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Read MoreSaaS marketing campaigns are not the easiest to execute. You need focused, concise data, and a lot of it; enough customer data to finally relax at your desk and have subscriptions pour in without never again having to lift a finger (or rather, push your index?) That’s the dream with automation. That’s the reality with SaaS AI marketing tools.
However, SaaS AI marketing tools only work with how much you input. There’s no growth without scale, no scale without marketing, no marketing without your brilliant aptitude to guide the team.
Your SaaS should be the one on everyone’s lips, inside everyone’s systems, branching out to discover and connect your customers’ needs, wants and desires—even if it is just B2B! Lead your customers to make the right choices. Present them with solutions they’d never even conceived to exist; show them with precise marketing funnels.
So yes, SaaS AI marketing tools are definitely needed. The question now remains: which AI tool? Or tools, for that matter.
So jump right in and discover with us the top SaaS marketing tools you could use to streamline your marketing efforts and succeed with your business.
As we near the nigh of 2024 we’re confident to present to you the most sought after, highly effective SaaS AI marketing tools for 2025. How do we know this? Well, we are experts in SaaS, we run conferences and meetups, we talk to marketing experts on a daily basis and hire the best in the field. You can trust us.
According to Holly Chen, Managing Partner at ExponentialX, why she considers to subscribe to SaaS marketing tools is, “to increase efficiency and output of my team. Marketing teams are required to do more with less, and AI promises to help us with the first 80%, especially when it comes to content and creatives like Canva or AI writing tools.” Chen goes on to add, “another reason is uncovering insights and capabilities that weren’t possible or required a more expensive tool before, like advanced predictive analysis, hyper-personalization, etc.”
These artificial intelligence tools will help you in each aspect of your marketing efforts, from conception to design, to launch and the much needed reporting. Statistics, data, drawings, profits—this is the list for you. Evolve your marketing efforts and free up time for strategic work.
HubSpot is the AI-powered secret weapon your SaaS needs to market like a pro. Imagine leads flowing in, automated campaigns running on autopilot, and your customer journey managed effortlessly.
From email to SEO (search engine optimization), HubSpot ensures you’re delivering the right content at the right time. No more guesswork—just smooth, scalable growth with a competitive edge.
Whether you’re just starting or levelling up, HubSpot is the magic behind the scenes that keeps your marketing machine humming.
HubSpot’s CRM is completely tailored to our needs. We can adjust the configuration every week if we wish and that’s the kind of agility that is really crazy and you don’t often see in software.
Bertrand de Buyer, Head of Sales, Booxi
Key Features: Marketing automation, analytics dashboard, email tracking, content management system, and CRM integration.
Best for: Small to mid-sized businesses across various industries.
Pricing: Starting at €15/mo/seat
Average G2 Rating: 4.4 out of 5 Voted #2 in G2’s 2024 Best Global Software Company
Marketo is your go-to SaaS business powerhouse, designed to elevate your campaigns effortlessly. From lead generation to customer nurturing, their AI solutions automate the heavy lifting so you can focus on what matters—scaling your business.
From personalised email journeys to optimised social media strategies, Marketo ensures your marketing is always sharp, strategic, and engaging.
With its artificial intelligence-driven insights, you’re not just running campaigns; you’re driving measurable growth.
With access to integrated solutions we accelerate time to value, achieve much faster results, and support customer-centric experiences now and in the future.
Manuel Diez Lopez, Global Product Owner eCRM and Personalization B2C, Signify.
Key Features: Lead scoring, email marketing, campaign management, and social media marketing.
Best for: Medium to large enterprises, especially B2B companies.
Pricing: Available on request
Average G2 Rating: 4.1 out of 5
ActiveCampaign is redefining SaaS marketing with its leading-position AI features. Your automation game on supercharge mode. Imagine crafting personalised customer journeys using AI-driven insights to predict behaviours and tailor messaging for your target audience.
With an AI powered tool like predictive content and automated segmentation, ActiveCampaign empowers you to deliver the right message at the right time. Say goodbye to guesswork and hello to smarter campaigns.
To start with 100 artists and get to 100,000 with just one community manager shows that ActiveCampaign was the right choice. We didn’t have to hire anyone to take care of the communication with our community, because it’s been very easy to scale with you.
Sergiu Ardelean, Founder, Artivive
Key Features: Email automation, CRM, messaging, and machine learning insights.
Best for: Small to medium-sized businesses.
Pricing: Starting at $15/mo
Average G2 Rating: 4.5 out of 5
Salesloft is the ultimate ally for SaaS sales teams, transforming the way you connect with customers and search engines. With its powerful AI-driven features, you can streamline outreach, personalise communications, and automate follow-ups, ensuring no lead slips through the cracks.
Salesloft’s advanced analytics help you fine-tune your strategies, giving you insights into customer behaviours and preferences. Ready to boost your sales game? With Salesloft, you’ll elevate your outreach and close deals faster, all while making meaningful connections that last.
Salesloft’s ease of use and rep-first architecture creates seamless activities across the entire merchant journey (SDR, sales, onboarding) without being a burden.
Daniella Belaire, Head of Sales, Retail at Shopify
Key Features: Chatbots, lead routing, email follow-ups, and integration with CRM systems.
Best for: B2B companies focused on improving customer interactions.
Pricing: Available on request
Average G2 Rating: 4.5 out of 5
Sprout Social is your go-to platform for mastering SaaS social media management with a sprinkle of AI magic. With its powerful analytics, you can uncover insights that drive engagement and refine your strategy.
Sprout Social’s AI features help you schedule posts, track performance, and even suggest optimal posting times, ensuring your content shines when it matters most.
Sprout allows us to see in real time what types of campaigns are working so we can adjust accordingly. We’ve never had a tool that can give us feedback so quickly.
Luka Dukich, Chief Digital Content Officer, Chicago Bulls
Key Features: Social listening, scheduling, reporting, and engagement tools.
Best for: Businesses of all sizes looking to enhance their social media presence.
Pricing: Starting at $249/mo
Average G2 Rating: 4.4 out of 5
Do you need a tool or an agency?
If the tools on this list aren’t the right fit for you, explore our top 21 SaaS marketing agencies for tailored solutions.
Get the free listZapier is the automation powerhouse that every SaaS marketer dreams of! With its user-friendly interface, you can effortlessly connect your favourite apps and automate repetitive tasks, freeing up your time for more creative endeavours.
Imagine setting up workflows that automatically send leads from your website to your CRM or update spreadsheets in real-time. Zapier’s AI-driven integrations ensure your tools work seamlessly together, boosting productivity and efficiency.
Zapier contributes to an overhead savings of around $500,000+ on an annual basis, and it’s growing every day!
Tyler Diogo, Operations Manager, Arden Insurance
Key Features: Automation workflows, app integrations, and task management.
Best for: Teams looking to automate various marketing and operational tasks.
Pricing: Starting at $19.99/mo, free version available
Average G2 Rating: 4.5 out of 5
Canva is your creative companion in the world of SaaS marketing, making design accessible to everyone. With its intuitive drag-and-drop interface, you can whip up stunning graphics, social media posts, and presentations in no time.
Canva’s AI-powered features suggest layouts, colour palettes, and even design elements, helping you create professional-quality visuals without breaking a sweat. Whether you’re a marketing pro or a DIY enthusiast, Canva empowers you to bring your ideas to life effortlessly.
Canva has become our one-stop-shop. The most incredible thing has been the Brand Kit. We can pop over to the toolbar on the left-hand side and bam, we have all of our logos, brand colours, and fonts. Just being able to be in one centralised place and grab a logo, photo or template is incredible.
Molly Martin, Art Director, Expedia Group
Key Features: Drag-and-drop design, templates, and collaboration tools.
Best for: Small businesses and marketing teams needing visual content.
Pricing: Starting at $19.99/mo
Average G2 Rating: 4.7 out of 5
Pardot is the ultimate SaaS marketing automation tool that brings your B2B campaigns to life. Designed by Salesforce, it offers a powerful suite of AI-driven features for lead management, email marketing, and ROI reporting.
With Pardot, you can create personalised customer journeys, automate nurturing campaigns, and leverage insightful analytics to refine your strategy. It’s all about building stronger connections and driving growth.
Pardot helped us a lot to automate and customise journeys for high-quality leads, Alerts when the customer feels engaged, Complete visibility and alignment for departments.
Hariom Sharma, Assistant Manager, Events & Marketing operations
Key Features: Lead scoring, email campaigns, ROI reporting, and integration with Salesforce.
Best for: B2B organisations using Salesforce.
Pricing: Starting at $1,250 USD/company/mo
Average G2 Rating: 4.5 out of 5
Brevo, formerly known as SendinBlue, is your all-in-one solution for SaaS marketing and communication. With powerful email marketing, SMS campaigns, and automation features, Brevo makes it easy to engage your audience like never before.
Its AI-driven tools help you personalise content, optimise send times, and analyse performance, ensuring every message hits the mark. Whether you’re a startup or an established business, Brevo empowers you to connect, grow, and succeed effortlessly.
Brevo gives us the functionality and flexibility we need to manage our marketing engagement as well as our sales pipeline while saving us $30,000 annually compared to HubSpot.
Kevin Yen, Head of Growth at AI Camp
Key Features: Email marketing, SMS campaigns, automation workflows, and analytics.
Best for: Small to mid-sized businesses looking for an affordable marketing solution.
Pricing: Starting at $25/mo, free version available
Average G2 Rating: 4.5 out of 5
Google Analytics is the powerhouse tool every SaaS marketer needs to understand their audience. With its robust tracking and reporting features, you can get to the bottom of user behaviour, traffic sources, and conversion rates.
The AI-driven insights help you optimise your marketing strategies, making data-driven decisions easier than ever. Whether you’re analysing website performance or assessing campaign effectiveness, Google Analytics empowers you to see what’s working and where to improve.
Google Analytics allows us to look at our data across all platforms (web and app) to track our users’ entire journey. This has helped us reduce the time spent on reporting by 50%.
Sara Swaney, Director of Development, 412 Food Rescue
Key Features: Traffic analysis, audience insights, conversion tracking, and reporting.
Best for: Any business looking to enhance its online presence.
Pricing: Free version available
Average G2 Rating: 4.5 out of 5
Intuit Mailchimp is your all-in-one marketing platform that makes it easy to connect with your audience. With powerful email marketing tools, audience segmentation, and AI-driven insights, Mailchimp helps you create personalised campaigns that resonate.
Whether you’re designing stunning newsletters or automating workflows, Mailchimp streamlines your efforts so you can focus on growing your business. Plus, its analytics features let you track performance and optimise strategies in real time.
I love the preview to see the user’s point of view because it is precise. This way I can edit the templates as many times as I want and always observe the result before sending it to the email list or phone numbers. Nowadays it is more than important to generate a good first impression.
Emmanuel Clough, Marketing Director, Tinuiti
Key Features: Email automation, audience segmentation, landing pages, and performance tracking.
Best for: Small businesses and startups.
Pricing: Starting at $13/mo, free version available
Average G2 Rating: 4.3 out of 5
HubSpot Sales is your ultimate companion for boosting productivity and closing deals faster. With its powerful suite of tools, you can streamline your sales processes, manage pipelines, and track engagement effortlessly.
HubSpot’s AI-driven features help you identify leads, automate follow-ups, and personalise outreach, making it easier to nurture relationships. Plus, its integration with HubSpot CRM ensures seamless collaboration across teams.
HubSpot Sales Hub is a powerful tool with adaptable flexibility for any industry!
Kristopher Crosse, Membership Development Coordinator, The Grand Lodge of Masons in Massachusetts
Key Features: Email tracking, meeting scheduling, and pipeline management.
Best for: Sales teams in any industry.
Pricing: Plans start at $15/mo
Average G2 Rating: 4.4 out of 5
Unbounce is the go-to SaaS tool for creating high-converting landing pages without needing to write a single line of code. With its drag-and-drop builder and AI-powered Smart Traffic feature, you can design, launch, and optimise custom landing pages that automatically adapt to each visitor.
Whether you’re driving leads or sales, Unbounce ensures your campaigns deliver results. Ready to boost conversions and scale your marketing efforts? Unbounce gives you the tools to make it happen, fast and effortlessly.
Being able to build state-of-the-art landing pages with proper tracking and branding, without the help of our web developer … that’s been the key to the success of our team. Unbounce lets us move much faster by putting the power back in the hands of the marketers.
Maxim Garant-Rousseau, Product Marketing – Product Owner, Officevibe
Key Features: Drag-and-drop builder, A/B testing, and conversion analytics.
Best for: Marketers focused on optimising landing pages for campaigns.
Pricing: Starting at $74/mo
Average G2 Rating: 4.4 out of 5
Moz is the trusted SEO tool that empowers SaaS marketers to elevate their search rankings and improve online visibility. Whether you’re doing keyword research, tracking your rankings, or auditing your site’s performance, Moz delivers comprehensive data to optimise your SEO strategy.
Its AI-driven features help you discover high-impact keywords, monitor your site’s health, and uncover link-building opportunities, all while providing actionable insights to stay ahead of the competition.
With Moz, it’s not just about tracking rankings—it’s about understanding the entire SEO landscape. Moz’s Page Optimization and Domain Authority tools give you a clear path to enhance your website’s authority and performance. Plus, their SEO academy and easy-to-use interface make it perfect for both beginners and seasoned pros.
We’ve been using MozPro since 2012, and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.
Laura Simis, Director of Marketing, Hum
Key Features: Keyword research, site audits, rank tracking, and link building.
Best for: SEO specialists and digital marketers.
Pricing: Starting at $49/mo, with free 30-day trial
Average G2 Rating: 4.3 out of 5
Ahrefs is an excellent tool for SaaS marketers looking to dominate SEO and content marketing. Whether you’re hunting for keywords, tracking backlinks, or analysing competitors, Ahrefs delivers all the data you need to boost your search rankings.
Its AI-driven insights help you uncover valuable keyword opportunities, optimise your content, and track performance across all your SEO campaigns. With its easy-to-use interface, you can dive deep into site audits, keyword research, and competitor analysis, ensuring you stay ahead of the curve.
But Ahrefs doesn’t just stop at SEO. It’s a comprehensive marketing toolkit that helps you understand what your competitors are doing right—and where you can do better. Looking to grow organic traffic, uncover content gaps, or monitor your backlinks? Ahrefs gives you actionable insights to boost your online presence and drive real results.
We’ve added $80M of annual traffic value in the last two years and it wouldn’t have been possible without Ahrefs. Best of all, our teams love the product.
Bryan Casey, Director, Digital Marketing, IBM
Key Features: Site audit, keyword explorer, content explorer, and rank tracking.
Best for: Businesses focusing on SEO optimization.
Pricing: Starting at $119/mo
Average G2 Rating: 4.5 out of 5
SEMrush is the ultimate all-in-one SaaS tool for marketers looking to dominate SEO, PPC, content marketing, and social media. Whether you’re running keyword research, tracking competitors, or optimising your website’s performance, SEMrush delivers the data and insights you need to stay ahead.
Its AI-powered tools help you uncover keyword opportunities, monitor backlinks, and audit your site, ensuring that your strategy is always on point.
SEMrush also is your go-to for PPC campaigns, social media management, and content optimization. With its powerful analytics, you can track performance across multiple channels and refine your approach in real time. SEMrush also provides competitor analysis, helping you understand what others are doing and how you can do it better.
With the help of SEMrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites.
Shefali Joshi, Marketing Optimization Analyst, Monash University
Key Features: SEO tools, PPC analysis, social media management, and content marketing tools.
Best for: Marketing teams looking for a multi-functional tool.
Pricing: Plans start at $139/mo
Average G2 Rating: 4.5 out of 5
Why juggle multiple tools when you can partner with one agency?Discover the top 21 SaaS marketing agencies that can streamline your efforts.Get the free list |
CoSchedule is your go-to marketing platform for organising, scheduling, and optimising all your marketing efforts in one place. With its AI-powered tools, you can streamline content creation, automate social media posts, and plan campaigns with ease.
CoSchedule’s intelligent calendar and marketing suite keep your team aligned and projects on track, while advanced analytics help you fine-tune your strategy.
Now the time we save on project management is focused on generating ROI and creating better leads.
Nate Casimiro, Marketing Operations Manager, Zillow
Key Features: Content calendar, social media automation, and analytics.
Best for: Content marketers and social media managers.
Pricing: Starting at $19/user/mo, free version available (custom plans on demand)
Average G2 Rating: 4.4 out of 5
GetResponse is the all-in-one marketing platform that supercharges your email campaigns with AI-driven tools. Whether you’re building email newsletters, automating workflows, or creating landing pages, GetResponse has everything you need to engage and convert your audience.
Its AI-powered features help optimise your campaigns, from personalised email sequences to predictive analytics that boost performance. With integrated tools for webinars, ecommerce, and more, GetResponse streamlines your marketing efforts and delivers results.
Regarding revenue contribution, the email marketing channel is like free money for us.
Leon Hoppe, Director of Traffic, Red Hot Marketing
Key Features: Email marketing, landing pages, automation, and webinar hosting.
Best for: E-commerce businesses and marketers.
Pricing: Starting at €13.1/mo
Average G2 Rating: 4.4 out of 5
Hootsuite is the ultimate social media management tool that makes it easy to connect, engage, and grow your online presence. With its AI-driven features, you can schedule posts, monitor conversations, and analyse performance across all your social channels from one convenient dashboard.
Hootsuite’s insights help you identify trends and optimise your strategy, ensuring your content resonates with your audience. Hootsuite empowers you to take control of your brand’s narrative effortlessly.
We use Hootsuite to schedule and post on our social media channels for our association. Having the ability to schedule posts in the future is a life saver for our small-staffed organisation.
Lauren Manson, Senior Executive Director, OHIMA
Key Features: Scheduling, social listening, reporting, and team collaboration.
Best for: Businesses managing multiple social media channels.
Pricing: Starting at $99/mo (custom plans on demand)
Average G2 Rating: 4.2 out of 5
SurveyMonkey is the go-to platform for gathering insights and feedback to drive your SaaS marketing strategy. With its user-friendly interface and AI-powered analytics, you can create customised surveys and polls in minutes.
Whether you’re seeking customer feedback, conducting market research, or measuring employee satisfaction, SurveyMonkey simplifies the process of collecting and analysing data. Its advanced reporting features help you uncover trends and make data-driven decisions.
With a multimillion dollar campaign at stake, I needed to know our research was in the hands of experts.
Brian Sherry, Creative Operations Lead, ClickUp
Key Features: Survey design, analysis tools, and reporting.
Best for: Businesses needing to collect customer feedback.
Pricing: Starting at $30/mo, free version available
Average G2 Rating: 4.4 out of 5
Google Ads Keyword Planner is your essential tool for unlocking the secrets of effective keyword research. Designed to help marketers find the right keywords for their campaigns, this AI-driven tool provides insights into search volume, competition, and cost-per-click estimates.
With Keyword Planner, you can discover new keyword ideas and build targeted ad campaigns that resonate with your audience. Whether you’re launching a new product or optimising existing ads, Google Ads Keyword Planner is key to driving traffic and maximising ROI.
The right search engine marketing platform. I like the ease of integration with other Google assets. I use this platform multiple times in a week and creating a campaign is easy. The keyword planner is a feature that helps to know what your competitors are edging on.
Olutade Babatunde, eCommerce & Digital Marketing Specialist, Party Zone LLC
Key Features: Keyword research, search volume data, and ad group suggestions.
Best for: Advertisers and SEO professionals.
Pricing: Available upon request
Average G2 Rating: 4.3 out of 5
Choosing the right AI marketing tool won’t become overwhelming if you’re prepared. The key considerations you need to choose aptly are:
Ksenija Rohrkamp, Head of Marketing at Buynomics tells us “Our decision-making hierarchy starts with functionality, followed by usability, and only then do we consider price.” She goes on to explain:
The most critical factor is whether the tool solves a real pain point for our team. With so many options on the market, we don’t have the bandwidth to evaluate everything. My decision-making process focuses on three things: first, it must effectively address our problem; second, it needs to be easy to use without consuming too much of our team’s time; and third, it should offer a fair price point. That said, I’d be open to a premium price if the tool significantly outperforms others on a solution that matters to us.
Ksenija Rohrkamp, Head of Marketing at Buynomics
It can be overwhelming to choose the right tools, and we at Skale understand that a bit too well. That’s exactly why we decided to research and compile this curated list of the top 21 SaaS marketing AI tools for your business. To help you decide! To give you the ground to build your research foundations, to guide you where and how to start, and hopefully, where to finish.
Onboard AI as part of your marketing team. Not the omnipotent leader of your globally scattered team, but as a tool, a handy (albeit necessary) aspect to the success of your fantastic marketing campaigns.
Let AI gather the data, sort and store it, and why not let it guide you to make winning strategic moves in your marketing campaigns. You can drive growth for your SaaS easily by employing a few simple tools like the ones in this list.
Looking for a comprehensive solution?
Skale offers advanced SEO services that surpass any tool on this list.
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