10 B2B SEO Automation Tools & Strategies to 10x Performance in 2024

Search Engine Optimization (SEO) can seem the most overwhelming strategy—but it’s the most rewarding one.

SEO is the process of optimizing your B2B website for users and search engines to make it easier to rank above your competitors, and hopefully in the highest positions on Google’s SERP  (Search Engine Results Page). This makes changes in SEO and SEO algorithms to be the most important area in content marketing for 62% of B2B marketers.

This is where B2B SEO automation comes in.

B2B marketers are increasingly streamlining their workflow by implementing solid marketing automation technologies to meet and grow demand. In fact, 90% of agency owners say that automation is successful in driving revenue for their companies. 

SEO automation offers multiple advantages, particularly to B2B businesses that rely on a smooth marketing process to retain customers and avoid marketing stagnation. Selling a B2B product involves multiple stages, indecisive decision-makers, and a high risk of customer churn. Automation tools take the pressure off by relieving B2B teams of tedious, time-consuming SEO processes, ensuring quality at every stage of the marketing process, and allowing employees to concentrate on more complex tasks.

This article will explore the ten best SEO tools to automate your B2B SEO campaigns. Let’s kick things off by understanding what SEO automation is. 

What is SEO automation?

SEO automation is the process of using tools and software to automate your simple but repetitive SEO activities. It aims to reduce the need to manually perform menial tasks, which can be automated and completed much faster.

While SEO aims to improve your site’s organic traffic it’s not just limited to ranking for top-performing keywords. Nope.

Business to Business, or B2B SEO, requires a unique SEO strategy that targets niche consumers. It involves digital marketing tactics that include optimizing your website’s content and technical layout to rank highly on Google. 

Handling all these elements simultaneously and optimizing them to rank higher is the real challenge marketers face—making them turn to SEO and B2B marketing automation tools.  

While it’s not possible to automate the whole process or an entire SEO workflow—you can automate repetitive manual SEO processes to improve the effectiveness of your digital marketing campaigns. 

What parts of B2B SEO marketing can be automated?

When we asked the leading B2B experts about what aspects of SEO can be automated and what’s something that definitely can’t be automated, and why, here’s the response we got. 

“I would say that the aspects of SEO that can be automated are those that don’t require creativity or a personal touch. In other words, you can use tools to do the work for you. With the tools that are available and the knowledge that people have about SEO, you can automate the process to a certain extent.

 There are certain things that can’t be automated, such as what your website looks like and how people use it. It’s hard to know what people will find valuable or not.” 

Jamie Irwin, Director & Founder
Straight Up Search

It’s important to understand that SEO automation doesn’t replace every hands-on SEO activity and detailed analysis—but rather streamlines your SEO processes so you can focus on the creative side of your digital marketing campaigns. 

Here are the key things you can automate using B2B SEO tools: 

• Position tracking: The primary purpose of SEO is to rank highly on Google Search or any other search engine. With hundreds and thousands of pages, tracking each page’s ranking gets challenging. You can leverage automation tools, like SE Ranking—to track your page’s ranking and how it gets better or worse with time. 
• Site monitoring: Unsecure websites and websites with broken links can appear on the top search results pages, but the lack of an SSL certification and broken links are signals that the website is not well optimized and can affect user experience, SEO, and rankings. This is why it’s important to regularly monitor your website to avoid these discrepancies. Using SEO automation tools, you can monitor your site’s uptime, page loading speed, broken links, and more. 
• Competitor monitoring: Competitor analysis is an essential part of an effective SEO strategy. You can automate competitor monitoring to analyze how your competitors perform on the Google landscape and create strategies to outrank them. 
• Backlink analysis: Backlinks are essential to boost your brand’s credibility and authority, and backlink analysis helps you analyze who’s linking to your website. SEO automation makes this process easier—allowing you to prevent spammy and shady websites from linking to your website. 
• SEO reporting: Automated SEO reports compile all your SEO key performance indicators (KPIs), sent out on a regular basis. With automated SEO reporting, all you need to do is establish the metrics you’d like to include in your report, add the recipient, and the tool or application will do the rest. 

Rajesh Namase, Co-Founder and Professional Tech Blogger at TechRT, sums it up really well. 

“SEO is an ever-changing and complex field, making it difficult to know what can be automated and what can’t. There are a few key things to watch out for when automating SEO tasks.

First, you need to make sure that the automation tool you’re using is up-to-date and compatible with the latest changes in Google’s algorithm. If it isn’t, you could end up doing more harm than good.

Second, you need to be careful about which tasks you automate. Automating too many things can lead to a drop in traffic and rankings. So, it’s important to only automate the most time-consuming and tedious tasks.

Finally, there are some things that just can’t be automated, like creating original content or building backlinks. These things require a human touch and can’t be done by a machine.”

Let’s now dive in and see the 8 B2B SEO automation tools you should definitely consider to make the most out of your time and SEO efforts. 

💡 Not convinced? You can find more B2B SEO statistics to help put SEO on your radar.

10 B2B SEO automation tools

While having an all-in-one tool that handles all your SEO efforts might seem convenient, it isn’t possible. That’s why you need to be strategic with the marketing automation software you use and the SEO processes you automate. 

These eight best SEO automation tools will make your B2B SEO and marketing strategy a breeze and make your business reach new heights – literally.

1. Use Screaming Frog to automate website audit and crawl

💰 Pricing:

• Free: limited to 500 URLs per crawl
• Paid: $209 per year: unlimited URLs

🔑 Key features:

• Find broken links
• Generate XML sitemaps
• Audit redirect URLs
• Analyze page title and metadata 
• Discover duplicate content 
• Site architecture visualization 
• Review directives and robots 
• Extract data with XPath

How it works: 

Screaming Frog is a great SEO automation tool that helps you automate your website’s crawling. It’s a technical SEO spider that crawls your website—allowing you to analyze the issues that affect your site’s performance and, consequently, search engine ranking. 

The tool allows you to schedule website audits at set intervals or automate the entire audit via the command line. What’s best is that you can also auto-export the crawl data to any location on your computer. 

The web crawling tool crawls your website to identify the Search Engine Optimization issues, such as broken links, redirects and loops, duplicate content, and more. 

If you want to automate site monitoring to understand technical SEO, Screaming Frog is a good option. It’ll analyze your site structure and uncover technical issues that could be holding it back in SERPs.

2. Automate your copywriting process using Copysmith’s AI-powered software

💰 Pricing:

• Starter: $19 per month
• Professional: $59 per month
• Start Up: $299 per month

🔑 Key features:

• AI image generation 
• Product descriptions  
• Content generation & enhancement
• Campaign building 
• Blog templates 
• Essential integrations 

How it works: 

With the recent arrival of AI-driven chatbots like ChatGPT, Google’s Bard and Microsoft’s Bing, automated copywriting is fast growing in popularity. With Copysmith, you can create, launch and optimize your content and campaigns in a scalable and results-oriented way. 

With Copysmith, you can summarize long-form content into concise sentences— and vice versa— to increase readability, rewrite existing content and refine your copy prior to publishing to encourage improved performance. 

The potential benefits are numerous. If website engagement, search rankings or conversion rates are falling, content optimization is the first place you should be looking.  You can delegate tedious tasks like drafting sales emails to Copysmith, freeing up precious employee time and ensuring consistent high-quality work.  

3. Use Ahrefs to automate site backlink analysis 

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💰 Pricing:

• Lite: $99/mo
• Standard: $199/mo
• Advanced: $399/mo
• Enterprise: $999/mo

🔑 Key features:

• Site audit Site explorer for competitor analysis
• Content explorer to analyze top-performing content 
• Keywords explorer to identify keywords customers search for
• Rank tracker to track your site’s ranking progress 

Backlinks are one of Google’s top ranking factors that help your website rank higher and earn organic traffic. 

Google considers credible backlinks votes of trust, and Ahrefs is a beneficial SEO automation tool to monitor the quality and quantity of your website’s backlinks.

It helps you monitor insightful SEO metrics, such as the number of backlinks, the number of referring domains, and Domain Rating (DR). 

Using Ahrefs, you can set alerts and notifications for:

• New and lost backlinks to your website
• Brand mentions of your website or business
• New keywords 

These automated alerts make it a breeze to keep track of your website’s performance. Ahrefs also lets you monitor your competitor’s backlink profile—allowing you to leverage opportunities to find potential sites you can earn backlinks by maximizing your SEO efforts. 

Alongside SEMrush and Moz, Ahrefs is at the forefront of the SEO analysis field, providing insights into the estimated organic traffic to each referring domain and linking page.

4. Use SEMrush to automate keyword research and competitor analysis

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💰Pricing: 

• Pro: $99.95 per month
• Business: $191.62 per month
• Guru: $374.95 per month

🔑 Key features:

• Competitor research and analysis 
• Keyword analysis
• Domain analysis
• Backlink analysis
• SERP tracking
• Technical SEO audits
• Analyze PPC strategy 

SEMrush is a comprehensive SEO automation tool. 

While SEMrush helps automate multiple parts of your SEO campaigns—finding relevant keywords per your specific industry tops the list. 

Simply enter the keyword you wish to analyze in the Keyword Overview feature of the tool, and you’ll get key metrics like keyword difficulty, search intent, high-performing keyword variations of your seed keywords, global volume, related keywords, and more. 

Using the Organic Research feature, you can also analyze your competitor’s web pages and the keywords theyrank for. All you must do is enter your competitor domain or page you want to analyze, and you’ll get a list of all the top organic keywords the page ranks for—including metrics like the number of keywords present on the page, traffic, estimated traffic cost, and non-branded traffic. 

The tool also gives an analysis of SERP features with key details like:

• The keywords that help the page obtain a featured snippet
• See how many backlinks each webpage on the SERP has–and what those sites are
• A list of FAQs that shows up for specific query 

Thus, SEMrush is an excellent B2B marketing automation tool for finding relevant B2B keywords your competitor ranks for, making it easier to find areas of improvement for your website’s performance and SERP ranking. 

5. Use Google Search Console to monitor organic search presence and visibility 

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💰 Pricing:

• Free 

🔑 Key features:

• Keywords ranking metrics
• Detect sitemap issues and fix them correctly 
• Details about how your website appears on SERPs
• Identify broken links
• Identify pages losing organic traffic
• Fix indexing issues and request re-indexing of updated or new content
• Provides knowledge of your site’s responsiveness, AMP, and mobile-friendliness
• Alerts when Google encounters spam, indexing, or other issues with your website

Google provides great analytics and SEO automation tools, including Google Analytics, and one of them is Google Search Console. 

This tool allows you to track, maintain, monitor, and troubleshoot your website’s organic presence on the SERPs. It shows your website’s ranking for various keywords—displaying which keywords bring the maximum traffic to each page and your site as a whole.

Google also automatically notifies you if something goes wrong with your website with issues like broken links, inconsistent information, or missing tags. Keeping track of all these key SEO aspects isn’t always possible with numerous pages. This makes Google Search Console a great tool to rescue with its automated feature. 

Promptly fixing these issues helps your website rank higher on Google.

6. Use SentiOne to automate social media campaigns

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💰 Pricing:

• Team Plan: $300 per month
• Enterprise Plan: Book a demo

🔑 Key features:

• Social listening 
• Online data analytics
• Automated reports 
• Comprehensive bot analytics 
• Bot integrations
• Sentiment analysis

An important aspect of optimizing your website for SEO that most B2B businesses overlook is optimizing your social media campaigns. While SentiOne isn’t necessarily an SEO tool, it uses Artificial Intelligence (AI) and Machine Learning (ML) to deliver key data insights that can help you optimize your website for SEO.  

Higher website traffic is essential for your site to rank higher, and one way to boost traffic is through social media platforms. 

Over 96% of B2B marketers use LinkedIn to distribute content and drive organic traffic to their websites. Sharing authoritative and relevant content on professional platforms, like LinkedIn, is a great opportunity to grow your brand’s online visibility. 

SentiOne offers a feature called Social Listening that helps you monitor what your target audience says about your brand and the way they interact with it on different online channels and social media platforms. 

Here’s how the social listening tool can help:

• It “listens” to your audience’s perception of your brand on social channels. It helps you keep up with your audience’s requirements to ensure high customer satisfaction. 
• Provides audience’s views about your brand from 5+ million sources, including social media platforms like Facebook and YouTube and other channels like Tumblr, blogs, news portals, or Amazon
• It sends automated alerts and notifications when someone mentions your brand so you can see what they post and talk about your brand. You can connect with these content marketers or bloggers interested in your brand and ask to include a link to your brand. This way you can grow your site’s backlink portfolio. 

If you want to automate social media monitoring to boost backlinks and grow organic traffic, SentiOne is a beneficial marketing automation software to try for your B2B business.

7. Use SISTRIX to create the perfect content that ranks 

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💰 Pricing:

• Start: $102.58 per month
• Plus: $206.19 per month
• Professional: $361.62 per month
• Premium: $620.65 per month

🔑 Key features:

• Improve organic visibility
• Competitor analysis
• Resolve on-page issues
• Create content to impress visitors

Sistrix SEO automation tool provides multiple packages to monitor and improve your SEO campaigns—and one of them helps you find ideas to create content that attracts more visitors. 

Content is an integral part of SEO. 57% of SEO experts consider content creation and content marketing as the number one way to drive the best search marketing results. Sistrix’s content assistant helps you optimize your existing content to find gaps you can fill to make the content rank better. 

Once you paste your content into Sistrix’s content optimizer—it displays a content report with data like:

• Text summary: words, sentences, characters, readability score
• Plagiarism checker
• Relevant keywords and keyword density in your content 
• Questions you can add to your content 
• Brand analysis across platforms like Amazon and Instagram

You can also add team members or editors to review the content or export the optimized content to an external location per your specific requirements. 

Apart from content optimization, Sistrix also makes it easier to monitor your website’s visibility index, traffic estimation, URL structures, directories, keyword ranking, and more to improve search engine visibility. 

8. Use Oracle Eloqua to nurture leads and effortlessly create marketing campaigns

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💰 Pricing:

• Basic: $2000 per month 
• Standard: $4000 per month

🔑 Key features:

• Email marketing 
• Online marketing 
• Lead management 
• Campaign management 
• Reporting & analytics 

A top-of-the-list B2B marketing solution, Oracle Eloqua Marketing automation offers everything from advanced lead scoring to campaign design to integrated sales tools. Its advanced technology allows you to create and deploy campaigns that match customer interests, span multiple channels (email, web search, video, and mobile), and can be created quickly, using simple drag-and-drop commands. 

A stand-out feature of Oracle Eloqua is its use of artificial intelligence, which the tools uses to calculate customer fatigue, personalize content and tailor product recommendations. The software’s architecture also features an open framework designed to be flexible and grow with your company. With the ability to easily collect data from varied sources and leverage unlimited API calls, your business can stay agile.

9. Use SERPWoo for detailed competitor insights 

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💰 Pricing:

• Bronze: $49.95 per month
• Silver: $99.95 per month
• Gold: $199.95 per month
• Platinum: $299.95 per month

🔑 Key features:

• SERP analysis
• Keyword finder and research 
• Brand monitoring with mentions
• Daily accurate rank tracking 
• On-page SEO analysis
• Schedule reports 

While Google Search Console helps you monitor the keywords your site rank for, SERPWoo is an SEO automation tool that allows you to monitor other pages or websites ranking for your target keywords or search term. 

It’s an Online Reputation Tracking (ORM) and keyword rank-tracking tool that lets you perform a comprehensive SERP analysis for the top 20 websites ranking for your B2B SEO keyword. 

This allows you to monitor your competitors to find better ranking opportunities. 

In addition, SERPWoo’s Reports tool allows you to schedule SEO reports and automate the reporting process to mail the report to four separate email addresses. 

This critical report gives you insight into key metrics like domain strength and page authority, and social shares and brand mentions to analyze ranking and build a more effective SEO strategy.

All these SERPWoo features provide excellent opportunities for B2B businesses to increase organic traffic and grow SEO performance. 

10. Use Hawke AI for automated PPC data insights and performance analytics 

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💰 Pricing:

• 14-day free trial
• Comes in three plans: Entrepreneur, Advertiser, and Agency
• Plans start at $89/mo 

🔑 Key features:

• Customized performance alerts 
• Single-view reporting
• Budget monitoring and auditing
• Anomaly detection 

Hawke AI is a reporting software that uses AI and ML algorithms to provide a comprehensive picture of your marketing campaigns and real-time insights to improve your SEO strategy. 

Its unique feature that helps monitor your ad budget makes it stand out from other tools. Many B2B marketers find it difficult to monitor the performance of their ads and Paid Per Click (PPC) budget—especially with multiple ongoing marketing campaigns. 

Hawke AI alerts you about negative trends, high media spending, or inefficient campaign performance by monitoring Key Performance Indicators (KPIs) 24/7 using Machine Learning. 

With this knowledge of potential performance issues in advance—you can make relevant changes and close gaps to improve your campaign’s SEO performance. 

Hawke AI is an excellent PPC automation software to reduce the manual work required to monitor ad budgets across multiple platforms, like Google, LinkedIn, and Facebook. 

B2B SEO marketing automation strategies

When we asked Straight Up Search‘s Director and Founder, Jamie Irwin, about what you need to watch out for when it comes to SEO automation, here’s what she said:

This is why having a robust B2B SEO marketing automation strategy that works is important. The end goal is, of course, driving demand. If your B2B SEO automation tools aren’t delivering these results, you may need to rethink it. 

Here are three key B2B automation strategies to implement. 

Implement lead scoring to quantify the lead’s value 

Lead scoring refers to the process of assigning a numerical or point-based score to quantify the value of a customer or lead. This score is determined using your KPIs like content downloaded, opened emails, pages visited, newsletter responses, etc. 

Quantifying these leads makes it easier to focus your attention and prioritize outreach to nurture leads with the potential to convert them further down your business’s sales funnel. 

HubSpot provides a great B2B marketing automation called Predictive Lead Scoring to automate lead qualification. It uses ML algorithms to find nurturing leads to optimize your outreach strategy and boost lead generation. 

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Depending on your B2B marketing automation campaign, you can customize the software’s scoring criteria and add data from page views, and CTA clicks to form submissions and email interactions to nurture leads. 

Automate email marketing to facilitate outreach

77% of B2B organizations use email marketing newsletters for their content marketing strategy, and 64% of B2B companies use email automation techniques. 

Email marketing is amongst the topmost channels for revenue and lead generation for B2B businesses. However, marketers face numerous challenges with email marketing like:

• Following up in a timely manner
• Improving email personalization
• Increasing customer acquisition and retention 
• Enhancing email deliverability 
• Improving brand awareness 

MailChimp is a great example of a B2B email automation software through which you can automate trigger emails based on the customer journey, automate cart abandonment emails, deliver personalized emails, and more. 

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You can also analyze how your emails perform compared to the top-performing campaigns in your B2B industry with MailChimp’s data-driven suggestions and insights. 

While email marketing doesn’t directly impact your business’s B2B SEO, you can use it to boost traffic. 

Leverage chatbots and conversational messaging for the best customer experience

The B2B industry has seen a significant increase in chatbot integration, which are essential assets for lead generation. 

55% of businesses using chatbots generate much more high quality leads, and around 58% of B2B businesses use chatbots. 

Here’s how you can use chatbots to automate B2B SEO: 

• To answer customer’s or lead’s questions
• To direct them to self-help or helpful website resources, like guides and blogs
• To assist leads with filling out forms

Instead of waiting for actual human—leads, get instant information and immediately get their queries resolved with the help of chatbots, as they’re available round-the-clock. This 24/7 service and faster response time facilitate and speed up customers’ buying decisions. 

You can create your own customized chatbot and chatbot funnel using MobileMonkey—an omnichannel messaging platform. 

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Using its sales outreach automation, you can automatically follow up with leads, target hard-to-reach customers, and book sales qualified meetings to quickly drive prospects down your sales funnel. 

A user-friendly website experience and SEO go hand-in-hand—when it comes to achieving higher search engine ranking. Integrating chatbots into your B2B marketing campaign will help: 

• Boost customer engagement: MyTradingHub saw a 59% decrease in churn, meaning customers were more engaged
• Improve customer satisfaction: Charter Communications helped decrease the time it took customers to reset passwords by 50% by using chatbots
• Grow organic traffic: Good Spa Guide saw an increase of 29% in website traffic in six weeks by using chatbots
• Increase search engine ranking: by providing an overall better user experience websites can improve their search engine traffic, however, it’s important to mention that chatbots are not a Google ranking factor

We can see how using chatbots helps create a positive impact on your business’s customer experience. 

A B2B SEO automation alternative: Hire an SEO agency

There isn’t a one-size-fits-all solution or an all-in-one tool that can help boost your B2B SEO efforts, grow your website’s traffic, and drive demand. However, there is no shortage of automation tools to revolutionize SEO operations and ultimately boost revenue. 

Each tool has its own specialty and features to boost your site’s performance. Managing all these different tools simultaneously while ensuring a successful B2B marketing automation campaign can be tedious. Not to mention the additional expenses of handling and setting up these multiple SEO and marketing automation tools—which can get expensive for your business. 

The solution: hiring an expert SEO agency. 🚀

An expert SEO agency takes a lot of burden off your shoulders. Here’s why you should consider one for your B2B business: 

• You benefit from a dedicated team of experts from experienced and top-notch SEO companies—who drive better and faster results
• Time-efficient as you don’t have to analyze data or key insights—it’s the expert’s responsibility now
• More affordable than investing in multiple tools
• The agency will keep a close eye on core Google updates and algorithm updates—to tweak your SEO performance according to and strive for better results.

Getting familiar with multiple tools and perfecting them to boost SEO performance can take longer than anticipated, as it’s a long process demanding immaculate attention to detail and general SEO knowledge. Hiring an expert B2B SEO company like Skale can help you jumpstart your SEO campaign with expert knowledge and best SEO practices—right from the get-go. 

Get in touch with Skale to learn more about boosting digital marketing performance, improving backlinks, performing keyword optimization, and on-page optimization—and become the next SaaS King of your industry. 

B2B SEO Automation FAQ