA in Professional Writing at Falmouth University, Cornwall, Ray moved back to London. However, he quickly realized that London was no longer the city for him. Ray is a semi-professional beach volleyball player and moved to Barcelona in 2015 to pursue his love of the sport—and the sun. 

Ray is now writing full time, mixing his technical skills with his creativity. He’s also writing his second novel, Kelly and the Willow Tree.

See Ray’s LinkedIn

Arianna Lupi

Arianna Lupi

SEO Specialist

Arianna is originally from Venezuela but is currently based in Miami, USA. She taught herself digital marketing in 2016 and decided to specialize in SEO and PPC.

Arianna loves solving problems, creating strategies, and building plans. In 2018, Arianna joined Unilever and was responsible for creating a voice search optimization strategy for their SEO and E-commerce channels.

Outside of work, you’ll find Arianna co-hosting her podcast and creating digital content for her 15,000+ community.  

See Arianna’s LinkedIn

Pablo Odiaga

Pablo Odiaga

Finance & Ops Specialist

Pablo is an MBA & Bachelor of Business Administration and International Business with over 7 years of experience in Banking and Telecommunications industries, participating in projects aimed at revenue maximization, process improvement, financial planning and business transformation.

Outside work, Pablo enjoys sports like running or cycling and loves to spend time at the beach and with friends.

Join Skale

We’re always on the lookout for the best talent on planet Earth. We’re a remote team with big goals.

See career opportunities
× Pablo Odiaga

Pablo Odiaga

Finance & Ops Specialist

Pablo is an MBA & Bachelor of Business Administration and International Business with over 7 years of experience in Banking and Telecommunications industries, participating in projects aimed at revenue maximization, process improvement, financial planning and business transformation.

Outside work, Pablo enjoys sports like running or cycling and loves to spend time at the beach and with friends.

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