The 9 Best B2B SEO Tools you Need Right Now

A no-fluff, SaaS marketing manager's guide to must-use SEO tools in 2023.
The 9 Best B2B SEO Tools you Need Right Now
Cristina Rojas Colloridi
by Cristina Rojas Colloridi

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When figuring out the best strategies to create organic visibility, there are several search engine optimization (SEO) tools that can make a huge difference in your SEO success. Here are nine of the best SEO tools to help you get serious about your B2B SEO and help you boost your optimization capabilities.

These tools will help you get to that beloved first page on the search engine results pages (SERPs) by using technology and logic–taking the guessing game out of the equation!

The SEO tools we’ll take a look at in this article are: 

  1. SEMRush
  2. Ahrefs
  3. Google Analytics
  4. SerpStat
  5. BuzzSumo
  6. Screaming Frog
  7. SpyFu
  8. Moz Pro
  9. Mangools

9 B2B SEO Tools for Marketers in 2024

SEO Tools can take your business to new SEO heights and it’s important to find out how they can help you. In this section we’ll evaluate pricing plans, key features, benefits, and top tips to help you find the right match–and one that’s a fit for your marketing budget.

Let’s go!

1. SEMRush: for better keyword management and competitor research


💵 Pricing: 

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month 

🔑 Key Features:

  • Keyword analysis
  • 360-degree competitor research
  • Tools to analyze and improve off-page SEO
  • Conducts technical SEO audits
  • Analyze PPC strategy
  • Schedule social media posts
  • Powerful domain vs. domain tool

📊 How it works:

SEMRush is a user-favorite in the SEO community, and it’s the most trending SEO tool for marketers–for a reason. 

This all-in-one powerful marketing tool lets you easily assess your website rankings and highlights new ranking opportunities while focusing on keywords, competition analysis, and backlinks. It also helps you track your business’ social media, content, SEM, and SEO features. What else could you ask for?

Arguably the most popular feature of SEMRush is the Domain vs. Domain analysis. This tool helps you compare your website to your competitors and run analytics reports that deal with your page’s search statistics and traffic. 

Checking and understanding what your competitors do well–and not so well–is key for beating them and staying on top. 

SEMRush monitors your rankings and provides you with recommendations on how to improve your website’s overall SEO performance with site auditing that looks at page content and technical elements. It can also help with your Pay-Per-Click campaigns through paid keyword tracking and by looking at your competitors’ ad copy.

💡 Top Tip: SEMRush is best for SEO teams who want an all-in-one marketing tool that compares their SERPs with competitors in extensive detail.

2. Ahrefs: for one of the largest crawlers there are 


💵 Pricing: 

🔑 Key Features: 

  • Site explorer
  • Keywords explorer
  • Rank tracker
  • Content explorer
  • Complete competitor analysis
  • Backlink research and suggestions
  • Content audit and research
  • Tracking the website rankings
  • Tracking the backlinks

📊 How it works:

Ahrefs is one of the most trusted and highly recommended SEO tools today. It follows closely behind Google in being the largest website crawler–definitely something to keep in mind when searching for a tool to use. This tool shows you what areas of your website need improvement to rank even better. 

“A staple in the SEO tool world, Ahrefs helps you in everything from keyword research to rank tracking. Their backlink database is incredible at learning where your competitors are getting links so you can stay ahead of them.” – Freddie 

This tool gives you more than just keyword analysis, backlink predictions, and content ideas–it also gives you access to traffic forecasts. Ahrefs started as a way to analyze backlinks and has grown to an extensive range of SEO tools. 

Ahrefs provides you with over seven billion keywords updated every single month to help you spark fresh keyword ideas. 🤩

Ahrefs keyword difficulty score function allows you to see if your keywords can rank based on what’s already out there, giving you enormous keyword ranking potential–that’s music to the ears of every product marketer out there. 

This tool also gives comprehensive backlink analysis options, competitors’ traffic, estimated click rates, website audits, and more. 

Use Ahrefs Advances version for in-depth site audit features, keyword explorer, content explorer, and a powerful backlinks analytics tool. All great ways to give your SEO strategy the power it deserves.

💡 Top Tip: Ahrefs is best for users who want an easy-to-learn tool that helps them rank higher and increase website traffic.

3. Google Analytics: for organic traffic insights 


💵 Pricing: 


🔑 Key Features: 

  • Helps improve the overall SEO
  • Helps you identify unwanted traffic
  • Provides detailed analysis of organic and paid traffic
  • Analyzes each webpage based on the traffic they bring
  • Gives site content reports with detailed engagement metrics for every page
  • Helps you understand what specifically led to conversions on your site
  • Easy integration into your CMS
  • Tracks CTRs

📊 How it works:

Google Analytics is an industry-standard SEO tool that measures activity and answers search queries with correct data. Particularly useful for studying organic traffic trends, Google Analytics focuses on user behavior after they’ve clicked on your site.

What’s more effective than a tool created by the search engine you’re trying to rank on?

Google Analytics tracks and reports website traffic and provides genuine performance reports to understand how a B2B SEO strategy works. It analyzes your website and offers generous search optimization insights. Including, but not limited to, real-time audience tracking, multiple traffic statistic options, site visitor behavior reports, and reports on conversion rates. 

When you have a solid understanding of the source of your website traffic and what’s causing it, you’ll be able to fine-tune your SEO strategy and work with traffic sources to improve user activity, and conversion rates. ‘Yes, hello, I would like to order more of these. Thank you!’

💡 Top Tip: Google Analytics is ideal for anyone attempting to rank on Google. It’s a useful free tool for B2B SEO and provides helpful information on how to improve your overall SEO strategy.

😎 Pro Tip: To get the most out of Google tools, search marketers should also look into Search Console, Trends, and Adwords.

4. Serpstat: for growth-hacking through SEO, PPC, and content marketing


💵 Pricing: 

  • Lite: $69
  • Standard: $149
  • Advanced: $299
  • Enterprise: $499

🔑 Key Features: 

  • Batch analysis of keywords and domains
  • Analyze competitors’ SEO and PPC efforts to discover their traffic sources
  • Research all the competition for any topic, ad, or keyword with Serpstat competitor analysis tool
  • Monitor sites’ positions with global and local SERP checker in mobile and desktop search results daily in real-time to increase visibility and boost the traffic of agencies and enterprises.
  • Serpstat Keyword and Suggestion tool helps find the correct SERP keywords to get your content and ads in front of the right audience

📊 How it works:

Serpstat is an all-in-one SEO suite that’s popular for its keyword analysis and keyword suggestion features. It’s a growth-hacking tool focused on SEO, PPC, and content marketing. 

This SEO tool is an affordable, all-in-one tool that analyzes competitors, solves various SEO tasks, and manages your team. With features like Missing Keywords–which identifies the keywords that your competitors are ranking for that you missed–something that can really be a game changer–it’s no wonder that SerpStat is currently the fastest growing SEO tool on the market. 

Serpstat has versatile keyword analytics features with extensive filtering options. It also offers other helpful SEO tools, including backlink analysis, page auditing, a rank checker, and competitive analysis.

💡 Top Tip: SerpStat is best for those looking for an affordable, all-in-one SEO tool with excellent keyword research features.

5. BuzzSumo: for content marketing strategy


💵 Pricing: 

  • Free
  • Pro: $99
  • Plus: $179
  • Large: $299
  • Includes a free 30-day trial

🔑 Key Features: 

  • Generate content ideas 
  • Provides briefs for creating high-performing content
  • Finds the most shared content in any niche
  • Monitors mentions and trends
  • Identifies influencers
  • World’s largest bank of social engagement data

📊 How it works:

BuzzSumo is an intuitive and easy-to-use B2B SEO and content marketing tool that helps marketers find out what content is or isn’t working and change their strategy accordingly. It enables you to analyze content performance on a particular subject or a competitor’s site. 

BuzzSumo’s most popular feature is its content report tool. Users can type in a keyword, hit search, and then receive a generated list of the content that performs best on social media for the keyword. This feature looks at what content is the most shared and is attracting the most backlinks by providing valuable information. 

From there, B2B marketers can take this information and make better decisions surrounding content posting based on previous successful content metrics. Quality content is the foundation of any SEO strategy, and BuzzSumo is one of the most powerful content analytics tools to use to understand and optimize your content.

💡 Top Tip: BuzzSumo is best for smaller companies looking to make shareable content and make it SEO friendly as well as improve its organic and social media presence.

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6. Screaming Frog: for technical SEO magic


💵 Pricing: 

Free: includes 500 URLs 

Paid: $209 per year- includes unlimited URLs

🔑 Key Features:

  • Find broken links, errors & redirects
  • Analyze page titles & metadata
  • Review meta robots & directives
  • Audit various attributes
  • Discover duplicate pages
  • Generate XML sitemaps
  • Website data visualizations

📊 How it works:

Screaming Frog is a technical SEO spider and website crawler that helps you crawl your website to analyze important SEO elements and helps discover potential SEO performance issues. 

ScreamingFrog provides a huge amount of data that makes SEO auditing super easy. It helps marketers stay on top of broken links, missing title tags or meta descriptions, and indexation and ‘crawlability’ of your pages. 

One of the strongest benefits of this SEO tool is that it scales well with your site. As you add more content to your page–like you should be doing–Screaming Frog becomes even more useful because it easily finds technical issues regardless of their complexity.

There isn’t any technical issue that Screaming Frog will miss–and once it finds it, it will scream until you fix it, figuratively speaking, of course. 🐸

Screaming Frog comes with advanced features like server error detection and integrates efficiently with Google Analytics or Google Search Console to get user and performance data for website pages.

From discovering duplicate content to uncovering broken links to analyzing HTML titles to generating sitemaps, this SEO tool gives tangible ways to explore the overall health of a site and prioritize technical updates. 

💡 Top Tip: Screaming Frog is best for those who want to do technical SEO audits and look at onsite SEO elements.

7. SpyFu: for competitor PPC analysis like a ninja


💵 Pricing: 

  • Basic: $39 per month
  • Professional: $79 per month
  • Offers 30-day money back guarantee 

🔑 Key Features:

  • SEO marketing suite
  • PPC analyzer
  • Historic data
  • Competitive analysis
  • Backlink outreach
  • Unlimited keyword & domain projects 
  • Custom reporting

📊 How it works:

SpyFu, as the name hints, is an SEO tool designed to spy on your competitor’s strategy. This well-known and versatile SEO tool offers easy-to-use features that help you stay competitive in the B2B arena. 

SpyFu is ideal for early-stage, smaller businesses due to its affordable prices and free add-on options. Its primary selling point is the ability to assess competitor PPC spending. 

This tool offers features like a comprehensive keyword generator called Keyword SmartSearch and an SEO Recon Files tool that helps identify opportunities for ranking.

When using SpyFu, you’ll simply type in a domain name and receive an extensive report on all ranking keywords, the content that ranks for those keywords, the ads being purchased, and main competitor metrics. Easy, peasy. 

In addition, it’s known for more useful features, ease of use, great reporting features, and a responsive customer support line.

💡 Top Tip: SpyFu is best for PPC-focused digital marketers looking for a basic but sufficient SEO tool. 

8. Moz: for the most updated SEO insights 


💵 Pricing:

  • Standard: $99 per month
  • Medium: $179 per month
  • Large: $299 per month
  • Premium: $599 per month
  • Offers a 30-day free trial

🔑 Key Features:

  • Domain authority checker
  • Checks competitors’ backlinks and rankings
  • Crawls and audits your sites 
  • Gives suggestions for optimizing your pages 
  • Creates custom reports 

📊 How it works:

Moz is an SEO software that continuously appears as an SEO tool experts love and use. Moz has a reputation for staying up to date despite all of Google’s algorithm updates–no easy task if you ask us. 

In addition, Moz has a fantastic chat portal with excellent customer service to answer any potential questions. 

Moz is a full-service, insightful tool to understand your website’s performance and how you can improve it. This SEO tool has functionalities that help users find low competition keywords to rank for, obtain new backlinks, and improve on-page SEO.

Moz helps with keyword research, site audits, domain analysis, local SEO tools, extensive backlink analysis, and more. It builds on Moz’s previous tools with additional options to give you actionable insights. It helps you develop high-quality inbound connections to your site and provides competitive backlink data that leads to new link-building possibilities. 

Moz has the biggest link index data set in the world and first introduced the concept of Page Authority and Domain Authority. This makes Moz Pro the most accurate when dealing with these metrics. It’s excellent for SEO newbies and smaller businesses searching for a wide array of features.

💡 Top Tip: Moz works best for smaller or less-experienced SEO teams and marketing departments looking for a full-featured, easy-to-learn, and easy-to-use tool.

👀 Important note: Moz collects data from Google and from Bing and Yahoo. So, if you want to optimize your website for Bing, Moz is a great option.

9. Mangools: for finding the right keywords–everytime 


💵 Pricing: 

  • Basic: $49 per month
  • Premium: $69 per month
  • Agency: $129 per month 
  • Offers a free 10-day trial

🔑 Key Features:

  • Keywords Finder: find long tail keywords with low SEO difficulty
  • SERP Checker: get local SERPs for more than 50k locations
  • SERP watcher: from setup to daily rankings in 30 seconds
  • Link Miner: find powerful backlinks you can replicate easily
  • Site Profiler: check the SEO authority of any domain or URL

📊 How it works:

Mangools is a set of five comprehensive SEO marketing tools to help you get serious about your SEO strategy. These tools focus on keyword research, SEO metrics and insights, backlink analysis, rank tracker, and SERP analysis. 

Mangool’s keyword finder is one of their most used tools. It provides the most helpful keywords by generating a comprehensive list of fresh keyword suggestions that can be used in conjunction with the other Mangool tools. 

Keyword finder also provides past keyword statistics that help you find what keywords are trending. It also allows you to follow where your website and competitor’s site rank in the SERPs. Mangools gives users access to an extensive range of tools that help improve their SEO, on-page and off-page.

💡 Top Tip: Mangools is best for B2B marketers interested in finding new keywords on a constant basis, in order to help them create more and better content. 

How to Choose the Best B2B SEO Tools for Your Business

It’s important not to forget that SEO is a competition based on ranking higher than competing websites. B2B SEO tools can help you understand the full context of the playing field and enter the arena prepared for the game. 

Understanding SEO can take a while to learn–and even longer to master, trust us. If you want to jumpstart your SEO strategy and become a top competitor in the ring, consider coaching from a B2B SEO agency like Skale

SEO tools are just the beginning. Contracting help from an agency can help guide you and steer you in the right direction and help take your SEO strategy to the top–with faster and more effective results.

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B2B SEO Tools FAQs

What are the best practices for B2B SEO?

Best practices for B2B SEO–if you want to have a strong B2B SEO strategy–involve understanding your target audience and competition, undergoing extensive keyword research, optimizing your webpage, creating quality content, and then taking advantage of SEO tools to improve your overall website ranking.

How do you do keyword research for B2B?

To do keyword research for B2B you need to follow these seven steps: 
– Develop your corner of the market
– Make a list of seed keywords
– Find out what keywords your competitors are using
– Identify the most relevant keywords
– Group your keywords by search intent
– Build a list of relevant topics
– Connect the topics to the B2B buyer’s journey

What are the best B2B SEO tools?

There are plenty of B2B SEO tools out there. If you want to truly succeed with SEO, there’s here are our top picks to take your SEO strategy from Zero to SEOHERO. 
– SEMRush
– Ahrefs
– Google Analytics
– SerpStat
– BuzzSumo
– Screaming Frog
– SpyFu
– Moz Pro
– Mangools

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