How Rezi increased their revenue by 86% in 18 months

Before partnering with Skale for SEO consultancy and link building services, Rezi struggled with marketing and SEO challenges. The company was deeply invested in product development, prioritising refinement over marketing efforts. This led to a substantial gap in creating awareness around their product, with no SEO efforts in place. 

They didn’t have an in-house SEO team or the resources and expertise to implement an effective SEO strategy that will help them reach their revenue goals. Rezi started taking SEO seriously in 2022 when they began working with Skale, recognizing its potential impact for the first time.

Our starting point was to understand the struggles and pain points Rezi had with their websites and structure. The first major improvement we made was reworking the entire internal linking structure, which resulted in a significant boost in performance between January and February 2023.

From there, we focused on developing topic clusters centred around resumes, cover letters, and resignation letters to solidify Rezi’s positioning in these areas. Competing with larger brands, we leveraged Rezi’s AI capabilities to drive growth, particularly through creating high-quality content and implementing optimizations. We partnered closely with Rezi to overcome their internal resource limitations, speeding up content and optimization publication, leading to a notable surge in performance by September 2023.

By the end of the year, we shifted focus to specific use cases, targeting content for the education sector. We created tailored journeys for various job sectors and seniority levels, providing guidance and wireframes for landing pages. This approach, combined with link-building efforts, led to significant growth by the end of June 2024, marked by impressive month-over-month gains, proving we were on the right track.