6 B2B SEO Case Study Insights from Real Brands
Get inspired for your SEO strategy with these next B2B SEO case studies. See what real brands have achieved, how they got there, and get the same results.
Up your game. Apply for full SEO Management with the Skale team
Contact UsSearch engine optimization statistics provide a benchmark against which to compare your SEO efforts and achievements.
They can also help guide you towards SEO trends to consider, like mobile compatibility and video content. Staying on top of industry trends and statistics is a key part of developing your B2B SEO strategy.
In this article, we’ve got 32 up-to-date statistics to help guide your SEO efforts. They’re from a wide variety of sources and studies within the SEO industry, and provide a glimpse into the future of SEO.
Shall we?
Keeping up with SEO is a must for B2B SaaS brands. Here’s our up-to-date list of SEO statistics and trends to watch out for in 2022.
SEO took the marketing world by storm—and it’s here to stay. It’s a key tool in a marketing team’s arsenal, particularly in the product-led growth model utilized by many SaaS organizations.
The fast-paced nature of SEO—the way in which the industry pivots following an algorithm update—makes it essential to remain up-to-date.
This comes as no surprise—the tech revolution has changed the way we live and work. It’s essential for B2B brands to prioritize SEO in order to reach the largest audience possible.
Only 5% of searchers end up clicking through to the second search engine results page—appearing on the first page is a high priority for B2B brands.
It’s no surprise that many searchers end up clicking the first organic result. More and more people are automatically scrolling past the ads to find the number one organic result.
That being said, CTR does also depend on the search engine feature in question. Take a look:
Google currently holds 92.5% of the global search engine market share, so it’s no surprise they’re the go-to search engine for 70% of desktop users.
Appearing at the top of google search results is a top priority in many SEO strategies.
Your competitors are doing it, so why aren’t you? The online experience is going nowhere—businesses that fail to adapt to new lead generation strategies are destined to fail.
Most people arriving on your website do so through a search engine. Ensuring you’re ranking for the relevant keywords can have a huge impact on organic site visitors and sales.
A robust SEO strategy is key for ensuring you’re building brand awareness and trust throughout the purchasing process. Businesses research the options available to them, meaning your SEO efforts need to be expansive and stable in order to continually capture the attention of buyers.
That’s in comparison with 44.6% on average for the industry vertical, and second only to the technology industry.
Earning customers is more effective than buying them—who would’ve thought? SEO involves improving your website and content to optimize the user experience and facilitate easy ranking by search engines.
While PPC gets your brand in front of prospects, it does little to convince them of your value. Organic search results are more trustworthy, and the SEO efforts translate to an improved experience for users.
Including SEO in your marketing budget is a cost-effective decision when ROI is so high—likely due to the long-lasting effects of investing in SEO.
Download your free ROI tracker and better support your SaaS SEO strategy
Download our AssetIt’s no longer solely up to your sales team to sing your product’s praises. There’s now a whole other way to attract customers to your brand.
Targeting the right keywords and optimizing your website for search engines is a key way of getting people interested in your offerings. A combination of SEO efforts—such as load time improvements and high-quality content—leads to increased organic traffic and more eyes on your product.
Let’s take a look at the stats.
SEO is so effective for generating leads that they’ll need their own name soon—SEOQLs?
Keywords are a key part of SEO—they indicate to search engines what your product is all about. You’ve got primary keywords, as well as secondary and tertiary keywords, and you’ve also got long tail keywords.
Long-tail keywords are usually a collection of words that relate to the primary keyword, but that get less traffic and are therefore less competitive. Long-tail keywords can be a great way to reach your niche—given you know which long-tail keywords to target.
Both social media and websites are self-serve options for brand discovery. Users don’t need to jump on a call or join a demo—they can consider your offerings in their own time and by their own research.
Content marketing is a key part of any SEO strategy—it enables you to position your organization as a thought leader, as well as gives you the opportunity to develop your keyword strategy.
We’ll talk more about content marketing in SEO shortly.
Creating quality content doesn’t render your sales team obsolete—it just means prospects are arriving with more info than before. Gone are the days when the sales team was the first point of contact—interested parties now have access to way more information.
Your sales team is now tasked with turning MLQs into SLQs and securing the sale and business.
Investing in SEO reduces the long-term cost of customer acquisition. SEO is a long-term investment that continues to benefit your organization long after you cease investing in it.
That being said, SEO is a fast-changing field, and keeping up with new trends and developments is key for ensuring you continue ranking highly for your desired keywords.
Strategic, in this context, means SEO-optimized. Organizations can create optimized landing pages with conversion-orientated keywords that rank during crucial stages of the purchasing process.
More and more searches are now done on mobile devices, meaning you’re not only optimizing your website for desktop but also for the on-the-go experience. Website speed is a key factor in optimizing your website for SEO, and one that’ll continue to matter from now on.
Content is a key part of SEO—so much so, that it now has its own name. Content marketing refers to how B2B brands use content to attract and retain customers.
Content has a number of benefits for your SEO efforts, such as:
It’s not as simple as it seems—your content needs to be high-quality, keyword research-informed, and quick to load. Poor content does little to support your SEO efforts.
Content marketing is a key tool in SEO—it’s no surprise that almost three quarters of B2B organizations are using a content marketing strategy.
As SEO grows and more and more people are finding what they need via search engines, businesses are increasingly investing in content marketing. We only expect this trend to continue growing.
Content comes in all shapes and sizes, and there’s unfortunately no single way to ensure your content does amazingly. Your best bet is to create high-quality content that stands out from the rest—whether that’s with stunning visuals, great infographics, or unique sections.
Standing out is becoming increasingly harder, and catching the attention of your audience requires more effort than before. Video content marketing has proved itself as more than a trend—consider how it fits into your overall marketing and SEO strategy.
Don’t leave it to the big dogs—there’s plenty of space to establish a strong content marketing strategy in your organization.
‘Do follow’ backlinks pass value between web pages. Backlinks are links from another site to your site, and they serve as a ‘vote of confidence’ from one webpage to another. The more ‘votes of confidence’ a page has, the higher domain authority they’re likely to be given.
This one’s a no-brainer—but 97% is still a shocking number. Creating quality content is great for winning backlinks as you’re providing something valuable for others to build on.
For example, say you secure an exclusive interview with a top B2B CEO and publish the conversation on your blog. This content is new in the industry, and it contains ample never-before-seen quotes and insights.
Other brands are sure to use the content from your interview, and best practice dictates that they include a backlink to your website. This gets you ‘do follow’ links that boost your domain authority and rankings.
Content marketing can be focused on a number of different end goals, and is commonly created through the lens of the marketing funnel. TOFU, MOFU, and BOFU content all have different intentions and results—it’s up to you which stage of the funnel you focus on and when.
B2B SaaS brands know the importance of tracking and measuring progress—SEO is no different.
When it comes to measuring the success of your SEO, there are some key metrics to consider:
These metrics can more or less be directly attributed to SEO, but there are other metrics that aren’t as easy to attribute to a single area. That doesn’t mean you shouldn’t track them.
These metrics include:
Let’s take a look at some of the statistics surrounding SEO for B2B brands.
Keyword rankings and organic traffic are the top two ways marketers measure the success of their SEO strategies, followed by time spent on page, CTR, bounce rate, returning visitors, and domain authority.
These can be attributed to SEO efforts in a way that other metrics cannot.
One way to attribute sales to SEO efforts is by keeping everything else the same. If you solely focus on SEO as a lead generation tool, you can more confidently attribute sales to your SEO efforts.
The metrics you track are up to you, but three to five metrics are a good place to start. It’s better to track fewer metrics very well than measure many poorly.
Using SEO tools to keep up with your efforts is a great way to measure their effectiveness. Popular SEO tools—such as Ahrefs, Moz, and more—enable you to track domain authority, CTR, bounce rate and more.
Tools offer a variety of benefits to content marketers, such as web analytics, dashboards, engagement, and more.
Monitoring ranking drops and ranking increases helps identify tactics that are working—and those that aren’t.
SEO experts send frequent reports to clients, with around a quarter of experts surveyed sending weekly reports. This enables organizations to stay up-to-date with keywords and rankings, and gives an idea of how closely you should monitor your SEO efforts.
Having these statistics is only half the battle—you need to know how to use them, too.
Statistics and trends give you a guide to what’s happening in the industry right now, which enables you to adapt your strategy to match. For example, the above statistics highlight the benefits of content marketing for SEO—so, why not focus on creating quality content?
Statistics can also help you identify up-and-coming areas in SEO that could give you a headstart against competitors. SEO is a fast-evolving industry that often pivots due to search engine algorithm or ranking changes.
Finally, SEO statistics also give you an idea of what not to do. If others aren’t bothering, there’s likely a reason why. That being said, there’s no surefire way of ranking number one—just a set of best practices to help point you in the right direction.
Your brand is unique—as is your audience—and what works for you depends on your offerings and brand. While some content works for others, it may not work for you. Consider how best you can approach each area of SEO—whether that’s site load time, high-quality content, or an improved user experience.
A strong SEO strategy can help retain existing customers, attract new ones, and position you as an industry leader. Plus, you continue to reap the benefits of SEO long after you stop investing in it.
SEO is the key to long-term SaaS success—it gets you in front of your target audience.
Investing in SEO is one of the best decisions you can make for your business in 2022, and it’s not a process you have to undergo alone. Enlisting the help of a B2B SEO agency helps ensure you’re making data-driven decisions that help you reach your retention, acquisition, and conversion goals.
Get in touch with Skale today to find out how SEO can help your B2B business grow. Your competitors are already investing in SEO—what are you waiting for?
See where Skale’s SEO experts can take your MRR. Get in touch, today
Contact UsSEO is relevant for B2B, and for every other type of business. SEO helps get your product in front of your target audience—enabling them to consider your solution for their needs.
When so many solutions are available in the B2B market, it’s essential that your product be a high-ranking result for your keywords.
SEO marketing is highly effective. SEO marketing can greatly impact your overall marketing efforts and leads to increased retention, acquisition, and sales.
60% of B2B organizations make use of SEO marketing strategies, and that number is expected to grow. More and more businesses are investing in SEO to strengthen their domain authority and rank for relevant keywords.
Learn more about
B2B SEO
6 B2B SEO Case Study Insights from Real Brands
Get inspired for your SEO strategy with these next B2B SEO case studies. See what real brands have achieved, how they got there, and get the same results.
15 B2B SEO Agencies in London for Quality Results in 2023
Looking for a London based B2B SEO agency that can produce great results for your marketing strategy? Check out our list of the best in the business.
How to Conduct a Thorough B2B SEO Audit in 11 Steps
A full B2B SEO audit allows you to create a comprehensive plan to 10x your website SEO and achieve the best results–here’s how you do it.