6 B2B SEO Case Study Insights from Real Brands
Get inspired for your SEO strategy with these next B2B SEO case studies. See what real brands have achieved, how they got there, and get the same results.
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Contact UsWhen figuring out the best strategies to create organic visibility, there are several search engine optimization (SEO) tools that can make a huge difference in your SEO success. Here are nine of the best SEO tools to help you get serious about your B2B SEO and help you boost your optimization capabilities.
These tools will help you get to that beloved first page on the search engine results pages (SERPs) by using technology and logicātaking the guessing game out of the equation!
The SEO tools weāll take a look at in this article are:
SEO Tools can take your business to new SEO heights and it’s important to find out how they can help you. In this section weāll evaluate pricing plans, key features, benefits, and top tips to help you find the right matchāand one thatās a fit for your marketing budget.
Letās go!
SEMRush is a user-favorite in the SEO community, and itās the most trending SEO tool for marketersāfor a reason.
This all-in-one powerful marketing tool lets you easily assess your website rankings and highlights new ranking opportunities while focusing on keywords, competition analysis, and building links. It also helps you track your businessā social media, content, SEM, and SEO features. What else could you ask for?
Arguably the most popular feature of SEMRush is the Domain vs. Domain analysis. This tool helps you compare your website to your competitors and run analytics reports that deal with your pageās search statistics and traffic.
Checking and understanding what your competitors do wellāand not so wellāis key for beating them and staying on top.
SEMRush monitors your rankings and provides you with recommendations on how to improve your pageās overall SEO output with site auditing that looks at page content and technical elements. It can also help with your Pay-Per-Click campaigns through paid keyword tracking and by looking at your competitorsā ad copy.
š” Top Tip: SEMRush is best for SEO teams who want an all-in-one marketing tool that compares their SERPs with competitors in extensive detail.
Ahrefs is one of the most trusted and highly recommended SEO tools online today. It follows closely behind Google in being the largest website crawlerādefinitely something to keep in mind when searching for a tool to use. This tool shows you what areas of your website need improvement to rank even better.
āA staple in the SEO tool world, Ahrefs helps you in everything from keyword research to rank tracking. Their backlink database is incredible at learning where your competitors are getting links so you can stay ahead of them.ā ā Freddie
This tool gives you more than just keyword analysis, backlink predictions, and content ideasāit gives you unlimited access to forecasts and general analysis to help you rank. Ahrefs started as a way to analyze backlinks and has grown to an extensive range of SEO tools.
Ahrefs provides you with over seven billion keywords updated every single month to help you spark fresh keyword ideas. š¤©
Ahrefs keyword difficulty score function allows you to see if your keywords will rank based on what’s already out there, giving you enormous keyword ranking potentialāthatās music to the ears of every product marketer out there.
This tool also gives comprehensive backlink checking services, competition search traffic metrics, estimated click rates, website audits, and more.
Upgrade to the Ahrefs premium/paid version for advanced site audit features, keyword explorer, content explorer, and a powerful backlinks analytics tool. All great ways to give your SEO strategy the power it deserves.
š” Top Tip: Ahrefs is best for users who want an easy-to-learn tool that helps them rank higher and grow traffic on their site.
Free
Google Analytics is an industry-standard SEO tool that measures activity and answers search queries with correct data. Particularly useful for studying organic traffic trends, Google Analytics focuses on user behavior after theyāve clicked on your site.
Whatās more effective than a tool created by the search engine youāre trying to rank on?
Google Analytics tracks and reports website traffic and provides genuine performance reports to understand how a B2B SEO program works. It analyzes your website and offers generous search optimization features and benefits. Including, but not limited to, real-time audience tracking, multiple traffic statistic options, site visitor behavior reports, and reports on conversion rates.
When you have a solid understanding of the source of your website traffic and whatās causing it, youāll be able to fine-tune your SEO strategy and work with traffic sources to user activity, and conversion rates. āYes, hello, I would like to order more of these. Thank you!ā
š” Top Tip: Google Analytics is ideal for anyone attempting to rank on Google. Itās a useful free tool for B2B SEO and provides helpful information on how to improve your overall SEO strategy.
š Pro Tip: To get the most out of Google tools, search marketers should also look into Search Console, Trends, and Adwords.
Serpstat is an all-in-one SEO suite thatās popular for its keyword analysis and keyword suggestion features. Itās a growth-hacking tool focused on SEO, PPC, and content marketing.
This SEO tool is an affordable, all-in-one tool that analyzes competitors, solves various SEO tasks, and manages your team. With features like Missing Keywordsāwhich identifies the keywords that your competitors are ranking for that you missedāsomething that can really be a game changerāit’s no wonder that SerpStat is currently the fastest growing SEO tool on the market.
Serpstat has versatile keyword analytics features with extensive filtering options. It also offers other helpful SEO tools, including backlink analysis, page auditing, a ranking tracker, and competitive analysis.
š” Top Tip: SerpStat is best for those looking for an affordable, all-in-one SEO tool with excellent keyword research features.
BuzzSumo is an intuitive and easy-to-use B2B SEO and content marketing tool that helps marketers find out what content is or isnāt working and change their strategy accordingly. It enables you to analyze content performance on a particular subject or a competitor’s site.
BuzzSumoās most popular feature is its content report tool. Users can type in a keyword, hit search, and then receive a generated list of the best social performance for the keyword. This feature looks at what content is the most shared and is producing the most backlinksāvaluable information.
From there, B2B marketers can take this information and make better decisions surrounding content posting based on previous successful content metrics. Quality content is the foundation of any SEO strategy, and BuzzSumo is one of the most powerful content analytics tools to use to understand and optimize your content.
š” Top Tip: BuzzSumo is best for smaller companies looking to make shareable content and make it SEO friendly as well as improve its organic and social media presence.
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Screaming Frog is a technical SEO spider and website crawler that helps you crawl your websiteās URL to analyze important SEO elements and helps discover potential SEO performance issues.
ScreamingFrog provides a huge amount of data that makes SEO auditing super easy. It helps marketers stay on top of broken links, missing title tags or meta descriptions, and indexation and ācrawlabilityā of your pages.
One of the strongest benefits of this SEO tool is that it scales well with your site. As you add more content to your pageālike you should be doingāScreaming Frog becomes even more useful because it easily finds technical issues regardless of their complexity.
There isn’t any technical issue that Screaming Frog will missāand once it finds it, it will scream until you fix it, figuratively speaking, of course. šø
Screaming Frog comes with advanced features like server error detection and integrates efficiently with Google Analytics or Google Search Console to get user and performance data for website pages.
From discovering duplicate content to uncovering broken links to analyzing HTML titles to generating sitemaps, this SEO gives tangible ways to explore the overall health of a site and prioritize technical updates.
š” Top Tip: Screaming Frog is best for those who want to do technical SEO audits and look at onsite SEO elements.
SpyFu, as the name hints, is an SEO tool designed to spy on your competitorās strategy. This well-known and versatile SEO tool offers easy-to-use features that help you stay competitive in the B2B arena.
SpyFu is ideal for early-stage, smaller businesses due to its affordable prices and free add-on options. Its primary selling point is the ability to assess competitor PPC spending.
This tool offers features like a comprehensive keyword generator called Keyword SmartSearch and an SEO Recon Files tool that helps identify opportunities for ranking.
When using SpyFu, youāll simply type in a domain name and receive an extensive report on all ranking keywords, the content that ranks for those keywords, the ads being purchased, and main competitor metrics. Easy, peasy.
In addition, itās known for more useful features, ease of use, great reporting features, and a responsive customer support line.
š” Top Tip: SpyFu is best for PPC-focused digital marketers looking for a basic but sufficient SEO tool.
Moz is an SEO software that continuously appears as an SEO tool experts love and use. Moz has a reputation for staying up to date despite all of Googleās algorithm updatesāno easy task if you ask us.
In addition, Moz has a fantastic chat portal with excellent customer service to answer any potential questions.
Moz is a full-service, insightful tool to understand your websiteās performance and how you can improve it. This SEO tool has functionalities that help users find low competition keywords to rank for, obtain new backlinks, and improve on-page SEO.
Moz deals with keyword research, site audits, domain analysis, local SEO tools, extensive backlink analysis, and more. It builds on Mozās previous tools with additional options to give you actionable insights. It helps you develop high-quality inbound connections to your site and provides competitive backlink data that leads to new link-building possibilities.
Moz has the biggest link index in the world and first introduced the concept of Page Authority and Domain Authority. This makes Moz Pro the most accurate when dealing with these metrics. Itās excellent for SEO newbies and smaller businesses searching for a wide array of features.
š” Top Tip: Moz works best for smaller or less-experienced SEO teams and marketing departments looking for a full-featured, easy-to-learn, and easy-to-use tool.
š Important note: Moz collects data from Google and from Bing and Yahoo. So, if you want to optimize your website for Bing, Moz is a great option.
Mangools is a set of five comprehensive SEO marketing tools to help you get serious about your SEO strategy. These tools focus on keyword research, SEO metrics and insights, backlink analysis, rank tracker, and SERP analysis.
Mangoolās keyword finder is one of their most used tools. It provides the most helpful keywords by generating a comprehensive list of fresh keyword suggestions that can be used in conjunction with the other Mangool tools.
Keyword finder also provides past keyword statistics that help you find what keywords are trending. It also allows you to follow where your website and competitorās site rank in the SERPs. Mangools gives users access to an extensive range of tools that help improve their SEO, on-page and off-page.
š” Top Tip: Mangools is best for B2B marketers constantly interested in finding new keywords to help them create more content.
Itās important not to forget that SEO is a competition based on ranking higher than competing websites. B2B SEO tools can help you understand the full context of the playing field and enter the arena prepared for the game.
Understanding SEO can take a while to learnāand even longer to master, trust us. If you want to jumpstart your SEO strategy and become a top competitor in the ring, consider coaching from a B2B SEO agency like Skale.
SEO tools are just the beginning. Contracting help from an agency can help guide you and steer you in the right direction and help take your SEO strategy to the topāwith faster and more effective results.
See where Skaleās SEO experts can take your MRR. Get in touch, today
Contact UsBest practices for B2B SEO involve understanding your target audience and competition, undergoing extensive keyword research, optimizing your webpage, creating quality content, and then taking advantage of SEO tools to improve your overall website ranking.
Keyword research is one of the most important steps in your SEO strategyādoing it right can make or break your SEO efforts. Follow these seven steps to have a keyword research that will get you the right keywords and guide your SEO:Ā
– Develop your corner of the market
– Make a list of seed keywords
– Find out what keywords your competitors are using
– Identify the most relevant keywords
– Group your keywords by search intent
– Build a list of relevant topics
– Connect the topics to the B2B buyerās journey
There are plenty of B2B SEO tools out there. If you want to truly succeed with SEO, thereās here are our top picks to take your SEO strategy from Zero to SEOHERO.Ā
– SEMRush
– Ahrefs
– Google Analytics
– SerpStat
– BuzzSumo
– Screaming Frog
– SpyFu
– Moz Pro
– Mangools
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