Italo Viale

Co-founder at Skale

Currently

Co-Founder & Co-CEO at Skale. We help B2B SaaS companies build SEO-led revenue engines that drive measurable pipeline and MRR – focusing on business outcomes, not traffic for traffic’s sake. Currently scaling our team and impact across Europe and Latin America, while evolving our approach for the AI-native buyer era.

Resides In

A Coruña, Spain

Expertise

Italo Viale brings over seven years of deep experience in SEO, with a strong focus on performance marketing for B2B SaaS. His career began in Latin America’s automotive sector before pivoting to digital growth, where he scaled BigSEO - one of Spain’s leading SEO agencies - to 7‑figure ARR. This journey laid the groundwork for his co‑founding of Skale.

At Skale, Italo helps SaaS companies turn SEO into a predictable, revenue-generating channel. He has worked closely with teams at Pitch, Userzoom, Lightspeed, Holded, Travelperk, and HubSpot, aligning content, technical SEO, and analytics with core business goals like pipeline and MRR.

His work is grounded in building systems that scale—combining content operations, demand generation, and cross-functional strategy to drive long-term growth.

Outside of client work, Italo teaches B2B Sales & Marketing at Nuclio Digital School, and speaks at industry events including Demand Conf, where he explores the evolving role of SEO in the era of LLMs and AI-first buyer journeys. He also appears in "The Big Story" podcast:

He continues to mentor emerging SaaS founders and growth leaders, with a focus on sustainable SEO strategy, team development, and operational scalability.

Education

  • MSc in International Business, First‑class equivalent (Master’s), Universitat Autònoma de Barcelona

  • Bachelor’s in Business Administration (BBA), Universidad de Palermo

Latest from: Italo Viale

The Best Demand Generation Team Structure to Nurture Leads

So you know you need a demand generation team, now what? Read on for the people you’ll need, their skillsets, and what you should be paying them.

How to Craft a Winning Demand Generation Plan

Your eight-step guide to crafting a demand generation plan that helps your SaaS take flight.

The Best Demand Generation Channels For Your Strategy

Discover the top 7 demand generation channels and how they can help rocket success for your SaaS.

11 Demand Generation Ideas to Fill your Funnels 

Demand Generation ideas worth trying for rapid SaaS growth in 2025 and beyond.

8 Demand Generation Best Practices

You heard it here first: here are the top demand generation best practices the experts are using right now.

7 Glasgow SEO Agencies to Grow Your Business in 2025

How often do you go beyond the top 5 search engine results for information? Only about 3.73% of the time. The first five results on Google receive a whopping 67.6% of all the clicks.  So, if your pages aren’t sitting in the top 5 positions it’s unlikely that you’re ever going to reach your local […]

Top 9 SEO Content Writing Services For Rank-Worthy Content

With Google’s algorithm’s constant favor for original content, companies large and small are scrambling to compete for the coveted number one spot on the search engine results page (SERP). For your content to rank, Google requires it to check all the EEAT criteria – which can be difficult to achieve if you’re running a small […]

11 Top Fintech SEO Agencies for 2025 Success

Today’s technology landscape is booming, which makes hiring a fintech SEO agency more than a benefit—it is a prerequisite for building out your customer acquisition strategy.  Unless you are equipped with an in-house team boasting a wide knowledge of SEO including impeccable SEO content creation skills and a talent for profitable growth marketing strategies, your […]

14 UK SEO agencies that deliver more than just rankings

SEO can offer an ROI of up to 12.2x*, making it a sustainable, reliable marketing channel that pays for itself, time and time again. But we know that there’s more to SEO than traffic, clicks and impressions.  It’s all about the numbers that really matter. Conversion- and revenue-focused metrics indicate whether your strategy is moving […]