8 Best SaaS Lead Generation Agencies & Services 

SaaS lead generation is no picnic. Driving consistent growth and staying ahead of the competition requires a strategic approach built on years of industry-specific experience. To sustain your business growth and increase your monthly recurring revenue (MRR), you’ll need to consistently attract and convert high-quality leads. However, achieving this is a challenge without the right resources– this is where SaaS lead generation agencies come into play.

These agencies bring a wealth of experience and proven, predictable methodologies to help SaaS businesses:

• Generate qualified leads
•  Optimize their sales funnels
•  Enhance their marketing efforts and overall visibility

 Whether you’re looking to boost your SEO, implement a comprehensive lead or demand generation strategy, or leverage the power of AI in your outbound campaigns, there’s a lead generation service that can cater to your specific needs.

In this listicle, we have compiled a selection of the top SaaS lead generation services that have demonstrated excellence in helping SaaS companies achieve their growth objectives. Let’s explore the best-of-the-best, and find the perfect partner to elevate your SaaS lead generation strategy.

1. Skale

Skale is a SaaS lead generation agency that specializes in SaaS SEO and link building services. Their focus is always on real business metrics like revenue and leads, driving impressive results like:

• Generating 70,000 product signups and decreasing CAC by 102x for Happyscribe
• Increasing organic non-branded SQLs by 102% for Perkbox

They generate results through their ‘SEO revenue engine’ – a framework focused on leveraging different facets of SEO (technical, on-page, off-page, etc) to drive predictable revenue growth for SaaS brands.

Their approach focuses on qualified traffic and high-intent terms that users are likely to search for when they’re ready to convert. This includes researching your ideal customer profile, leveraging data to identify customer needs, and tailoring SEO projects to maximize lead generation and ultimately ROI. They balance short term wins with long term goals to fill your ARR gap with confidence and achieve a lower CAC payback.

By fully managing your lead generation strategy, Skale can:

• Create a tailored strategy focused on your main KPI, whether that’s product signups or demos
• Model potential lead and revenue growth from SEO
• Leverage years of experience to drive more revenue to your SaaS
• Support higher conversion rates from your organic channels

“Skale is a valuable SEO partner who’s helped us develop our strategy from the ground up. We now have a scalable SEO acquisition channel that’s been growing month over month in terms of traffic, clicks and sign ups.”

–Sobrina Pies, Head of Marketing at Flodesk

Services:

• SEO growth strategy and execution
• Link building & outreach
• Content creation tailored to your SaaS
• Seamless website migrations

Pricing:

• From $4000/month

Recognizable Clients:

• HubSpot, Usertesting, Personio, Appcues, Flodesk

Best For:

• SaaS companies looking to increase MRR from SEO.

2. Belkins

Belkins is a leading B2B lead generation agency dedicated to helping businesses close more deals through focused lead acquisition. Their comprehensive services include appointment setting, cold email outreach, intent-based cold calling, and account-based marketing– all with the goal of bringing in qualified business leads. 

Belkins ensures higher engagement and conversion rates with cost-effective services and expertise that spans multiple industries, including financial services, healthcare, and media production. By partnering with Belkins, businesses can focus on scaling their operations while benefiting from tailored lead generation strategies that drive significant growth.

“Belkins is helping us meet our goals of growing our clientele and revenue. Their calculated strategy has yielded a high volume of quality appointments. This increased our expected revenues and strengthened our company’s reputation in the marketplace.”

– Halyna Prykhodniuk, Junior Marketing Manager at PlagiarismCheck.org

Services:

• Appointment setting
• Cold email outreach
• Cold calling
• Account-based marketing
• LinkedIn lead generation
• Outsourced SDR service

Pricing: Available upon request

Recognizable Clients:

• Deepdyve, IGS, Journey DXP

Best For:

• Companies looking to outsource their cold email outreach

3. Callbox

Callbox is a leading SaaS lead generation agency that specializes in driving revenue growth for software-as-a-service companies. With a client base of over 15,000 companies globally, as well as nearly twenty years of experience Callbox has a reputation for generating high-quality leads through tailored B2B SaaS lead generation services. Their approach helps SaaS companies outpace competitors by driving qualified leads and engaging key decision-makers to achieve higher conversion rates.

Their multi-touch, multi-channel, account-based approach connects with key decision-makers and engages prospects while catering to the unique needs of each SaaS vertical. Callbox has developed campaigns that resonate with mid-market to enterprise-level SaaS solutions across various industries, including manufacturing, retail, healthcare, and financial services. 

“Callbox has set meetings for me with my top target contacts leading to sales. Many are with new companies I have never contacted before!”

– Jennifer Hudgens, Kreller Group

Services:

• Account-based marketing
• Multi-channel lead generation
• Event marketing
• Cross-border marketing

Pricing:

• Pricing available upon request

Recognizable Clients:

• Microsoft, Amazon, Zendesk

Best For:

• A multi-channel approach to lead generation

4. CIENCE

A combination of service and platform, CIENCE integrates people, products, and processes turbocharged with AI to create a predictable sales pipeline. Their CIENCE GO platform connects directly to your CRM, empowering sales teams with robust B2B data and advanced tools, establishing a consistent and efficient process. This integration enhances the performance of your SDR teams, allowing them to effectively qualify leads and convert opportunities, ultimately driving business growth.

Their process includes converting unpredictable opportunity costs into manageable expenses and reducing tech overhead through simplified integration. Their platform a single support contact point, reducing the need for multiple costly tools to handle your lead generation efforts.

“The most impressive thing about CIENCE Technologies has been their commitment to providing the best service possible.”

– Sammi Garcia, Marketing Manager, Project Management Software Company, via Clutch

Services:

• Outbound SDR
• Inbound SDR
• Data enrichment & custom research

Pricing:

• Custom pricing available upon request

Recognizable Clients:

• Google, StrikeGraph, LexisNexis

Best For:

• Businesses looking for a blend of AI tools and human expertise to enhance lead generation

5. Coinbound

Coinbound is a top-performing SaaS lead generation agency renowned for building effective outbound sales funnels. As a performance-based agency, Coinbound’s cost-effective services are ideal for SaaS companies seeking a steady stream of qualified leads. Their team has successfully driven over 50,000 qualified leads to their clients by leveraging a proven methodology to optimize lead generation strategies.

Coinbound’s approach to SaaS lead generation begins by identifying the Ideal Customer Profile (ICP), including detailed demographics, interests, and pain points. They then create and validate massive ICP databases through multiple channels to ensure a qualified fit. Once this is complete, they build creative lead generation sequences and continually optimize the process for maximum impact. This data-driven approach ensures that clients can effectively reach thousands of ideal customers and maintain a constant flow of leads.

“These guys are hardworking and will get things done. They, in my opinion, are worth every penny and will help you get the results you are looking for. I highly recommend them.”

– Morgan Steckler, Principal, iTrustCapital

Services:

• Earned Media & PR
• PPC
• Lead Generation
• Web3 Marketing

Pricing:

• Available on request

Recognizable Clients:

• JungleAI, Gilded, Ethermail

Best For:

• SaaS companies seeking a cost-effective lead generation service.

6. RevBoss

RevBoss is a trusted B2B SaaS lead generation agency known for its ability to help companies find their next customer through precise prospect data, advanced techniques, and a dedicated team. By integrating with leading data sources (including their own home-grown engine) RevBoss provides accurate data that is essential for improving pipeline and lead generation. Their process begins with a deep dive onboarding, identifying key prospect segments and understanding what drives them to action.

RevBoss helps clients move from prospecting to selling more efficiently. Their proven methodology has significantly improved the quality of sales motions for clients, resulting in better leads, higher conversion rates, and more predictable revenue.

“Things have gone really well with RevBoss. The team has been responsive, the process has been seamless, and the results have been stellar.”

— Matt Tymn, CEO, ParkAware

Services:

• Focus is primarily on lead generation

Pricing:

• From $1500 per month

Recognizable Clients:

• BlastMedia, Spreedly, Boardable

Best For:

• Companies who want to stop prospecting and start generating qualified leads

7. First Page Sage

By leveraging a combination of SEO and thought leadership to attract visitors organically, First Page Sage converts them into leads. Their systemized approach to lead generation integrates an understanding of customer psychology with expertise in conversion optimization, transforming content into a powerful lead generation channel.

They conduct in-depth interviews with clients to understand their industry landscape, competitive advantages, and customer preferences. This information is used to create detailed customer personas, informing the creation of targeted landing pages and blog articles. Each page is meticulously optimized to address specific customer needs, driving potential leads through the conversion funnel. Additionally, the content can be repurposed for LinkedIn, email newsletters, and drip campaigns, ensuring multi channel lead generation.

Services:

• SEO-driven content marketing
• Lead generation
• Web design

Pricing:

• Custom pricing available upon request

Recognizable Clients:

• Cadence Design Systems, iGPS

Best For:

• SaaS companies aiming to enhance their lead generation through content marketing.

8. Nerdy Joe

Nerdy Joe is a lead generation agency dedicated to helping businesses increase their sales-qualified leads (SQLs) without resorting to spammy sales techniques. Their approach is designed to add more sales meetings to your calendar and help you hit your SQL targets predictably each month, all while staying budget-friendly. By utilizing personalized outreach methods to build genuine relationships, Nerdy Joe ensures that your reputation remains intact- and you generate serious results as well.

Clients choose a subscription, receive a Basecamp invite, and Nerdy Joe’s team plans and executes the campaign, regularly reporting back to you. This process ensures results are delivered quickly and efficiently.  Their comprehensive lead generation services are tailored to meet the unique needs of each client. Their outbound lead generation service is ideal for businesses without the budget for a full-time sales or business development representative. 

“The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He’s kind, a team player, full of ideas, and an asset to the team.”

– Mackenzi Leinder, Director of Sales at MindFire Inc.

Services:

• Lead generation
• Lead research
• Appointment setting

Pricing:

• From $5,397 every three months

Recognizable Clients:

• AppSumo, Banzai, Vidico

Best For:

• Businesses without the budget for a large internal team to maximize leads

Generate more qualified leads – and revenue – with Skale

Selecting the right SaaS lead generation agency can significantly influence your company’s growth trajectory. Each agency on this list brings a unique set of skills and strategies to the table, tailored to address the specific challenges faced by SaaS companies.

Skale will not only help you fill your sales pipeline with qualified leads, but also optimize your SEO efforts to ensure sustained growth and increased revenue. By leveraging their expertise, you can focus on what you do best – developing innovative SaaS solutions – while they handle the complexities of lead generation and conversion optimization.