How Moonpay Ranked For Highly Competitive Crypto Keywords With Link Building

The crypto space is highly competitive. In order to rank for high-intent B2C keywords such as ‘buy ethereum with credit card’ or ‘buy USDT’, we needed to outrank huge players like Coinbase, Binance, Kraken, and others.

The industry also moves very fast, with search volumes rapidly changing and new trends appearing. We needed to focus on evergreen keywords (rather than fads), while capturing emerging keywords when the opportunities arise.

In order to compete for these high-difficulty keywords, Skale built high-quality backlinks to Moonpay’s target URLs every month. The process included:

• Prospecting for websites with relevant topical authority in the cryptocurrency niche
• Vetting websites for the quality of their content, a clean backlink profile, and to ensure they meet minimum criteria like Domain Rating and domain traffic volumes
• Researching and pitching content collaboration ideas which align the publisher’s content goals with our link building goals
• Creating quality content for publishing partners that contains contextually relevant links to Moonpay’s pages

We varied anchor texts using phrase match, diversified, and branded anchors. We also used exact match anchors sparingly where safe, natural, and effective.

Here’s one example of a link built for Moonpay’s Binance Coin (BNB) page:

Coindoo is a DR58 website with over 1,000 pages of highly relevant content on cryptocurrency, finance, and web 3.0 topics, ranking for over 19k keywords according to Ahrefs. By contributing content on ‘Best Binance Wallets’ to their blog, we were able to secure Moonpay a great backlink to their Binance Coin page, while offering real value to the publisher.

Thanks to very topical content pieces, plus high quality and relevant referring domains carefully selected by our team such as financedigest.com, we managed to rank our most competitive keyword in #1 in only 7 months. As a result, it enabled MoonPay to 256x its non-branded organic traffic to that same page.