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Pat joined Skale in March 2022 as an SEO Growth Strategist, where he develops and executes advanced SEO frameworks for innovative SaaS companies – specializing in generative engine optimization (GEO) for AI-driven interfaces like ChatGPT and Google Gemini, conducting technical audits and migrations, architecting data-driven content strategies, and leveraging analytics to drive sustainable organic growth and MRR uplifts.
Cape Town, South Africa
Pat holds several industry-recognized certifications that bolster his SEO expertise:
Digital Psychology & Persuasion Minidegree, CXL (Issued August 2021);
Logical & Critical Thinking Course, FutureLearn (Issued February 2021);
Google Analytics Individual Qualification, Google Digital Academy (Skillshop).
Getting traffic to your website is about so much more than securing the #1 spot on Google’s traditional Search Engine Results Page (SERP). With Google Gemini now serving rich, conversational answers directly in search, your content needs to be the source of information that this AI relies on. That means being authoritative and technically slick […]
Most conversion rate optimization agencies promise prettier pages. But what you need more than design tweaks is actual revenue impact. If your website is seeing decent traffic volume but few conversions, there’s likely a problem with whatever is happening after visitors click through from search or social. With all of these moving parts, you need […]
True growth marketing isn’t about throwing budget at ads or churning out content – it’s about disciplined experimentation, fast feedback and ongoing innovation. It’s also about fit: the right partner should plug into your team, align with your goals and own outcomes. In this post, we’ve rounded up 13 growth marketing agencies that do more […]
Manufacturing SEO isn’t just about keywords and meta tags, it’s about targeting highly technical terms, structuring content for long buying cycles and optimizing websites that weren’t always built with performance in mind. That kind of expertise isn’t easy to come by. But it does exist. In this list, we’ve rounded up a group of SEO […]
The SEO space is crowded. When you search for “US SEO companies”, you’ll be served hundreds of results with agencies claiming that they can get you ranking in the top spot on Google and bring in business. But not all of them can deliver. Whether you’re just getting started with SEO or are looking to […]
In today’s digital-first world, having a solid online presence is crucial for businesses looking to stand out from the competition. But with so many different channels – SEO, PPC, social media, content marketing, and more – it can be overwhelming to navigate the complexities of digital marketing on your own. That’s where expert digital marketing […]
In today’s digital world, media coverage and online visibility have evolved beyond traditional PR. Brands now rely on digital PR agencies to run campaigns that combine outreach, content marketing, SEO, and media relations. These agencies help build credibility, brand awareness, and secure valuable backlinks. While many agencies focus on media placements, there’s a growing trend […]
