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In 2024, the world of SaaS marketing is more dynamic and competitive than ever before. As a SaaS marketer, staying updated with industry trends, networking with peers, and learning from experts are crucial for success. In this comprehensive guide, we’ll highlight some of the top SaaS marketing events you shouldn’t miss in 2024.
Top SaaS marketing events of 2024
As a result of the SaaS industry boom, numerous SaaS conferences are occurring worldwide, both online and offline, offering valuable opportunities for SaaS marketing experts. From dynamic conferences to more intimate workshops, these gatherings provide invaluable insights, networking opportunities, and inspiration for SaaS marketers across the spectrum.
So, without further ado, let’s dive into some of the top-tier SaaS marketing events of 2024.
1. Demand Conf 2024 – By Skale
Date: 1st & 2nd of May
Location: Online
Price: Free
Overview: DemandConf 2024 is designed for Heads of Demand Gen, VPs of Marketing, and Heads of Growth in SaaS companies. Featuring speakers from industry leaders like Miro, Loom, Slack, Typeform, and Hotjar, it offers actionable insights for SaaS marketers. Save your seat and learn about effective demand generation through paid ads, core growth marketing principles, and the future of demand generation. Topics include revenue-driven SEO strategies, AI’s impact on demand generation, and privacy-focused marketing.
2. SaaS Open 2024
Date: 28th & 29th of March
Location: Austin, Texas
Price: from $597
Overview: SaaS Open is the premier event tailored for founders seeking genuine insights and practical strategies in the SaaS arena. Its agenda boasts dynamic keynotes delivered by fellow founders, offering authentic tales from the trenches supported by tangible evidence. With fast-paced 20-minute keynotes presented in a TedX-meets-interview style, attendees can expect never-before-disclosed tactics and strategies.
3. SaaStock USA 2024
Date: 13th-15th of May
Location: Austin, Texas
Price: from $559
Overview: At SaaStock USA, you can connect with over 1500 SaaS founders, investors, and operators—your peers, customers, and prospects. Whether you prefer strategic networking via their AI-powered app or serendipitous encounters at the opening party, they got you covered. Gain actionable insights from speakers who share invaluable experiences and lessons learned, empowering you to drive your SaaS forward. Break down barriers between founders and investors, secure funding, and explore investment opportunities through our Global Pitch Competition and Investor Speed Networking.
4. MozCon 2024
Date: 3rd & 4th of June
Location: Seattle, Washington
Price: from $299
Overview: Marketers from all backgrounds are welcomed to join MozCon for a forward-looking exploration of the digital marketing landscape. During MozCon, attendees will learn from industry experts about cutting-edge topics such as ChatGPT, E-A-T, and TikTok, as well as the latest ranking factors and algorithm updates shaping SEO and content marketing. On top of that, they’ll have the opportunity to network with peers and gain valuable insights to stay ahead in the ever-evolving digital marketing landscape.
5. SaaStr Annual 2024
Date: 10th-12th of September
Location: Boston, USA
Price: from $749
Overview: If you want to experience the essence of SaaS community events then you should visit SaaStr Annual 2024 – an event uniting 13,000+ executives, founders, and VCs. Over three days, you will dive into 100+ tactical sessions led by world-renowned founders and emerging voices. Connect with 250+ speakers from top SaaS companies globally and engage in 2000+ networking opportunities, including mentoring sessions and 1-on-1 meetings.
6. B2B Rocks 2024
Date: 25th & 26th of September
Location: Paris
Price: from €429
Overview: B2B Rocks offers a comprehensive two-day event focused on SaaS and Growth, hosted at Station F, the world’s largest startup campus. This gathering draws over 3,000 SaaS and B2B leaders, including founders, VCs, and executives. Attendees can expect a deep dive into Growth-focused content with 60+ Talks, covering keynotes, panels, and masterclasses led by 150 industry experts. Dedicated networking areas are available for attendees to connect, alongside relaxed spaces for work.
7. SaaStock Dublin
Date: 14th-16th of October
Location: Dublin, Ireland
Price: from €550
Overview: SaaStock Dublin gathers a global community of over 5,000 SaaS business owners, founders, executives, and investors with a shared mission: to facilitate the growth of SaaS organisations. Over three days, attendees can expect actionable insights and learnings from industry leaders tailored to scaling SaaS businesses. From immersive workshops to engaging sessions, participants have an opportunity to gain valuable knowledge and network with industry experts. SaaStock Dublin is the ultimate destination for SaaS professionals looking to elevate their strategies and connections.
8. Future of SaaS
Date: 8th of November
Location: London, UK
Price: from £795
Overview: This event features more than 25 speakers and attracts 100 attendees from 75 companies. Over the course of a single day, you will be able to delve into crucial topics led by SaaS leaders. These include strategies for scaling your business, leveraging AI automation, enhancing security measures, implementing agile development practices, optimising user adoption strategies, refining pricing structures, curating an effective tech stack, fostering collaboration between sales and marketing teams, and utilising customer feedback to drive product improvements.
Why should you attend SaaS marketing events in 2024
As we dive into 2024, the significance of attending SaaS marketing events has never been greater. These events serve as platforms to delve into the latest trends in SaaS marketing, technology, and beyond. Moreover, they serve as ideal hubs for networking, enabling professionals to forge new connections, engage with industry leaders, and cultivate enduring business partnerships. Here are some valid reasons why you shouldn’t miss these events:
Stay on top of emerging trends
From the rise of AI-driven marketing automation to the challenges of customer retention in a saturated market, SaaS marketers face many opportunities and obstacles. Attending industry events is essential for navigating these challenges and capitalising on emerging trends.
Networking opportunities
SaaS marketing events bring together professionals from across the industry, including marketers, entrepreneurs, investors, and thought leaders. These events provide invaluable networking opportunities to build meaningful relationships that can lead to collaborations and partnerships.
Learn from industry experts
Most SaaS marketing events feature keynote speakers, panel discussions, workshops, and presentations by industry experts and thought leaders. By attending these sessions, you gain access to valuable knowledge, best practices, and insider tips that can help elevate your marketing strategies and tactics.
Discover new tools and technologies
The SaaS ecosystem is overflowing with innovative tools and technologies designed to streamline marketing processes, enhance customer engagement, and drive growth. Virtual and online events often showcase the latest tools and solutions through exhibitor booths, demonstrations, and product launches, allowing you to explore and evaluate new options for your marketing stack.
How to make the most of SaaS marketing events
Now that you know which events to attend, it’s time to make the most of your experience.
Here are a few tips to help you get the most out of SaaS marketing events:
- Network like a pro: Don’t be afraid to strike up conversations with other attendees and speakers.
- Attend strategically: Plan your schedule in advance and prioritise sessions and workshops that align with your goals and interests.
- Take notes: Bring a notebook or use a note-taking app to jot down key takeaways and action items.
- Follow up: After the event, follow up with the people you met and continue the conversation.
Today the opportunities for SaaS marketers are boundless. By attending industry events like Demand Conf, SaaS Open, and B2B Rocks, you’ll gain the knowledge, insights, and connections you need to thrive in the world of SaaS marketing. So mark your calendars, book your tickets, and get ready for an exciting year of learning and growth!
