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Co-Founder & Co-CEO at Skale. We help B2B SaaS companies build SEO-led revenue engines that drive measurable pipeline and MRR – focusing on business outcomes, not traffic for traffic’s sake. Currently scaling our team and impact across Europe and Latin America, while evolving our approach for the AI-native buyer era.
A Coruña, Spain
Italo Viale brings over seven years of deep experience in SEO, with a strong focus on performance marketing for B2B SaaS. His career began in Latin America’s automotive sector before pivoting to digital growth, where he scaled BigSEO - one of Spain’s leading SEO agencies - to 7‑figure ARR. This journey laid the groundwork for his co‑founding of Skale.
At Skale, Italo helps SaaS companies turn SEO into a predictable, revenue-generating channel. He has worked closely with teams at Pitch, Userzoom, Lightspeed, Holded, Travelperk, and HubSpot, aligning content, technical SEO, and analytics with core business goals like pipeline and MRR.
His work is grounded in building systems that scale—combining content operations, demand generation, and cross-functional strategy to drive long-term growth.
Outside of client work, Italo teaches B2B Sales & Marketing at Nuclio Digital School, and speaks at industry events including Demand Conf, where he explores the evolving role of SEO in the era of LLMs and AI-first buyer journeys. He also appears in "The Big Story" podcast:
He continues to mentor emerging SaaS founders and growth leaders, with a focus on sustainable SEO strategy, team development, and operational scalability.
MSc in International Business, First‑class equivalent (Master’s), Universitat Autònoma de Barcelona
Bachelor’s in Business Administration (BBA), Universidad de Palermo
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