Co-Founder at Skale. We help tech brands build scalable digital organic growth engines, and navigate the shift in consumer behaviour in the AI + GenZ era, with a focus on measurable business outcomes and not vanity metrics.
Barcelona, Spain.
Jake Stainer is a seasoned digital marketing and SaaS specialist with over a decade of hands-on experience. Building his first website at just 11 and teaching himself SEO and PPC by 14, Jake’s early passion for growth propelled his career into the SaaS world .
After joining Typeform in 2015 as employee #29 and scaling their SEO and PPC channels for more than three years, he led a cross-functional growth team of ten. As Co‑Founder of Skale, he has guided top SaaS brands—including Maze, HotJar, Pitch, G2, Recruitee, and TravelPerk—to build SEO-driven revenue engines, serving as a catalyst for inflection-point growth.
Beyond agency leadership, Jake advises SaaS startups and empowers founders through mentoring and speaking, showcasing his deep expertise in content strategy, SEO, PPC, and full‑funnel marketing in the SaaS space.
Here are some of his keynotes & podcast appearances:
If SEO was built for blue links, GEO is built for bots. Generative Engine Optimization (GEO) is the emerging practice of structuring your content so that AI-driven engines like ChatGPT, Perplexity, Gemini, and Bing Copilot cite, summarize, or link to your brand in their responses. In short: If you’re not part of the answer, you’re […]
Choosing the right SaaS app developer can make the difference between market leadership and costly setbacks. As SaaS continues to transform industries from healthcare to finance, businesses need development partners who can deliver more than just code – they need strategists who understand the unique challenges of enterprise-grade, cloud-native applications. The most successful SaaS platforms […]
Choosing a PPC agency is a big call. Especially because every click you attract from paid ads comes with a price tag. In this guide, we’ll introduce you to some of the UK’s top PPC companies, breaking down what they offer, which types of businesses they serve best and why they’re great at what they […]
When it comes to SEO, bigger isn’t always better — it’s just more complex. Managing an enterprise website with thousands (or even millions) of pages means navigating technical challenges and coordinating content efforts across multiple teams — all while trying to prove SEO’s impact on revenue. The stakes are high. Without a strong enterprise SEO […]
Breaking Away from the Norm At Skale, we wanted to step outside the usual channels like SEO and PPC to create something truly valuable for our ideal customer profile: demand generation marketers. Our goal was simple—build excitement, provide value, and position ourselves at the heart of the demand gen community. That’s how Demand Conf was […]
A strong online presence is crucial to attract the right audience to your business. But you’re competing for their attention in a crowded digital marketplace—and with 69% of companies actively investing in SEO, the competition for top search rankings is fiercer than ever. Given the complexity and ever-evolving nature of search engine algorithms, achieving optimal […]
