B2B CONTENT MARKETING

15 Best B2B Content Marketing Agencies in the UK that Generate Revenue

These experienced B2B content marketing agencies in the UK have a reputation for generating revenue, creating a solid content strategy, and so much more.
15 Best B2B Content Marketing Agencies in the UK that Generate Revenue
Cristina Rojas Colloridi
by Cristina Rojas Colloridi

Content is king, but it’s not easy. That’s why finding the right B2B content marketing agency for your business is a must in the digital marketing era we’re living in.

Working with a content marketing agency means you can leave your content marketing in the hands of experts. With only an estimated 14.8% of SMBS having an adequate amount of employees in their in-house team an agency will mean no more lengthy–and expensive–hiring processes to find the manpower you need. A content marketing agency can do the heavy lifting for you and help you achieve more from each dollar spent on marketing. It’s estimated that hiring an in-house marketing team averages at more than $400,000 per year, while an agency costs on average around $20,000 to $200,000 per year in the US.  

What’s more, you’ll gain the trust of your target audience, increase the visibility of your brand, produce high-quality thought leadership content, deliver content that converts, and above all, propel your business forward even in trying times like these.

But where do you find them and how can you tell they’re the best B2B marketing agency for you? Well, there are definitely some key criteria to look out for:

  • Pricing: whether you’re a big corporation or a small start-up, pricing will always matter. Finding an agency that will get you the best results with your marketing budget is key.
  • Expertise: not only is it important to look at their previous work–and results–with clients, but you need to also find an agency that has experience in your industry and niche.
  • Communication: creativity can flow where good communication is provided. As with any creative process, it’s important that both parties are on the same page regarding goals, expectations, and timelines.
  • Flexibility: in the fast-paced digital marketing world, it’s important to consider adaptability and flexibility. Check with their case studies and previous clients how flexible they are in their way of working and when coming up with strategies.
  • Reliability: although content creation won’t save any lives, it’s important to know that you can count on the agency.
  • Services: content marketing agencies come in all flavors, so it’s important to see that the services they provide are what you need. For example, link building and keyword research are important to have, but nowadays one key solution that a good B2B content marketing agency must offer is a holistic SEO service.

With this long list of things to look out for, finding a B2B content marketing agency might feel like a daunting task. Fear not: we’ve listed the 15 top B2B content marketing agencies in the UK to turn your search into a walk in the park.

Bonus Read: Check out these B2B Content Marketing Metrics.

B2B Content Marketing AgencyKey ServicesSpecialtyLocationFounded
Skalecomplete B2B SEO content management, SaaS SEO growth strategies, keyword research and content modeling, technical SEO audits, B2B link building, and on-page SEOSaaS, Tech, FinTechLondon but offering remote services2020
Velocity Partnerscontent marketing, branding, and strategy, web design and development, content performanceTech IndustrySurrey2000
King Contentcontent strategy, creation, and amplification, as well as social media and influencer marketingVarious industriesLondon2012
Definition AgencyPR agency, SEO services, social media marketing, content marketing, brand strategyTech, Finance, and Healthcare IndustriesLondon2002
Tomorrow Peoplecontent strategy, creation, and distribution, marketing automation, lead nurturing servicesTech, Finance, and Healthcare IndustriesBirmingham2011
Contentivecontent creation and distribution, as well as lead generation and audience developmentVarious industriesLondon2012
Braftoncontent strategy, creation, and distribution, as well as social media and SEO servicesTech, Finance, Manufacturing, and Healthcare IndustriesLondon2008
Transmissioncontent strategy, branding, customer experience, marketing automation, analytics services, ABM marketing, and virtual eventsTech, Financial Services, and Professional Services IndustriesLondon2015
Earnestcontent strategy, marketing services, account-based marketing, lead generation services, branding, demand generation, web design, UX, and CX servicesVarious IndustriesLondon2009
StickyeyesSEO and PPC services, content strategy, social media marketingFinance, Retail, and Travel IndustriesLeeds1998
Bright Contentcontent creation, SEO services, social media marketing services, training servicesTech IndustriesLondon2015
TBT Marketingcontent creation and distribution, branding and design, web development, video production, event management, social media managementTech IndustriesSomerset2017
Digital Litmusstrategy, marketing tech, content marketing, campaigns, growth-driven design, sales enablement, HubSpot servicesTech IndustriesLondon2016
Sharp Aheadcontent marketing, marketing automation, paid media strategy, SEO services, web design, and developmentTech and other industriesReading2014
Tigagraphic design, content marketing services, customer research, customer engagement, marketing strategy, web, and mobile applications developmentAudiovisual, Tech, Construction, and Engineering IndustriesKent1991
Before choosing an agency, consider the following questions:
  • Does the agency have proven experience and expertise in your specific industry or working with similar businesses?
  • Can they create targeted content that resonates with your audience and addresses their pain points throughout the customer journey?
  • Do they take a data-driven approach, continuously analyzing and optimizing content performance based on the latest data and developments?
  • Are they willing to adapt and make necessary adjustments based on your feedback and changing business goals?

Bonus read: What is the B2B Content Marketing Funnel?

15 Best B2B content marketing agencies based in the UK

1. Skale

Skale skale.so Homepage

Skale is not your average B2B content marketing agency. We prioritize driving business KPIs to increase SQLs over simply achieving high rankings and traffic–or other vanity metrics. 

Skale’s in-house SaaS and B2B experience sets us apart from other agencies, as we believe that experience is the best guarantee of success. We work with clients to build a content marketing strategy that meets their specific needs and provides in-depth monthly reports. which are much more valuable than a one-dimensional link spreadsheet.

Transparency is key in our approach. Having worked with high-profile B2B companies like HubSpot, Attest, and Rezi, and with great successes like increasing Rezi’s revenue by 176% in four months and scaling Maze’s signups by 283% in 6 months, we know we can achieve the same for you.

Skale is designed to drive revenue for B2B SaaS businesses, no matter how complex the product. With a strong client roster and a remote setup, Skale is an excellent choice for businesses looking to scale their B2B content channel, decrease CAC and boost MRR.

Key Services: 

Location: based in London but offering worldwide reach

Pricing: From $4,000

Founded: 2020

Best suited for: small and medium-sized companies

Clients: Appcues, HubSpot, Attest, Flodesk, and many more

Contact: Book a call with us here

“What I really appreciate about how Skale operates is that they truly feel like an extension of our team. They’re always available on Slack or ready to join meetings and troubleshoot, even outside of our allotted times or the initial scope of work. We’ve been going through a lot of change, with shifting timelines and priorities internally, so this flexibility has been a critical factor in our ability to move quickly.”

Lara White, Senior Director of Digital Marketing at UserTesting

Get more revenue from great content

Skale acts as an extension of your marketing team to understand goals & get best results

Book a call

2. Velocity Partners

Velocity Partners Homepage

Velocity Partners is a marketing agency based in Surrey that understands that content is the most important factor when it comes to brand visibility. They focus on creating a content marketing strategy that will achieve results for their clients in the tech industry. With a 20+ year proven track record helping companies like Amazon with their content marketing campaigns, you know you’ll be in good hands with Velocity Partners.

Key Services: content marketing, branding, and strategy, web design and development, content performance

Location: Surrey

Pricing: Available on request

Founded: 2000

Best suited for: small and medium-sized companies

Clients: HubSpot, Sprint Business, AWS, Citrix Systems, and many more

3. King Content

King Content Agency Homepage

King Content Agency is a digital marketing firm that specializes in content marketing, with a strong belief that great content leads to great returns. Their team is dedicated to producing high-quality content that helps their clients achieve their business goals. They offer a range of services to help businesses optimize their digital presence, including website optimization for search engines and social media marketing strategy development and implementation.

They work with a wide range of clients across various industries, helping them to create compelling content that engages and informs their target audience.

Key Services: content strategy, creation, and amplification, as well as social media and influencer marketing

Location: London

Pricing: Available on request

Best suited for: businesses of all sizes, from small startups to large corporations

Founded: 2012

Clients: PwC, Oracle, American Express, and many more

4. Definition Agency

Definition Agency Homepage

Definition Agency is a B2B growth marketing agency headquartered in London that specializes in content creation services, media relations, social media, and video production. It is a multi-award-winning agency that combines SEO, content, PR and media relations, and social media to deliver highly effective growth and content strategies for clients. They have experience with big brands in the technology, finance, and healthcare industries.

Key Services: PR agency, SEO services, social media marketing, content marketing, brand strategy

Location: London

Pricing: Available on request

Best suited for: mid-sized and large companies

Founded: 2002

Clients: GP+ Global, Nexus, checkout.com, and many more

5. Tomorrow People

Tomorrow People Homepage

Tomorrow People is an award-winning B2B content marketing agency located in Birmingham. They’ve helped brands communicate their purpose and value in the tech, finance, and healthcare industries. From leads to sales, they help worldwide organizations monetize their audience. Their team is fully equipped and consists of experts in content, digital marketing, customer experience, and creative–so you can lean back and see your market developing fast and effectively.

Key Services: content strategy, creation, distribution, marketing automation, lead nurturing services

Location: Birmingham

Pricing: Available on request

Best suited for: mid-sized companies

Founded: 2011

Clients: TeamViewer, Oracle, TechData, and many more

6. Contentive

Contentive Homepage

Contentive is a London-based technology-led B2B media and event agency. Their proprietary technology stack combines marketing automation and a customer data platform to deliver content strategy, lead generation, and audience development for their clients. Their team includes experts in media, technology, events, journalism, SEO, and digital marketing. Contentive helps businesses build their brand, attract new customers, and drive growth through effective content marketing strategies and B2B events.

Key Services: content creation and distribution, as well as lead generation and audience development

Location: London

Pricing: Available on request

Best suited for: mid to large-sized companies

Founded: 2012

Clients: unavailable

7. Brafton

Brafton Homepage

Brafton is a B2B content marketing agency that offers a wide range of services including content strategy, social media, and SEO. They have a team of skilled content creators and marketing strategists who can help businesses attract and engage their target audience with high-quality content. With over a decade of experience, Brafton has worked with clients from various industries including healthcare, finance, technology, and manufacturing, among others.

Key Services: content strategy, creation, and distribution, as well as social media and SEO services

Location: London

Pricing: From ÂŁ1,500 monthly SEO retainer

Best suited for: medium to large-sized companies

Founded: 2008

Clients: Stanford University, AppDirect, Dynaway, Phone Ninjas, and many more

8. Transmission

Transmission Homepage

London-based Transmission is the largest global independent B2B marketing agency. They specialize in helping clients in the tech, financial services, and professional services industries. They offer strategic, creative and content, activation, and marketing technology services. And with more than 300+ global clients, it’s clear to say they’ve had plenty of experience. After having workers with well-known brands such as Dell Technologies, Fujitsu, and Capita, you know you’ll be in good hands. Transmission focuses on bringing data-driven strategy and results to its clients.

Key Services: content strategy, branding, customer experience, marketing automation, analytics services, ABM marketing, and virtual events

Location: London

Pricing: Available on request

Best suited for: medium to large-sized companies

Founded: 2015

Clients: Dell Technologies, HP, Aruba, and many more

9. Earnest

Earnest Homepage

Earnest is an award-winning full-service B2B marketing agency. They’re fully committed to delivering measurable results for their clients and take a data-driven approach to their work. Earnest has worked with a wide range of industries and has a particular focus on helping challenger brands succeed in competitive markets. Their reliability has been proven time and again with multiple awards, like the 2020 B2B Elevation Awards for Best Use of Creative and Best Use of Thought Leadership.

Key Services: content strategy, marketing services, account-based marketing, lead generation services, branding, demand generation, web design, UX, and CX services

Location: London and New York

Pricing: Available on request

Best suited for: mid to large-sized companies

Founded: 2009

Clients: Canon, Samsung, Oracle, Google, and many more

10. Stickyeyes

Stickyeyes Homepage

Stickyeyes is an award-winning full-service digital marketing agency that helps brands thrive in the online space. With a team of passionate and creative experts and offices across the UK, they deliver tailored solutions that drive growth and build lasting relationships with customers. From SEO and content marketing to paid search and social media, Stickyeyes provides a wide range of marketing services that are designed to meet the unique needs of each client. They have a proven track record of success, working with top brands across various industries, including finance, retail, and travel.

Key Services: SEO and PPC services, content strategy, social media marketing

Location: Leeds

Pricing: Available on request

Best suited for: medium and large companies

Founded: 1998

Clients: Adobe, Groupon, Lloyds Bank, LG, and many more

11. Bright Content

Bright Content Homepage

Just by looking at their slogan, “content that connects, social that sells“, you know that content and social media marketing are at the center of this agency. Besides being knowledgeable in helping tech companies blossom online, Bright Content also offers a service that not many agencies offer: they train your team. From marketing teams to the wider business, they want to help your team find their voice on social media platforms, blogs, and in-house channels. Because they know that what makes a business successful is people. If they shine, the company can shine.

Key Services: content creation, SEO services, social media marketing services, training services

Location: London

Pricing: Available on request

Best suited for: mid to large-sized companies

Founded: 2015

Clients: Google, Spotify, Dell, Microsoft, and many more

12. TBT Marketing

TBT Marketing Homepage

TBT Marketing is a B2B digital marketing agency based in Somerset. What sets it apart is their commitment to transparency and open communication with clients. They strive to provide clear and concise reports, regular updates, and insights into the performance of their campaigns. Their goal is to help clients succeed and achieve their business objectives by providing top-notch marketing services and exceptional customer service, as well as a ‘Future Focused’ approach for ambitious B2B brands pioneering technology and change.

Key Services: content creation and distribution, branding and design, web development, video production, event management, social media management

Location: Somerset

Pricing: Available on request

Best suited for: Small and medium-sized companies

Founded: 2017

Clients: unavailable

13. Digital Litmus

Digital Litmus Homepage

Digital Litmus is one of the UK’s leading B2B marketing agencies–but they call themselves a demand generation agency and focus on bridging the gap between marketing, sales, and customer success. They’re driven by results, and share their ROIs for each project–making sure their clients see the benefit of working with them. They are also a Platinum HubSpot Partner which means they are highly specialized in inbound marketing and sales methodologies.

Key Services: strategy, marketing tech, content marketing, campaigns, growth-driven design, sales enablement, HubSpot services

Location: London

Pricing: Flexible, available on request

Best suited for: Small and medium-sized businesses

Founded: 2016

Clients: Lightful, Digital Knights, Spektrix, and many more

14. Sharp Ahead

Sharp Ahead Homepage

Sharp Ahead is a full-service digital marketing agency based in Leeds, Oxford, and Reading. With clients all over the world, they produce top-quality content in English, but also in many other languages. When working with Sharp Ahead you’ll get the knowledge and experience not only from a full team of digital marketing experts but also from directors, John Woods and Jennifer Esty, who are industry veterans of 20+ years. This fully equipped team brings the latest tactics in B2C marketing to B2B businesses around the globe. They’re also a Google Partner agency, so you know their SEO will be amazing. 

Key Services: content marketing, marketing automation, paid media strategy, SEO services, web design, and development

Location: Reading

Pricing: Available on request

Best suited for: Small and medium-sized businesses

Founded: 2014

Clients: Bowen Craggs & Co, CLEAN, FT Technologies, Oxford Innovation, and many more

15. Tiga

Tiga is a creative B2B marketing agency based in Kent that specializes in producing quality content to engage its clients’ target audience. With 25 years of experience, they have worked with both large, high-profile corporations and SMEs, in Kent and the South East of England. Tiga offers content campaigns for different industries, including audiovisual, tech, construction, and engineering. They have been praised for their responsive and dedicated team, high technical knowledge, and ability.

Key Services: graphic design, content marketing services, customer research, customer engagement, marketing strategy, web, and mobile applications development

Location: Kent

Pricing: Available on request

Best suited for: all-sized companies

Founded: 1991

Clients: Mitsubishi Electric, Sony, Balfour Beatty, and many more

Where do brands go wrong when choosing a B2B content marketing firm?

With so many options to pick from, it’s hard to know how to choose a B2B content marketing firm. Where most B2B companies go wrong is that they’ll choose an agency based solely on the reputation of their name, without knowing if it is the best suited for them. With the B2B space growing by the minute, it’s important to know that not all content strategies and agencies will be suited to your unique and highly specialized needs.

Bonus Read: Check out these B2B Content Marketing Tools to boost SQLs.

How to choose the right UK content marketing service for you

One of the best ways companies can ensure they’re choosing the right UK content marketing agency for their needs is by looking at what previous clients have to say about working with them, and by checking their case studies to know if they can deliver the results you’ve been looking for.

Not only should you visit their website and LinkedIn pages, but you should also check platforms like Capterra and G2 to see what people have to say about them. After all, a pretty website can be made by almost anyone, but good reviews and proof of delivering results are a lot harder.

Most importantly, have a conversation with their sales team. In these first calls with the agency, you’ll get a glimpse at their working philosophy, and how good their communication is. If you feel the vibe and pricing are right, and have checked reviews and case studies, you’re guaranteed to make a great choice.

When deciding which agency you should go for, you need to ensure you know:

  • Their previous experience in content marketing campaigns in your related field and niche
  • What previous clients say about them when it comes to their flexibility and communication
  • Ensure they are able to accurately measure and report the SEO ROI of your projects
  • Understand how they do market research and create buyer personas—do they really get your target audience’s pain points?
  • Have a clear view of the services they offer and see if they match your specific needs
  • Understand their pricing and ensure they have flexible pricing options that will fit your marketing budget

The benefits of using a B2B content marketing company

Do you need a B2B content marketing company or should you just hire your own in-house team? Well, it depends on your budget but also on your needs. Here are the reasons why working with an agency will be more beneficial than hiring a full in-house team:

Benefits from an expert content marketing team

When you work with a B2B content marketing agency you get all the knowledge, expertise, and history that a full team at an agency will have. With a long list of case studies and satisfied clients, agencies can demonstrate expertise in many different areas. Trying to replicate this with an in-house team would mean a lengthy–and expensive–hiring and training process.

Help your internal marketing team focus on what they do best

Working with a content marketing team saves your team time they’d otherwise spend on content ideation, creation, and publishing. Let your marketing team focus on the results and let our team focus on the strategy and execution. There’s no need for your budget to be spread so thinly on what your team can do, let them get the help they need to deliver the results you’ve been looking for. 

Make the most out of every marketing dollar

Hiring and training new talent as well as creating, distributing, and marketing content is not the most effective way of using your marketing budget. Having an agency that has the manpower, tech, and experience necessary to give you real ROI is a must, especially in times like these where every dollar counts.

Maximize growth and adaptability

Working with a B2B content marketing agency will help you save money, but also grow your business in the right direction. With the experience they have in various industries and through many years, they’ll be able to adapt faster to any changes that need to be done–at least much faster than your in-house team could ever be.

Expert-driven content equals revenue growth

We focus on content that generates pipeline for your business- not just rank and clicks

Book an intro call

Choose the UK content marketing agency that fits your brand

Ready to start producing high-quality content and seeing an increase in your SQLs, marketing ROI, and overall bottom line? With Skale’s highly experienced in-house team you’ll be able to scale your business and make the most out of your B2B content channel, saving you both money and time. Whether you’re in the UK or in a more far-flung destination, we’re ready to take your content marketing strategy up a notch. All you have to do is sit back and wait for the results. 

Bonus Read: Check out these SaaS Content Marketing Agencies

UK B2B content marketing services FAQs

1. What is a B2B content marketing agency?

A B2B content marketing agency is a company that specializes in creating a B2B content strategy for you, saving you time and the need to hire a whole in-house content team. Their services range between content planning, creation, and distribution, to ABM marketing, social media management, SEO services, and more.

2. Who are the top B2B content marketing agencies in the UK?

These are the top 15 B2B content marketing agencies in the UK:
1. Skale
2. Velocity Partners
3. King Content
4. Definition Agency
5. Tomorrow People
6. Contentive
7. Brafton
8. Transmission
9. Earnest
10. Stickyeyes
11. Bright Content
12. TBT Marketing
13. Digital Litmus
14. Sharp Ahead
15. Tiga

3. Who is the #1 content marketing agency in the UK?

Skale is the #1 B2B content marketing agency thanks to our wealth of experience in B2B SEO, B2B content, and B2B strategy planning. Our motto is transparency and we are ready to prove that your investment in us is more than worth it.

4. What should you look for in a B2B content marketing firm?

When looking for a B2B content marketing firm these are the most important things to look out for:

– Pricing
– Expertise
– Communication
– Flexibility
– Reliability
– Services

Last but not least, it’s important that the B2B content marketing agency you hire has plenty of knowledge and experience with SEO management – like we do at Skale. Because without SEO no content strategy would survive.

5. What value will Skale bring to my business?

With Skale you get a team full of experts in SEO, content, and marketing ready to help you accomplish your goals. Not only will you see more traffic, but your bottom line will feel the difference, you’ll get ROI reports, and your brand will be stronger than ever. Ready to start? Let’s chat! 

Learn more about

B2B CONTENT MARKETING

Let's talk

Are you looking to hyper scale
and validate your B2B Content Marketing channel?

BOOK A CALL