SaaS Marketing

7 Top SaaS PR Agencies in 2024: Pricing & Reviews

These SaaS PR agencies and services will generate more than visibility for your brand- they'll grow your bottom line and revenue too.
7 Top SaaS PR Agencies in 2024: Pricing & Reviews
Jake Stainer
by Jake Stainer

Finding your feet in the SaaS industry requires more than a stellar product. To succeed, you’ll need strategic public relations (PR) that showcase your brand as credible while increasing visibility by reaching out to the correct media organizations and building links to your business. 

Partnering with a specialized SaaS PR agency can help you achieve these goals and drive growth by crafting engaging narratives, managing your online reputation, and building links to your website from others in your niche. But of course, it’s not just about getting your name out there or attracting the right audience– that’s just the start.

Selecting the right SaaS PR agency is crucial for your company’s growth and success in a highly competitive market. Each of the agencies listed here brings unique strengths and comprehensive PR solutions designed to enhance visibility, build credibility and authority, and drive measurable business outcomes for SaaS companies. 

Here are the top SaaS PR agencies to consider in 2024, with Skale leading the pack.

1. Skale

Skale link building and outreach agency homepage

Skale is a SaaS link building agency dedicated to driving MRR growth for SaaS companies through high-quality, impactful SEO strategies. They use real human outreach to secure quality links from exceptional websites in your niche. Their strategy focuses on metrics that matter like SQLs, activations, and MRR—not just traffic. 

While they aren’t a traditional PR agency, they can achieve better results if you’re looking for a boost in SEO performance, rankings and –crucially– revenue. Their expert team works with you to develop a tailor-made link building strategy aimed at maximizing impact in the shortest time with the power of high-quality guest posting and targeted link building.

The process goes like this:

  1. They collaborate with your team to understand long, mid and short-term goals
  2. They identify which pages to target and the appropriate anchor texts.
  3. The outreach team works with high-authority websites to build relevant. backlinks that your ideal customer profile (ICP) can’t help but click, driving qualified traffic to your website.
  4. You’ll receive monthly progress reports and dedicated support from an experienced SEO manager who can explain how these links impact your business KPIs, connecting the dots between clicks and signups.

All target sites meet stringent quality standards, including topical relevance, traffic, domain rating (DR), and user experience. Guest posts align with your broader SEO strategy in terms of topic and quality, building your brand’s reputation as you go. 

Pricing:
From $4000/month

Services Offered:

Recognizable clients: Hubspot, Happyscribe, Moonpay, Piktochart  

“What I really appreciate about how Skale operates is that they truly feel like an extension of our team. They’re always available on Slack or ready to join meetings and troubleshoot, even outside of our allotted times or the initial scope of work. We’ve been going through a lot of change, with shifting timelines and priorities internally, so this flexibility has been a critical factor in our ability to move quickly.” – Lara White, Senior Director of Digital Marketing at UserTesting

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2. Publicize

Publicize SaaS PR agency homepage

Publicize specializes in building strong relationships between SaaS companies and their target audiences, helping them develop industry credibility through thought leadership. By refining products into clear, compelling narratives, Publicize ensures their clients stand out in a crowded market.

Integrating PR with SEO strategies, Publicize provides comprehensive services including keyword research, content creation, and link building. Their diligent outreach helps clients gain significant exposure, establish thought leadership, and inspires audiences with compelling stories relevant to your product.

Pricing:
Packages start at $1750/month

Services Offered:

  • Digital PR, including media pitching and press releases
  • Digital marketing, including SEO and digital advertising

Recognizable clients: Prometeo, DecorMatters, Swogo

“Publicize has played a big role in content creation for our company – the increased press exposure has helped us increase our credibility to prospective customers and new recruits.” — Anthony Ng Monica, CEO of Swogo

3. Clickstrike

Clickstrike SaaS PR service homepage

Clickstrike is a PR agency built specifically for SaaS companies, dedicated to increasing MRR, adding scalable acquisition channels, and using earned media to get results. They offer flexible a la carte services with no need for long-term contracts. Instead, communication is the name of their game, with an emphasis on weekly syncs and partnership-style engagements, making them incredibly easy to work with.

Specializing in PR and earned media, Clickstrike helps SaaS and tech brands achieve extensive coverage in leading tech and business media. They also excel in SaaS influencer marketing, helping clients show off their ‘it’ factor through influencers on platforms like YouTube, TikTok, Twitter, and LinkedIn.

Pricing: Available on request

Services Offered:

  • PR and earned media
  • Link building
  • Executive ghostwriting

Recognizable clients: Acorn, Ethermail, JungleAI

“Clickstrike understands tech and SaaS company growth to an extent that very few agencies do. They take a hands on approach to understanding clients’ products and are a huge help on both the strategy and execution layer.” – Founder from one AI-Powered B2B SaaS

4. BLASTmedia

BLASTmedia SaaS PR company homepage

This SaaS PR agency believes in strategic PR that ‘warms up’ leads before they speak to your BDRs. Their techniques are typically tied to traffic goals and integrate seamlessly with ABM programs. BLASTmedia’s approach is tailor-made to demonstrate the value of PR toC-suite members, ensuring that PR efforts contribute to a tangible influence to your pipeline.

BLASTmedia helps SaaS companies combat churn by leveraging customers as part of their marketing program, as well as humanizing your brand through executive thought leadership. Their tailored PR strategies analyze competitors’ media presence to find opportunities to not only close the gap, but to stand out from the crowd as well.

Pricing: Available on request

Services Offered: 

  • Media relations
  • Content creation
  • Thought leadership
  • PR-based perception analytics

Recognizable clients: AuthenticX, Formstack

“Everyone I’ve interacted with at BLASTmedia is dialed in to media trends and contextualizes our company message within the overall landscape.” – Director of Marketing, Credly

5. 5WPR

5WPR SaaS PR agency homepage

5WPR is a full-service PR agency that partners with a diverse range of clients, from established corporations to start-ups, and even a few high-profile individuals. Founded in 2003, this independently-owned firm operates within North America to deliver lasting results for their clients. 

With a team of over 250 passionate public relations and digital PR experts, 5WPR offers integrated campaigns by leveraging their experience in various industries, such as B2C, B2B, digital media, public affairs, crisis communications and government relations. Their efforts are award-winning, with four American Business Awards and three wins for Agency of the Year from the same organization.

Pricing: Available on request

Services Offered:

  • PR
  • Integrated marketing
  • Social media
  • Event and reputation management

Recognizable clients: Skai, Axiom Space, SmartThings

“From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.” – David Steinberg, CEO, Zeta Global

6. PRLab

PRLab SaaS PR service homepage

PRLab is a specialized SaaS PR agency that has worked with 25+ SaaS companies in the past three years, helping each client grow at scale through strategic ‘no fluff’ PR campaigns. By securing top-tier global media coverage, crafting compelling (brand-centric) stories, and establishing trust with key stakeholders, they solidify your brand as an authority.

Don’t worry if you aren’t global yet, though- they offer targeted strategies to establish their clients as local brands, too, covering locations within the US, Asia, Europe and MENA. With PRLab you can establish trust with investors and clients alike– and that’s before we mention their keen understanding of industry trends and market developments. Their team is always ready to capitalize on newsworthy events, creating media traction and gaining audience reach within niche sectors.

Pricing: Available on request

Services Offered:

  • Digital PR
  • PR funding
  • SEO services
  • Media training

Recognizable clients: CoinMart, Neople, SendCloud 

“PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. ” – Frida Fors Wallsbeck, Marketing Manager Nordics, Meltwater

7. PR Superstar

PR Superstar SaaS PR company homepage

PR Superstar is a SaaS PR service with a focus on highlighting the consumer benefits of SaaS products:

  • Revolutionizing business processes for your customers
  • Saving budget
  • Providing tangible benefits for the user 

PR Superstar’s campaigns secure media mentions across traditional news outlets and influencer blogs to build brand awareness and generate qualified leads. They excel at creating strategies in-line with your business objectives to deliver PR campaigns that set you a step ahead of competitors. They leverage an extensive network of tech journalists and influencers to create compelling stories grounded in industry trends your users want to know more about.

Pricing: Available on request

Services Include:

  • PR in multiple industries and SaaS verticals
  • Media training and relations
  • Thought leadership content

Recognizable clients: 77 Diamonds, Laura Ashley Hotels, Wolfpack Lager

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Investing in a top-tier SaaS PR agency can help you navigate the complexities of the tech landscape, secure valuable media coverage, and position your company as a leader in the industry. 

To choose wisely, consider your company’s specific needs, budget, and the agency’s track record when making your decision. A strategic partnership with the right PR agency can help your SaaS business achieve new heights in visibility, credibility, and growth.

Each agency listed here offers unique strengths and services tailored to meet the specific needs of SaaS companies. Skale, with its comprehensive and performance-driven link building approach, stands out as the top choice for driving meaningful results.

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