Tired of Manufacturing SEO Companies That Don’t Get Your Industry? Same. Here’s Who Does.

Pat Harvey
by Pat Harvey Updated: June 16, 2025

Finding a great SEO agency is hard enough. Finding one that actually understands the complexity of manufacturing? That’s a whole different ball game.

Manufacturing SEO isn’t just about keywords and meta tags, it’s about targeting highly technical terms, structuring content for long buying cycles and optimizing websites that weren’t always built with performance in mind. 

That kind of expertise isn’t easy to come by. But it does exist. In this list, we’ve rounded up a group of SEO agencies that either specialise in manufacturing or have the technical depth to tackle the challenges that come with it. 

In a hurry? This table gives you a straight-to-the-point overview of the best SEO agencies for manufacturing companies in 2025. No noise, just the names worth knowing.

Agency LocationTop servicesPricing 
Skale GlobalSEO strategy & executionLink building & outreachContent productionFrom $4,500/month
Windmill StrategyMinneapolis, USSearch ranking reports and content auditsOn- and off-page optimizationPre- and post-launch monitoringServices from $4,500
First Page SageSan Francisco, USThought leadership SEOGenerative engine optimizationCase studies and white papersFirst Page Sage doesn’t list pricing on its website
SALT.agencyLeeds, UKInternational SEOSite migrationsGoogle penalty removalSALT.agency doesn’t list pricing on its website
Sixth City Marketing Cleveland, USTechnical SEOUX website enhancementsCustomized content writingFrom $5,000/project
High Voltage Phoenix, USCustom SEO growth plansG4A migrationsContent strategy and developmentFrom $1,500/month
OutpaceOklahoma City, USKeyword researchCitation buildingBloggingFrom $2,500/month
OuterBoxCopley, USLead generation SEOConversion rate optimizationLanding page design and developmentOuterBox doesn’t list pricing on its website
Panem AgencyLviv, UkraineSEO discoveryStrategy implementation guidanceMonthly reporting and iterationFrom $1,000/month

How we chose these agencies

To put this list together, we started the same way you might: by searching Google for manufacturing SEO companies and seeing who actually showed up. 

Then we combed through other listicles and roundups to identify which agencies consistently appeared on “best of” lists—not just once, but across multiple sites. Visibility matters in SEO, after all.

From there, we filtered out the fluff. Agencies that didn’t offer SEO as a core service? Gone. Content marketing studios with no actual optimisation strategy? Also out. We were looking for serious SEO partners, not just anyone who throws a few keywords into a blog post and calls it a day.

Once we had our shortlist, we hit the agencies’ websites and dug into their case studies and service pages to confirm that they had proven experience doing SEO for manufacturers.

We looked for tangible examples of work with manufacturers, industrial suppliers, B2B distributors, and others in the space; especially those dealing with technical products, long sales cycles, and international reach. If an agency couldn’t demonstrate that it actually understands the manufacturing sector, it didn’t make the cut.

In the end, the agencies on this list don’t just talk the talk. They’ve got the SEO chops and the industry know-how to walk the manufacturing SEO walk.

The top manufacturing SEO companies right now

#1. Skale

Skale is a technical SEO agency that thrives on complexity. They create sharp content strategies that actually tie back to business goals and fuel growth.

📍 Location: Global

🖥️ Website: skale.so

📈 Why they’re great:

Skale is a strategy-first SEO agency that’s built a reputation for turning messy technical problems into clean, scalable growth, making them the perfect fit for brands with technical challenges and serious goals. 

Their team is known for their ability to get into the guts of a website to improve internal link structure, remove bloat and fix crawling and other issues that tend to plague complex manufacturing websites.

That technical depth is matched by a smart approach to off-site SEO. In manufacturing—where products are complex and buyer trust is everything—backlinks aren’t just for rankings, they’re part of your authority. Skale gets this and they focus on earning links from credible, relevant sources to reinforce your expertise and help you outpace the competition.

From technical audits to content planning and implementation, Skale doesn’t just hand you a list of fixes and disappear. They bring structure to SEO strategy, working with you to execute, test, and adapt.

🏆 Recognizable clients: WellPCB

🌍Industries: Electronics

💲Pricing: From $4,500/month

✔️Top services:

  • SEO strategy & execution
  • Link building & outreach
  • Content production

“Skale’s work generated $105,000 in new revenue for us, with a 100% conversion rate from SEO-acquired leads and an impressive ROI of 1,029%.”

 — Urska Blagojevic, Former VP of Marketing, AltoVita

Clicks are nice. Contracts are better.

We help manufacturers turn organic traffic into bottom-line growth.

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#2. Windmill Strategy

Windmill Strategy is a full-stack digital agency that helps companies optimize their marketing outputs to increase their visibility.

📍 Location: Minneapolis, US

🖥️ Website: windmillstrategy.com

📈 Why they’re great:

Windmill Strategy specializes in SEO for manufacturing companies, focusing on the unique challenges that technical B2B businesses face.

They recognize that long sales cycles, niche audiences and complex product offerings require a specialized strategy, and they tailor their approach accordingly. Their team excels at creating content that speaks to engineers and procurement professionals, ensuring that SEO efforts attract the right prospects.

One notable success story is their collaboration with Mott Corporation, a precision filtration manufacturer. By revamping Mott’s digital marketing strategy, Windmill achieved a 47.1% increase in organic impressions, a 29.5% boost in organic clicks and a 63.6% rise in organic form submissions.

On top of SEO, they offer a comprehensive suite of services, including web design, digital marketing and analytics. This holistic approach helps to ensure that all of the building blocks of your online home come together to drive results.

🏆 Recognizable clients: FasTest, Holland Supply Company

🌍Industries: Automotive, Industrial Automation, Robotics

💲Pricing: From $4,500 (once-off digital marketing strategy)

✔️Top services:

  • Search ranking reports and content audits
  • On- and off-page optimization
  • Pre- and post-launch monitoring

“I would HIGHLY recommend Windmill for all website design and marketing. They are a great agency to work with. All staff is very knowledgeable and very responsive! They stick to their timeline, and the final cost was within the estimated budget. We are very excited with our new website.”

 — Cassie McKenzie, Sales & Marketing Representative, McNally Industries

#3. First Page Sage

First Page Sage is a thought leadership-driven SEO agency that transforms complex B2B manufacturing websites into lead-generating machines.

📍 Location: San Francisco, US

🖥️ Website: firstpagesage.com

📈 Why they’re great:

First Page Sage takes a unique approach to SEO by focusing on thought leadership content that positions manufacturing companies as industry authorities. 

They understand that in the manufacturing sector, decision-makers are looking for expertise and reliability. By producing high-quality, informative content, First Page Sage helps clients build trust and attract qualified leads.

Their strategy involves creating comprehensive content marketing hubs that address the specific needs and questions of potential clients to improve search engine rankings and establish their client’s website as a go-to resource in their field. 

By emphasizing semantic SEO and topic authority, First Page Sage helps to ensure that their clients’ content is favored by both traditional search engines and emerging AI-driven search platforms.

🏆 Recognizable clients: Logitec

🌍Industries: Marine & Maritime, Heavy Equipment

💲Pricing: First Page Sage doesn’t list pricing on its website.

✔️Top services:

  • Thought leadership SEO
  • Generative engine optimization
  • Case studies and white papers

“I worked with First Page Sage for 3 years across two companies I was at and they are far and away the best at SEO that I’ve come across. Their results earned them a number of campaign expansions and my last company is still a client. I highly recommend them for SEO strategy, content creation, and consulting.”

 — Darren B

#4. SALT.agency

SALT.agency is a technical SEO powerhouse, helping manufacturing companies tackle complex digital challenges with precision and expertise.

📍 Location: Leeds, UK

🖥️ Website: salt.agency

📈 Why they’re great:

SALT.agency offers bespoke SEO strategies tailored to the unique needs of manufacturers. From technical audits to international SEO, they provide a bunch of services that address the specific challenges of the manufacturing sector. 

They’ve developed proprietary tools like the Hreflang Checker and Server Log File Analyzer, which help identify and resolve complex SEO issues, helping them to stay ahead of SEO trends and enhance their clients’ online presence.

With expertise in handling large-scale site migrations and implementing structured data, SALT ensures that their manufacturing clients can maintain and improve their search engine rankings even during significant website changes.

They understand that SEO for manufacturing companies involves more than just keywords; it’s about optimizing complex product catalogs, ensuring international visibility, and maintaining site health during technical overhauls.

🌍Industries: General Manufacturing

💲Pricing: SALT doesn’t list pricing on its website.

✔️Top services:

  • International SEO
  • Site migrations
  • Google penalty removal

“The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!”

 — Jake

#5. Sixth City Marketing

Sixth City Marketing is a no-nonsense SEO agency that helps manufacturers turn their websites into lead-generating machines.

📍 Location: Cleveland, US

🖥️ Website: sixthcitymarketing.com

📈 Why they’re great:

Sixth City Marketing knows how to move your website from online brochure to business driver. They’re an SEO agency for manufacturing companies that helps industrial brands turn stale websites into high-performing sales tools that bring in qualified leads.

What makes Sixth City stand out is how hands-on they are. They don’t just plug in generic keyword lists and hope for the best. They look at how your buyers search, where your competitors are showing up and which pages actually convert, and build your SEO plan around that. 

For example, their revamp of laser marketing system manufacturer TYKMA Electrox’s digital marketing strategy. By optimizing TYKMA’s website, building out their content and improving its UX, Sixth City drove a major uptick in inbound leads from organic search and a more streamlined conversion path.

🌍Industries: Engineering, Industrial, Machinery

💲Pricing: From $5,000/project

✔️Top services:

  • Technical SEO
  • UX website enhancements
  • Customized content writing

“Sixth City Marketing was a pleasure to work with. They are knowledgeable and personable and genuinely care about helping their clients achieve real results.”

 — Molly Downey, Account Manager

#6. High Voltage

High Voltage brings scientific rigor to the art of search optimization, helping small- and large-scale manufacturing companies reach their growth goals.

📍 Location: Phoenix, US

🖥️ Website: hvseo.co

📈 Why they’re great:

High Voltage has a team of SEO masters who are at the top of their game. For one, Founder and Lead SEO Kyle Roof has created a bunch of innovative training courses that have become indispensable for thousands of industry experts.

They are the only SEO firm in the world with a patent for technology that can isolate Google ranking factors. They’ve conducted more than 400 scientific experiments to decode Google’s algorithm to take the guesswork out of SEO strategy.

By focusing on technical SEO, on-page optimization and content strategies that resonate with engineers and procurement professionals, they help to ensure that their clients’ websites not only rank well but also attract the right audience.

Case in point: High Voltage created a content strategy based on a technical audit that identified factors that could hurt an international packaging producer’s website indexing and ranking. From that, the business’s content writers were able to produce optimized content that improved keyword rankings by 43% and saw a 26% increase in traffic over three months.

🌍Industries: Electronics, Food Production, Packaging

💲Pricing: From $1,500/month

✔️Top services:

  • Custom SEO growth plans
  • G4A migrations
  • Content strategy and development

“High Voltage were brilliant! They helped us identify low hanging fruit keywords using their Compound SEO. This gave us a huge advantage and stopped us wasting time & money publishing content that we would never rank for.”

 — Dominic Gluchowski, CMO, Coinjar

#7. Outpace

Outpace is a nimble SEO agency that helps manufacturing companies climb the search rankings with tailored strategies and a focus on long-term growth.

📍 Location: Oklahoma City, US

🖥️ Website: outpaceseo.com

📈 Why they’re great:

Outpace isn’t your typical SEO agency. Their team includes computer scientists and seasoned marketers who approach SEO with a blend of technical precision and strategic insight.

This unique composition allows Outpace to dissect complex algorithms and craft tailored strategies that resonate with both search engines and human audiences. They continuously test and refine their strategies to ensure clients stay competitive in search rankings. 

Their work with Mirage Screen Systems, a leading manufacturer of retractable screens, is a great example of their expertise. Outpace conducted a comprehensive audit, implemented on-page and off-page SEO strategies, and optimized technical aspects of the website. The result? A 73% boost in top 3 keyword rankings and a 142% increase in non-branded clicks. 

Outpace is an SEO agency for manufacturing companies needing a partner that offers a blend of technical expertise, strategic planning, and a deep understanding of the manufacturing industry’s nuances.

🌍Industries: Automotive, Aviation

💲Pricing: From $2,500/month

✔️Top services:

  • Keyword research
  • Citation building
  • Blogging

“What stands out most about Outpace is their extensive expertise in SEO coupled with their proactive communication and problem-solving skills. Their consistent on-time delivery and ability to adapt strategies based on our evolving needs have been impressive. Moreover, their commitment to ongoing optimization and staying ahead of industry trends makes them a standout partner in achieving our SEO goals.”

 — Chiara Cassino, Marketing Manager, Mirage Screen Systems

#8. OuterBox

OuterBox is a seasoned SEO agency that combines deep industry knowledge with a data-driven approach to enhance manufacturing companies’ online presence.

📍 Location: Copley, US

🖥️ Website: outerboxdesign.com

📈 Why they’re great:

OuterBox has been in the SEO game for over two decades and they’ve carved out a niche for themselves in the manufacturing sector.

They’ve had loads of success in this corner of the SEO world; one example being their work with FanucWorld. OuterBox updated the industrial electronic component manufacturer’s website and used organic search techniques to increase traffic by 249%, leading to a 550% growth in online revenue.

Understanding that SEO for manufacturing companies isn’t a one-size-fits-all deal, OuterBox will dive into the details to ensure that every page of your website is optimized for both search engines and the user experience.

With an in-depth understanding of the industry and a service offering that includes everything from in-depth audits to strategic planning, this is one of the top SEO consulting companies for manufacturers.

🌍Industries: Automotive, Industrial Equipment

💲Pricing: OuterBox doesn’t provide any pricing on their website.

✔️Top services:

  • Lead generation SEO
  • Conversion rate optimization
  • Landing page design and development

“I have worked with several marketing companies in the past. None compare to the level of service OuterBox offers. They are able to communicate information effectively and perform tasks in a timely manner. Starting with the right marketing is important. We have been impressed with the whole team. We waited two years to start with OuterBox and sure wish we did not wait that long.”

 — David Golubev, Sales & Marketing Contact, BLU3

#9. Panem Agency

Panem Agency brings an industry-savvy approach to SEO, helping manufacturing companies navigate complex digital landscapes with precision and creativity.

📍 Location: Lviv, Ukraine

🖥️ Website: panem.agency

📈 Why they’re great:

Panem Agency doesn’t just check SEO boxes, they dig into the stuff that actually moves the needle for manufacturers: technical site health, smart content strategy, and visibility where it counts. 

Their bread and butter is building tailored SEO strategies backed by deep keyword research and sharp technical audits. They also offer international SEO, which makes them a solid choice for manufacturers operating in multilingual or multi-region markets. 

If you’ve got a long buying cycle or highly specific product pages that aren’t converting, this team knows how to tackle that head-on. And they’re not shy about going into the weeds, either. Whether it’s unraveling crawling issues, rearranging link structure or figuring out why your product pages aren’t performing, they’ll get it done.

If you’re a manufacturer with global ambitions or a website that feels more like a liability than a lead generator, Panem’s well-rounded and technical-first approach might be exactly what you need.

🌍Industries: Mention which manufacturing industries they work with

💲Pricing: From $1,000/month

✔️Top services:

  • SEO discovery
  • Strategy implementation guidance
  • Monthly reporting and iteration

“They have a deep understanding of our business and what we do.”

 — Vasyl Kolodiy, Owner, BF Technology LLC

How to Choose the Best Manufacturing SEO Companies 

If you’ve worked with one that hasn’t dipped its toes into the industry, you’ll know that not every SEO agency is for manufacturing companies. Here’s what to look for when evaluating potential partners—

  • Proven experience in manufacturing: A good agency won’t need a crash course in your industry, they’ll already have worked in it and know how to navigate niche terminology, spec-heavy content, and long sales cycles.
  • SEO is a core focus: Steer clear of one-size-fits-all digital marketing firms. You want a partner that lives and breathes SEO, from technical site structure and link building to content cluster strategies.
  • Strong, relevant case studies: Look for examples that go beyond testimonials. The best agencies can tie their results to real business outcomes, like increases in qualified leads, RFQs or conversions on product pages.
  • Expertise in local and global SEO: Whether you serve a single region or ship internationally, your agency should understand how to optimize for geographic search intent, distributor listings, and multi-language content.
  • Comfort with technical content: Manufacturing SEO isn’t fluff, it’s precise, accurate and often pretty technical. Ask yourself whether the agency you’re considering can handle engineering-heavy blog posts or collaborate with your in-house experts. 
  • Goal alignment: Don’t settle for vague vanity metrics. A great agency will focus on defining KPIs that actually matter when it comes to moving the needle for your business, like qualified traffic, lead quality, or domain authority growth over time.

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FAQs

What is manufacturing SEO?

It’s SEO with a steel-toed boot on. SEO for manufacturing companies is all about helping industrial websites rank for the right keywords—the ones engineers, procurement teams and B2B buyers are actually searching. Think spec-driven content and structured pages that are easily scannable by Google and your customers.

Why is SEO important for manufacturers?

SEO puts your business in front of high-intent buyers at the exact moment they’re searching to drive sales and bring in revenue. Whether they’re looking for a CNC part, custom fabrication service or precision component in the middle of the day or night, SEO is always working to sell your stuff to buyers.

How is manufacturing SEO different from other industries?

SEO for manufacturers is way more technical than ecommerce or other “classic” kinds of SEO. That’s because you’re usually targeting niche keywords, writing for specialists and guiding buyers through long, complex sales cycles rather than pushing fast-moving consumer goods. Which means that you’ll want an SEO partner who understands your specs and strategy.

How long does it take to see results from SEO in the manufacturing sector?

Realistically, it will take around three months to start seeing the results that you want. SEO is a long game, especially in competitive industrial spaces. But with the right strategy and consistent execution, you’ll build loads of momentum over time.

Do manufacturers need content marketing for SEO?

Yes. Not just any content, though. Blogs, whitepapers and case studies will all help you rank and convert, but you’ll need them to explain your processes and answer technical questions to show your expertise to potential customers.

What are common SEO challenges for manufacturers? 

The biggest SEO challenge for manufacturers is usually content. Creating SEO content that’s accurate, technical and readable is no small feat. On top of that, managing complex product catalogs and optimizing the outdated websites they live on can make SEO feel overwhelming.

Need help with something more specific? We’ve rounded up expert picks across key areas of digital marketing:

  • Content marketing agencies that know how to craft and distribute the kind of content your audience actually wants to read.
  • Blogger outreach services designed to secure high-quality, relevant links that strengthen your rankings and build domain authority.
  • Technical SEO agencies that cover everything from site speed to structured data—all the behind-the-scenes work that helps your site get found.
  • SEO consulting companies that offer the strategies, tools and expert guidance your business needs to come out tops in search results.

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