11 B2B Content Marketing Tools to Boost SQLs in 2024

If you’ve ever found yourself grappling with the frustrations of limited SEO know-how, struggling to find efficient marketing channels, or simply juggling time constraints that hold you back from giving your strategy the attention it deserves, fear not! Because we’ve got the perfect solution to skyrocket your campaigns to new heights.

Say hello to these handpicked 11 best content marketing tools, carefully curated to unleash your marketing team’s full potential. With their unique powers of valuable insights, streamlined workflows, and data-driven strategies, they’ll help you get more Sales Qualified Leads (SQLs)–and increase your revenue. Whether you’re a seasoned marketer or a bright-eyed newcomer, these tools hold the key to optimizing your efforts and delivering jaw-dropping results.

B2B Content Marketing Tool	Key features	Best for	Pricing
Clearscope	AI-powered content analysis and keyword suggestions Competitor content insights Real-time content optimization recommendations	Medium and large size businesses	Starting at $350/month
ContentKing	Real-time website auditing and SEO monitoring Keyword tracking and content performance analysis Website change tracking and version history	Businesses of all sizes	Starting at $39/month
Canva	Drag-and-drop design editor with a vast library of templates Customizable graphics and illustrations Collaborative team features	Businesses of all sizes	Starting at $14.99/month
Ahrefs	Extensive backlink analysis and competitor research Keyword explorer for SEO-optimized content planning Rank tracking and site audit tools	Businesses of all sizes	Starting at $20/month
SEMRush	In-depth keyword research and competitor analysis Social media scheduling and monitoring On-page and off-page SEO analysis	Medium and large size businesses	Starting at $129.95/month
SurferSEO	On-page SEO analysis and optimization recommendations Content editor for real-time optimizationSERP analysis and competitor comparison	Businesses of all sizes	Starting at $69/month
HubSpot	Content management and marketing automation Lead capture and nurturing toolsRobust analytics and reporting	Businesses of all sizes	Free tools with more options starting at $18/month
ContentStudio	Content discovery and curation from various sources Social media post scheduling and automation Performance analytics and reporting	Businesses of all sizes	Starting at $25/month
Moz	Keyword research and rank tracking Link building and domain analysis On-page optimization and site health checks	Medium and large size businesses	Free with premium plans starting at $99/month
Grammarly	Grammar and spelling checks Style and tone suggestionsPlagiarism detection	Businesses of all sizes	Free with premium plans starting at $12.50/user/month
SparkToro	Comprehensive audience research and insights Social media audience profiling Metric-based audience behavior analysis	Medium and large size businesses	Free with premium plans starting at $112/month

1. Clearscope

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Clearscope is an indispensable content and search engine optimization tool designed to enhance your content marketing campaigns. By leveraging AI-driven insights, Clearscope empowers you to create highly relevant, SEO-friendly content that resonates with your target audience. This powerful platform analyzes top-performing content on search engines for your desired keywords, allowing you to identify gaps and opportunities to improve your content’s visibility.

“Clearscope is the game-changer for SEO content optimization. The user-friendly text editor and AI-powered content reports provide real-time recommendations and valuable search insights. The content grading scale and writer-friendly insights boost content quality. A must-have for driving search traffic.”

–Babita C., G2 review

Key features: 

• AI-powered content analysis and keyword suggestions
• Competitor content insights
• Real-time content optimization recommendations

Pricing: Starting at $350/month

Average G2 rating: 4.9/5

2. Content King

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ContentKing is a cutting-edge SEO and website monitoring tool that keeps a vigilant eye on your website’s performance and search engine rankings. By providing real-time alerts and actionable insights, ContentKing ensures that you can promptly address any SEO issues that might arise, thus improving your content marketing efforts and maintaining peak website performance.

“ContentKing isn’t a traditional content marketing tool but it’s a complete lifesaver for catching issues on your website before they become catastrophes. It crawls your site and looks for on-page SEO problems and proactively sends them to you over email or Slack so you can fix them asap.

Creating content is only 50% of the work, the other 50% is maintaining and updating the content to make sure it continues to rank well.”

–Nick Lafferty, ex-growth and content marketer at Loom

Key features: 

• Real-time website auditing and SEO monitoring
• Keyword tracking and content performance analysis
• Website change tracking and version history

Pricing: Starting at $39/month

Average G2 rating: 4.8/5

3. Canva

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Canva is a versatile graphic design platform tailored for content marketers who seek to create stunning visual content without the need for extensive design skills. With its user-friendly interface and an extensive library of templates and assets, Canva enables you to craft captivating social media posts, graphics, infographics, blog post images, and much more, thus elevating your content marketing efforts to new heights.

“The content marketing tool that I use most regularly is Canva. I use to make images, graphics, icons, social media posts, posters, and even invoices and proposals. Images do wonders for content marketing and Canva has really made it super easy to put the design from your mind to paper. When there is a need for high-level design, I can quickly draw a rough version and give it to a professional designer.”

–Faizan Fahim, content marketer at InfraCloud

Key features:

• Drag-and-drop design editor with a vast library of templates
• Customizable graphics and illustrations
• Collaborative team features

Pricing: Starting at $14.99/month

Average G2 rating: 4.7/5

4. Ahrefs

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Ahrefs is an all-in-one SEO toolkit designed to boost your content marketing strategy through comprehensive keyword research, backlink analysis, and competitor insights. With Ahrefs, you can uncover valuable keywords and track their rankings, analyze your competitor’s strategies, and identify link-building opportunities, resulting in a robust and data-driven content marketing approach.

“Ahrefs is a B2B content marketing tool I use the most mainly because of its ability to help me understand my competition. There’s nothing more important than knowing who your competitors are and how your content stacks up against theirs.

I’ve found that Ahrefs is the most effective tool for this because it allows me to see where I am ranking for my keywords and how my competitors are ranking for theirs. It also helps me to identify which websites are linking to my competitors and which ones are linking to me. This allows me to understand where my competitors are getting the most traction, and where I can improve my own content to catch up.”

–Matthew Ramirez, entrepreneur, Forbes 30 Under 30

Key features: 

• Extensive backlink analysis and competitor research
• Keyword explorer for SEO-optimized content planning
• Rank tracking and site audit tools

Pricing: Starting at $20/month

Average G2 rating: 4.6/5

5. SEMRush

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SEMRush is a powerful digital marketing toolkit that empowers content marketers with valuable insights and tools to enhance their campaigns. From detailed keyword analysis and content optimization recommendations to social media management and competitor research, SEMRush equips you with everything you need to drive targeted traffic to your content and maximize its impact.

“Features related to Content Marketing are top-notch. IMO topic research based on a seed keyword and SEO content template are the best features Semrush provides. It has immensely helped us design our content calendar and helped writers with content generation.”

–Jainam D., G2 review

Key features:

• In-depth keyword research and competitor analysis
• Social media scheduling and monitoring
• On-page and off-page SEO analysis

Pricing: Starting at $129.95/month

Average G2 rating: 4.5/5

6. SurferSEO

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SurferSEO is a content optimization tool that uses data-driven analysis to help you create content that aligns perfectly with search engine algorithms. By examining top-ranking landing pages, and providing detailed guidelines, SurferSEO assists content marketers in crafting highly relevant and search-optimized content that boosts organic traffic and engagement.

“SurferSEO is a great tool for building out SEO-driven work. With a bit of human manipulation, you can make the strict SEO measures it lays out work for a human audience.”

–Jessica McKeil, strategist, content manager & writer at Sea to Sky Content

Key features:

• On-page SEO analysis and optimization recommendations
• Content editor for real-time optimization
• SERP analysis and competitor comparison

Pricing: Starting at $69/month

Average G2 rating: 4.8/5

7. HubSpot

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HubSpot is a powerful all-in-one inbound marketing and sales platform that empowers content marketers with tools to attract, engage, and delight their audience. From content creation services and distribution to lead generation and other analytics tools, HubSpot centralizes your marketing efforts and allows you to create personalized and data-driven campaigns that yield significant results.

“HubSpot’s software and services provide an array of tools that help me optimize and measure the success of my content marketing efforts. From keyword research to email campaigns to social media promotion, HubSpot helps me develop a comprehensive B2B content strategy tailored for each customer segment.”

–José Moya, Outreach Manager at Capicua Full Stack Creative Hub 

Key Features:

• Content management and marketing automation
• Lead capture and nurturing tools
• Robust analytics and reporting

Pricing: Free tools with more options starting at $18/month

Average G2 rating: 4.4/5

8. ContentStudio

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ContentStudio is a versatile social media and content marketing platform that streamlines content discovery, curation, and publishing. With its intuitive interface and advanced automation features, ContentStudio simplifies your social media sharing and content marketing efforts, allowing you to focus on creating engaging content and maximizing its reach across various social media platforms.

“ContentStudio is a comprehensive content marketing and social media management platform that offers a range of features to help businesses and individuals streamline their content creation, curation, and publishing processes. Its content discovery feature is particularly impressive, allowing users to find and curate relevant content from a variety of sources with ease. […] Overall, ContentStudio is a powerful tool for anyone looking to improve their content marketing and social media management efforts.”

–Andrew W., G2 review

Key features: 

• Content discovery and curation from various sources
• Social media post scheduling and automation
• Performance analytics and reporting

Pricing: Starting at $25/month

Average G2 rating: 4.6/5

9. Moz

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Moz is a comprehensive SEO platform that equips content marketers with valuable insights and tools to improve their search engine rankings and visibility. From keyword research and link building to on-page optimization and site audits, Moz provides a suite of features that help content marketers craft data-driven and successful SEO strategies.

“The best thing about Moz is how complete it is. It has tools to begin a campaign (like keyword research or backlink figures) or information to monitor or improve rankings (ranking positions and visibility). I really like not needing to navigate to different tools constantly.”

–Chris C., G2 review

Key features:

• Keyword research and rank tracking
• Link building and domain analysis
• On-page optimization and site health checks

Pricing: Free with premium plans starting at $99/month

Average G2 rating: 4.4/5

10. Grammarly

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Grammarly is an intelligent writing assistant that elevates your content marketing campaigns with impeccable grammar, style, and tone. This powerful tool integrates seamlessly with your writing process, offering real-time suggestions to improve your content’s clarity, correctness, and engagement, ensuring that your audience receives polished and error-free content.

“Grammarly is the holy grail of content marketing tools. Whether you’re creating a TikTok video and need to write a script, blog article, or social media caption, Grammarly catches all the mistakes that go over your head. Further, as they incorporate new AI capabilities, like Grammarly GO Beta, it remains a marketing staple, despite the release of other AI-related programs.”

–Lyudmyla Dobrynina, head of marketing in North America at Optimeal

Key features: 

• Grammar and spelling checks
• Style and tone suggestions
• Plagiarism detection

Pricing: Free with premium plans starting at $12.50/user/month

Average G2 rating: 4.7/5

11. SparkToro

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SparkToro is an audience research tool offering exhaustive insights into your buyer behavior and expectations. It offers comprehensive data about your audience, including their demographics, location, interests, and online activities. By delving deeper, you can uncover audience profiles on social media platforms, analyzing attributes such as hashtags, bios, followers, and engagement levels. Utilizing metric-based audience behavior, SparkToro enables you to precisely understand and identify the specific audience segments you are targeting. 

“SparkToro helps identify what your audience is reading/watching/engaging with … and where. Useful for better understanding the audience you’re marketing to and identifying channels you want publicity in (which helps with what content to develop).”

–Caleb Rule, founder at Rule Marketing Group

Key features: 

• Comprehensive audience research and insights
• Social media audience profiling
• Metric-based audience behavior analysis

Pricing: Free with premium plans starting at $112/month

Average G2 rating: 4.5/5

These are the top B2B content marketing tools being used by pros to make their content marketing strategy work like a well-oiled engine. Now let’s take a look at the pros and cons of having all the best tools in your books or if you’d be better off with the experience, expertise, and content marketing stack of a specialized content marketing agency.

Do you need a B2B content marketing tool or an agency?

Are you looking to supercharge your B2B content marketing efforts and achieve remarkable results? The decision between using B2B marketing tools or partnering with a specialized agency can significantly impact the success of your campaigns. While both options offer unique advantages, it’s crucial to understand which approach best aligns with your specific needs and goals.

When using a B2B content marketing agency, like Skale, you unlock the potential to amplify the power of your content while saving your internal marketing teams’ precious time and resources. These agencies boast a wealth of experience and expertise, providing you with access to a dedicated team of content marketing professionals who have honed their craft. By collaborating with seasoned agency experts, you can benefit from their vast knowledge, creative strategies, and data-driven insights, ultimately leading to more effective and impactful campaigns.

Let’s look at the pros and cons of each option so you can make the best decision for your business goals and budget. 

Pros and cons of B2B content marketing tools

Pros

• Streamlined efficiency: B2B content marketing tools are designed to optimize and automate various tasks, reducing manual effort and saving time for your internal teams.
• Data-driven insights: These tools provide valuable analytics and performance metrics, helping you gain a deeper understanding of your content’s impact and audience engagement.
• Accessibility: With user-friendly interfaces, B2B content marketing tools are accessible to marketers of all skill levels, enabling seamless adoption and implementation.

Cons

• Learning curve: Implementing new software may require time and training for your team to fully utilize the tool’s features effectively.
• Limited customization: While versatile, content marketing tools may not offer the same level of customization and tailored strategies that a specialized agency can provide.
• Resource management: Maintaining and managing multiple marketing tools can become cumbersome and may result in scattered data and inefficient workflows.
• Lack of human touch: Content marketing tools lack the personalized touch and creative insights that come with human expertise, potentially limiting the uniqueness of your campaigns.

Pros and cons of working with a content marketing agency

Pros

• Specialized expertise: Content marketing agencies bring a wealth of knowledge, experience, and creativity to the table, empowering your campaigns with innovative and effective strategies.
• Faster results: Leveraging agency expertise can expedite your business growth and revenue generation, as experienced teams can navigate challenges more efficiently.
• Customization: Agencies tailor their approaches to suit your specific business objectives, ensuring that your content marketing efforts align perfectly with your goals.
• Scalability: Partnering with an agency allows you to scale your content marketing efforts without the need to expand internal teams, making it more adaptable to business fluctuations.

Cons

• Communication challenges: Collaborating with an external agency requires effective communication and coordination to ensure that your brand message remains consistent.
• Onboarding period: Integrating an agency into your workflow may require some onboarding time and adjustment for seamless collaboration.
• Dependency on external support: Relying on an agency means that you are dependent on external expertise, and in some cases, you may have less direct control over your content marketing strategies.

Considering both options, take into account your budget, timeline, and internal capabilities to make an informed decision that aligns with your business needs and long-term objectives.

Visit Skale’s SEO Content Writing services page to explore how we, a specialized agency, can help drive your content marketing success.

Get the best results from your content marketing strategy

No matter which path you choose––a content marketing software solution or a dedicated agency––the potential for remarkable results lies within your grasp.

By embracing the capabilities of these cutting-edge tools or partnering with a specialized agency like Skale, you can overcome your content marketing struggles. Benefit from data-driven insights, streamlined workflows, and creative approaches to propel your brand to new heights and attract SQLs in abundance.

It’s time to reignite your content marketing strategy, unlock its true potential, and witness the impressive results that await you!