team

Meet the
Skale team

We’re an international team who specialise in SaaS SEO, and at the same time we’re multi-channel demand gen marketers. We also have in-house experience working for hyper-growth SaaS brands.

Jake Stainer

Jake Stainer

Co-Founder

Jake taught himself SEO in 2009 out of necessity. After coding online apps to break down language barriers, he needed to find a way to drive new user acquisition at scale. After reading books on SEO, joining online communities, and learning from trial and error, he scaled this venture to 5M+ unique visitors.

In 2015 he joined Typeform where he built and led the Growth Marketing function, growing the team from himself to 12 people, spanning across SEO, PPC, and CRO. He scaled the SEO channel from 0 signups to more than 30,000 per month. As a result, Typeform was able to scale from $1M ARR-> $25M ARR and raise a Series B of $35M

After, he joined $100M Series C SaaS TravelPerk as Head of Demand Generation. He scaled demand, for a 100-person sales team, utilising an array of demand channels including SEO, Paid Search, Facebook Ads, LinkedIn Ads, CRO, content marketing and email marketing.

Apart from his in-house SaaS experience, he has also consulted for top SaaS brands such as HotJar and spoke at numerous online & offline industry events.

Jake’s now dedicated to helping other SaaS companies scale MRR through building a high-impact, performance-driven SEO channel that gets results.

See Jake’s LinkedIn

Italo Viale

Italo Viale

Co-Founder

Italo Viale is the co-founder of Skale, a company specializing in scaling demand generation for B2B SaaS businesses through performance-driven Search Marketing.

He has been working in the SEO industry for 5+ years. He grew and led another search marketing agency’s hyper-growth at different stages and countries during this time. He worked with +120 SEO clients from all industries, including top brands such as Danone, Shopify, Glovo, and Typeform.

Additionally, he co-created and scaled a WP themes business and an SEO online course from €0 to €1.5M ARR.

He has been a guest speaker at top-level European universities like Universitat Ramon Lull (Blanquerna), Universitat Autonoma de Barcelona, and the National University of Ireland Galway. (Open to new speaking opportunities!)

When he is not meeting great people at unique brands and working through strategic models with his co-founder, he enjoys traveling, training, biking, and Barcelona’s fantastic views.

See Italo’s LinkedIn

Ben Major

Ben Major

Head of Tech & Content SEO

Currently living on a farm in rural England, Ben has spent the last 6 years of his life in the SEO trenches. At Skale, he spends his time mentoring the Tech and Content teams , tweaking deliverables and championing best-in-class SEO.

With an early background in copywriting, graphic design and front-end-development, he has formed a unique, user-centric approach to SEO that has led him to work for some of the biggest brands in the UK.

Away from the desk, Ben is a Brazilian Jiu Jitsu competitor, an amateur guitarist, an extremely amateur golfer, and best friend to Coleman, the world’s happiest Golden Retriever.

See Ben’s LinkedIn

Arianna Lupi

Arianna Lupi

SEO & Link Building Manager

Arianna is originally from Venezuela but is currently based in Miami, USA. She taught herself digital marketing in 2016 and decided to specialize in SEO and PPC.

Arianna loves solving problems, creating strategies, and building plans. In 2018, Arianna joined Unilever and was responsible for creating a voice search optimization strategy for their SEO and E-commerce channels.

Outside of work, you’ll find Arianna co-hosting her podcast and creating digital content for her 15,000+ community.  

See Arianna’s LinkedIn

Egle Adomynaite

Egle Adomynaite

Link Building Manager

Egle is originally from Lithuania, lived and studied in Scotland for 10 years. She has almost 8 years of digital marketing experience and has worked with many great brands all over the world, improving their SEO and building links to some amazing sites. When not working, Egle loves a good cup of coffee, spending time outdoors or exploring new cities.

Pablo Odiaga

Pablo Odiaga

Finance & Ops Specialist

Pablo is an MBA & Bachelor of Business Administration and International Business with over 7 years of experience in Banking and Telecommunications industries, participating in projects aimed at revenue maximization, process improvement, financial planning and business transformation.

Outside work, Pablo enjoys sports like running or cycling and loves to spend time at the beach and with friends.

Leah Alves

Leah Alves

Content SEO Specialist

Leah currently lives in Cape Town, South Africa and has been working in content marketing for the past few years with a variety of clients across a range of niches. She started off in content creation with a knack for writing and has developed a deep curiosity for SEO and its potential and power in growth marketing.
When she’s not at work she’s traveling, exploring the hiking trails, or has a nose in a book.

Fabien Caujolle

Fabien Caujolle

SEO Growth Strategist

Fabien currently lives in Lisbon, Portugal and has been working in SEO and Digital Marketing for the past few years across the Fintech industry and the Travel, Leisure & Tourism sector. He started off as a link building strategist before evolving into a full SEO specialist and has developed a taste for making strategies based on strong data analysis. When he’s not at work, he is somewhere in the ocean searching for the best waves of the day, losing track of time playing his guitar or training hard to run a mountain Ultramarathon race.

Jordi Cubiro

Jordi Cubiro

SEO Growth Strategist

Jordi currently lives in Barcelona, Spain and has been working in SEO for the past few years across the Travel, Affiliate and Saas industries. Jordi enjoys solving problems in creative ways, using technology and automation to make processes more efficient. When he’s not working, Jordi enjoys reading, cycling and spending time outdoors with friends.

Oksana Salvarovska

Oksana Salvarovska

Technical SEO Analyst

Oksana is a girl from Ukraine, who now lives in Poland. A fan of technical SEO, she loves to dive into detailed analysis, find and solve technical SEO issues that hinder achieving the goal. Apart from work, she loves sports, reading books, and will not miss the opportunity to drink delicious coffee in every country she visits.

Gemma Hislop

Gemma Hislop

HR Manager

Gemma is from Edinburgh, Scotland and has been working within HR and Talent Acquisition teams for the last 9 years.  She has excellent interpersonal skills and enjoys connecting with new people, and she is always on the lookout for talented people to join Skale!  In her spare time, she enjoys exploring the outdoors with her dog, travelling to various countries, and trying out new foods!

Madison Holroyd

Madison Holroyd

SEO Growth Strategist

Madison started her career in SEO three years ago and instantly loved helping businesses achieve their revenue goals. In this time, she has gained experience in many SEO disciplines while focusing on her passion for content strategy. Her experience working with many e-commerce companies, from startups to corporations like Virgin Media, brings a fresh perspective to SaaS marketing.  Madison has helped drive relevant traffic for each client with an understanding of their needs as a business.

Chloe Khadra

Chloe Khadra

Growth Advisor

Chloe is based in her hometown of Lebanon, but is moving to Barcelona in late 2021! Having worked for 2 years in B2B machine sales, and as a Social Media Consultant for a startup e-commerce fashion company, Chloe joined Skale as a Growth Advisor. When she’s not working, she enjoys spending time outdoors with her pug, and socialising with friends.

Alistair Pike

Alistair Pike

SEO Growth Strategy Lead

Currently living in his hometown of Cape Town, South Africa, Alistair is an enthusiastic SEO strategist. He has a few years of experience working agency-side as part of a digital marketing start up, with a focus on SEO and written content. He’s passionate about inspiring growth, both for the clients he works with and the people he works alongside.When he’s not at his desk, you’ll find Alistair getting outdoors in the Cape Town sun, writing music, or preparing a home-cooked meal.

Sarah Douglass-Collins

Sarah Douglass-Collins

Junior Content SEO Specialist

Sarah was born in the UK, but has lived in the US and South America. After graduating with a first-class degree in English Literature & Creative Writing, she worked as an editor, copywriter, and team lead in the wellness industry. She has a passion for SEO and creating top-notch content and joined Skale as a Junior Content SEO Specialist to help clients reach and surpass their goals.When she’s away from her desk, you’ll find Sarah tucked away in a corner reading, researching, and writing about different topics from history to food and music.

Arthur Stepaniuk

Arthur Stepaniuk

Head of Off-Page SEO

Originally from Ukraine, Arthur started his path in marketing to create and promote his e-commerce website. He soon found his passion in SEO, and decided to dedicate his efforts to dive deeper into marketing depths. He worked for various SaaS brands, and travel industry products, as SEO Manager and Head of SEO, and has joined Skale as Head of Off-Page SEO.

When he’s not working, Arthur loves to explore new cultures by travelling. He also enjoys photography, running, and hiking, as a form of meditation and relaxation.

Alexandra Hillyard

Alexandra Hillyard

Content SEO Specialist

Alex started out as a content creator but soon realised she has a deep interest in SEO and problem solving. She loves projects that allow growth, creativity and working with others, and is always on the lookout for ways to improve her craft and stay up-to-date on current trends in SEO. She has joined Skale as an SEO Content Specialist! Alex’s home-base is in South Africa, but she loves traveling around the globe, eating new foods, teaching yoga and meeting new people. 

Ivana Miteva

Ivana Miteva

Link Building Specialist

Based in Macedonia, Ivana has worked as a content writer and loves SEO! After getting a Bachelor’s
degree in Media Studies and Public Relations, she decided to take her education a step further and is
currently studying for a Master’s degree in Strategic Communication Management. She’s working
towards becoming a digital nomad, and is interested in everything related to digital marketing.

Daniel Quintero

Daniel Quintero

Link Building Specialist

Originally from Venezuela, Daniel has 2 years SEO experience and is currently studying a Masters degree in Management & Marketing. Having previously worked in Sales, Daniel discovered his passion lies in Marketing and he is excited to be working as a Link Building Specialist and diving deeper into the industry. In his spare time, you’ll find him travelling, playing guitar, and watching football – particularly Barcelona FC!

Filip Nikoloski

Filip Nikoloski

Outreach Specialist

Filip is based in Macedonia, and is an ambitious SEO and Outreach specialist who believes in high-quality link building, the power of networking, and white hat SEO.

He loves seeing how quality link building improves websites’ positions, traffic, visibility, and revenue, and he is very passionate about his job! He is excited to join Skale as an Outreach Specialist in the Off-Page team.

When he’s not working, he is a huge football fan, as well as a lover of electronic music and a Netflix addict 🙂

Elena Hristovska

Elena Hristovska

Link Building Specialist

Based in North Macedonia, Elena’s interest in all-things-Internet stems from her wish to have the coolest MySpace profile with lots of bling and hidden music players! Almost 15 years post MySpace era and, after 10 years of freelancing as an SEO Content Writer & Link Builder, she has joined Skale as a full-time Link Building Specialist.

Out of work, she loves spending her time with friends and family over coffee, or simply chilling in nature. She loves watching crime documentaries and horror movies, and is continually thinking about getting a Master’s Degree in Marketing – or a new tattoo! Would pet and adopt every stray animal if she could 🙂

Pat Harvey

Pat Harvey

SEO Growth Strategist

Pat began his digital marketing career as a copywriting intern. After discovering SEO, he moved over to an agency that specialized in it. There, he developed organic campaigns for a variety of B2B and B2C clients while managing the agency’s link building and content departments. Having joined Skale as an SEO Growth Strategist, Pat spends his time creating impactful strategies for innovative SaaS companies. Outside of work, Pat can be found exercising, ice skating and watering his large indoor plant collection! 🙂

Fallon Fitzsimmons

Fallon Fitzsimmons

SEO Growth Strategy Lead

“Identifying cause & correlation is just not enough anymore, learn to identify consumer behaviour and not just patterns, then create action oriented strategies”

With a solid understanding of performance marketing, conversion, acquisition and retention, Fallon understands what it means to manage people and processes from a business perspective, and how communications need to consistently add an ROI benefit.

With many years of SEO experience and a passion for building people, projects and leading teams, she believes in driving customer engagement strategies, growth roadmaps and cultivating contextual intelligence that automate lead nurturing, market influence and sales enablement. 

Away from her desk, Fallon enjoys spending time with her dog Summer and planning her next travel adventure!

Li-Anne McGregor van Aardt

Li-Anne McGregor van Aardt

Off-Page Content Lead

Many moons ago, Li-Anne took her love for writing and began penning thoughts and more into various journals, scraps of paper, notebooks, and began reaching out to freelance writing platforms, to further grow her audience and reach. She has since been professionally involved in content creation, curation and the digital marketing side of things for the past 17 years. There was even that one time where she wrote a tourist-themed book for Amazon in less than 24-hours!

Li-Anne joins Skale as an Off-Page Content Lead and is looking forward to taking advantage of remote work. She is currently based in Cape Town, South Africa and when she’s not working she enjoys quality family time, and adventuring with her kids to oceans, mountains and beyond! Li-Anne is also a musician, and loves singing and playing her bass 🎸

Stevan Milankovic

Stevan Milankovic

Off-Page SEO Manager

Stevan started his SEO journey in December of 2016. Since then, he has worked with various marketing agencies and development companies, crafting both his SEO and general marketing skills. In that period, Stevan helped different brands improve their online visibility and grow their business. He likes to spend his spare time with his children in the great outdoors!

Zoran Naumoski

Zoran Naumoski

Outreach Specialist

Zoran is based in Macedonia, and is an ambitious Link Building and Outreach specialist. He has
helped many big brands achieve their Off-Page SEO goals by building quality links to their
pages! Zoran thinks that having analytical skills besides creativity is a key ingredient to mastering the
Link Building and Outreach niche. When he’s not working, he can be found in the gym or on his sofa watching a Sci-fi show!

Julijana Zlatevska

Julijana Zlatevska

Link Building Specialist

With a background in teaching English after gaining her Masters degree, Julijana got into SEO through Content writing and is now passionate about Link Building. In her spare time, she studies Graphic Design, and she loves grasping any opportunity to learn something new!

Katja Mamacos

Katja Mamacos

Content SEO Specialist

Katja is an SEO strategist based in Cape Town, South Africa. While she’s always been passionate about writing, it was her discovery of data-driven strategy that led her to the relatively new and varied field of online marketing and SEO! Katja loves to watch her client sites grow, and approaches her tasks with an enthusiasm and drive that makes her well-suited to the field. She has a love of travel and the outdoors, and a keen interest in art and literature.

Ana Grujovska

Ana Grujovska

Outreach Specialist

Currently based in Macedonia, Ana is an ambitious Outreach Specialist! She began her digital marketing journey in 2020, and enjoys grasping every opportunity she can to upskill. Prior to joining Skale, she worked as an Outreach Specialist with clients across Europe and the US. Outside of work, Ana enjoys reading, trying out new foods, and watching TV series!

Ricard Ruiz Mallart

Ricard Ruiz Mallart

Operations Manager

Ricard is an Industrial Engineer from Barcelona and enthusiast of the startup world. With 5+ years of fast paced operations experience, he likes to automate systems, understand the whys behind the numbers and see the big picture of every business.


When he is not at his desk, you can find him with his friends, playing padel, surfing or snowboarding, depending on the time of the year!

Mirko Grdinic

Mirko Grdinic

Off-Page SEO Manager

Mirko is a friendly techie from Serbia with 4 years SEO experience, and joins Skale as Off-Page SEO Manager! He’s a thinker. A problem solver. A troublemaker when someone claims things can’t get deconstructed and then simplified or must be done manually. Certified steak lover and a genuinely funny guy to be around. He loves bikepacking and long hikes in nature, and hopes to complete Tuscany trail in under five days!

Join Skale

We’re always on the lookout for the best talent on planet Earth. We’re a remote team with big goals.

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× Mirko Grdinic

Mirko Grdinic

Off-Page SEO Manager

Mirko is a friendly techie from Serbia with 4 years SEO experience, and joins Skale as Off-Page SEO Manager! He’s a thinker. A problem solver. A troublemaker when someone claims things can’t get deconstructed and then simplified or must be done manually. Certified steak lover and a genuinely funny guy to be around. He loves bikepacking and long hikes in nature, and hopes to complete Tuscany trail in under five days!

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