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In today’s digital world, media coverage and online visibility have evolved beyond traditional PR. Brands now rely on digital PR agencies to run campaigns that combine outreach, content marketing, SEO, and media relations. These agencies help build credibility, brand awareness, and secure valuable backlinks.
While many agencies focus on media placements, there’s a growing trend of integrating SEO strategies into digital PR. Skale, for instance, stands out by using link-building techniques as a form of digital PR. Through strategic outreach, Skale helps brands gain authority online by earning mentions and backlinks. In this guide, we’ll explore the 10 best digital PR agencies, each offering a unique approach to boosting your online presence.
Top 10 Digital PR Agencies
- Skale
- Edelman
- Weber Shandwick
- H+K Strategies
- Grayling
- Golin
- Finsbury Glover Hering
- Four Communications
- The PHA Group
- Ketchum
1. Skale
Skale is an innovative SEO agency focused on building scalable SEO revenue engines for SaaS brands. With over five years of experience, we help companies transform their SEO strategies into growth channels that drive pipeline and ARR. By tackling growth blockers, we deliver faster, tangible outcomes than traditional agencies.
Though not a traditional digital PR agency, we use link-building as a PR tool to enhance your brand’s visibility. Our strategic outreach secures high-quality backlinks from top-tier publications, providing both SEO benefits and meaningful media coverage that aligns with your revenue goals.
Working with the Skale team has been an overall great experience. They immediately understood our niche and adapted to our industry needs.
Carla, Marketing Ops. Manager, Lodgify
Services:
- Brand mentions & listicle placements
- SEO strategy & execution
- Content production
- Link building & outreach
Best for:
SaaS brands aiming for rapid growth through SEO and PR efforts.
Industries:
B2B SaaS companies across various sectors, including tech and business software.
Top clients:
HubSpot, Flodesk, Lightspeed
Pricing:
Starts at $4,500
Enhance Your Digital PR with Skale's Link Building Services
Boost your brand's visibility and strengthen your digital PR efforts with Skale’s effective link-building strategies.
Explore Link Building Services2. Edelman
Edelman is a global communications firm focused on evolving and protecting brands and reputations. They specialize in media relations, crisis management, and strategic communications. Edelman’s digital PR approach centers on storytelling that engages both media and audiences, ensuring campaigns resonate with target demographics.
Services:
- Media relations
- Public affairs
- Reputation management
Best for:
Businesses looking to enhance visibility and authority through strategic media outreach.
Industries:
Technology, healthcare, consumer goods, and financial services.
Top clients:
eBay, Heineken, Xbox
Pricing:
Available on request
3. Weber Shandwick
Weber Shandwick is a leading global communications agency known for strategic storytelling and reputation management. They utilize innovative techniques to create engaging narratives that enhance brand visibility and resonate with audiences.
As a digital PR player, Weber Shandwick integrates traditional media relations with modern strategies, securing meaningful coverage that amplifies brand messages.
Weber are public relation masters, their ability to make and improve positive business public relations is amazing and 2nd to none, no problems or fear, they are simply amazing and should, without question, be your first point of call!
Services:
- Media relations
- Strategic communications
- Digital marketing
- Crisis management
- Reputation management
Best for:
Brands aiming to elevate storytelling and enhance reputation in the digital landscape.
Industries:
Consumer goods, technology, healthcare, and finance.
Top clients:
Amazon. Chevrolet. General Motors
Pricing:
Minimum projects start at $10,000+
4. H+K
Hill+Knowlton Strategies is a global public relations firm known for its innovative approach to communications. They craft compelling narratives that engage audiences by combining traditional media relations with digital strategies.
While primarily a PR agency, Hill+Knowlton employs digital PR tactics to enhance brand visibility and reputation through strategic media relations.
H&K helped us to turn around a very quick blog site needed for providing PR support to our lines of business. They assessed the situation, proposed a solution, and came up with a design and platform that met our needs.
Services:
- Media relations
- Crisis management
- Content creation
Best for:
Brands looking to enhance their public image and drive meaningful conversations.
Industries:
Consumer goods, technology, healthcare, and financial services.
Top clients:
Unilever, Ford, Pfizer.
Pricing:
Available on request
5. Grayling
Grayling is a global communications agency specializing in brand and corporate affairs. With a presence in over 30 countries, they combine international reach with local insights to create impactful communications.
Grayling incorporates digital PR strategies into campaigns, fostering relationships with media and influencers to enhance brand visibility.
Services:
- Corporate communications
- Public affairs
- Brand strategy
Best for:
Businesses seeking to enhance brand presence and influence stakeholders.
Industries:
Technology, consumer goods, and healthcare.
Top clients:
Google, Primark, Lumo
Pricing:
Minimum projects start at $10,000+
6. Golin
Golin is a global public relations agency that creates meaningful connections between brands and their audiences. Their integrated approach combines insights-driven strategies with creative storytelling for impactful campaigns.
As a digital PR agency, Golin enhances brand visibility through strategic media relations and influencer partnerships, focusing on engaging narratives.
Services:
- Corporate reputation
- Media relations
- Media training
Best for:
Brands looking to build strong relationships and increase visibility through engaging narratives.
Industries:
Consumer products, technology, and healthcare.
Top clients:
McDonald’s, Estée Lauder, Toyota
Pricing:
Available on request
7. Finsbury Glover Hering
FGS Global is a strategic communications agency specializing in public affairs and crisis management. They provide tailored communication strategies to help clients navigate reputational risks.
In digital PR, FGS Global leverages data-driven insights to enhance brand visibility through proactive media outreach.
Services:
- Presentation & media coaching
- Crisis & issue management
- Global public affairs
Best for:
Organizations seeking to navigate complex regulatory environments and enhance public image.
Industries:
Technology, healthcare, and finance.
Top clients:
Apple Inc, Coca-Cola Co, Walt Disney Co
Pricing:
Available on request
8. Four Agency
Four Agency is an independent international marketing agency focused on delivering innovative solutions across various sectors. They employ a unique blend of audience insights and advanced analytics to drive measurable results.
In digital PR, Four Agency excels in audience-centric campaigns that resonate deeply with target markets, enhancing brand visibility.
Services:
- Audience insights and analytics
- Creative and media campaigns
- Immersive storytelling
Best for:
Brands seeking innovative marketing strategies that emphasize audience engagement.
Industries:
Government, health, technology, and lifestyle sectors.
Top clients:
Pricing:
Available on request
9. The PHA Group
The PHA Group is a dynamic PR and crisis management agency known for delivering impactful results through tailored strategies. Their network combines top-level media and influencer connections with strategic insights across digital, social, and creative domains.
In digital PR, PHA Group integrates storytelling and engagement to connect authentically with audiences while amplifying narratives.
The PHA Group’s efforts have resulted in increased sales year over year, despite a small budget. The team’s quick responsiveness, friendliness, and personable approach make them easy to work with. Their exceptional attention to the client’s needs and kindness are notable aspects of their work.
Services:
- Crisis management
- Digital marketing
- Media relations
Best for:
Brands looking to enhance public perception and navigate crises.
Industries:
Consumer goods, healthcare, technology, and sustainability.
Top clients:
England Golf, Megabus, TRX
Pricing:
Minimum projects start at $10,000+
10. Ketchum
Ketchum is a leading global communications consultancy known for its proactive approach to change and delivering impactful results. They integrate insights from culture and consumer behavior to craft compelling narratives.
Ketchum’s services include public relations, influencer marketing, and crisis management, helping brands effectively engage with target audiences.
Services:
- Public relations
- Crisis management
- Influencer marketing
Best for:
Brands seeking to navigate complex communications landscapes effectively.
Industries:
Consumer goods, technology, healthcare, and corporate sectors.
Top clients:
Gillette, Wendy’s, Nespresso
Pricing:
Minimum projects start at $10,000+
How to Choose the Right Digital PR Agency
Selecting the right digital PR agency can make or break the success of your campaign. To ensure you’re partnering with an agency that aligns with your brand’s needs, here are the key factors to consider:
- Specialization: Look for agencies that specialize in your industry or the type of digital PR campaigns you need. Some agencies may have expertise in B2B, consumer goods, or tech, while others excel in specific PR tactics like influencer outreach, content marketing, or media relations. An agency that understands your industry will have the insights and connections to help your brand gain visibility where it matters most.
- Results: A proven track record is essential when choosing a digital PR agency. Review case studies and ask for examples of past campaigns they’ve managed. Have they successfully increased brand awareness or helped clients secure valuable press coverage and backlinks? Agencies that can demonstrate real results and share detailed examples will likely be a safer bet for delivering on your objectives.
- SEO Integration: Given the overlap between PR and SEO, it’s crucial to choose an agency that understands how to blend the two strategies. A good digital PR agency should not only focus on media relations but also on how those placements can support your SEO efforts. This includes earning high-quality backlinks from authoritative sources to improve your search rankings, driving organic traffic to your website, and reinforcing your brand’s overall online presence.
- Budget: It’s important to choose a digital PR agency that fits within your budget while delivering the level of service you require. Consider whether you need a full-service agency that manages your entire digital PR strategy or a specialized agency that can focus on one specific element. Aligning your budget with the agency’s offerings will ensure you get the best return on investment without stretching your financial resources too thin.
- Client Testimonials: Testimonials from previous clients provide insight into the agency’s working style and effectiveness. Reading or watching reviews from businesses similar to yours can help you determine if the agency is reliable, communicative, and able to meet expectations. Positive client feedback on outcomes, such as increased media coverage, brand exposure, or improved SEO performance, is a strong indicator of an agency’s ability to deliver results.
Enhance Your Digital PR with Skale's Link Building Services
Boost your brand's visibility and strengthen your digital PR efforts with Skale’s effective link-building strategies
Exlopre Link Building ServicesFAQs
- What Do Digital PR Agencies Do?
Digital PR agencies are experts in managing online visibility through strategic media outreach and content marketing. Their primary role is to secure online coverage for brands, which includes press mentions, backlinks from authoritative sites, and social media visibility.
By leveraging relationships with journalists, influencers, and bloggers, digital PR agencies help businesses amplify their message across various online channels. In addition to increasing brand awareness, they work to improve a company’s online reputation, ultimately boosting credibility and visibility in their target market.
- Why is Digital PR Important?
Digital PR is essential because it plays a key role in building a brand’s authority and trust online. In a world where consumers increasingly rely on online information to make decisions, having strong media mentions and high-quality backlinks can make all the difference. A well-executed digital PR strategy not only enhances a brand’s reputation but also drives traffic and strengthens its presence in search engines. Since digital PR links closely with SEO, it supports organic search efforts by providing authoritative backlinks that improve rankings and increase a brand’s visibility in search results.
- What Is the Difference Between Digital PR and SEO / Link Building?
While digital PR and SEO share some overlap, they serve different purposes. Digital PR focuses primarily on earned media and increasing a brand’s visibility through press coverage, online mentions, and media relations. Its goal is to enhance a brand’s reputation and build trust with a wider audience.
SEO, on the other hand, is more focused on optimizing a website’s visibility in search engine results. Link building is a specific SEO tactic that involves earning backlinks from authoritative websites to improve search rankings. However, modern digital PR often incorporates link-building efforts as a natural extension of media outreach, meaning the lines between the two are increasingly blurred.
- How Much Do PR Agencies Cost?
The cost of hiring a digital PR agency varies depending on the services offered, the complexity of the campaign, and the size of the agency. On average, digital PR agencies charge anywhere from $2,000 to $10,000 per month, though some larger firms or more comprehensive campaigns may exceed this range. Smaller agencies or those specializing in niche markets might offer lower rates, while top-tier agencies with a global reach may charge higher fees. It’s important to evaluate your goals and the scope of services you need when budgeting for digital PR.
Conclusion
Choosing the right digital PR agency can significantly impact your brand’s visibility and authority. From securing press coverage to building high-quality backlinks, these agencies offer a wide range of services designed to elevate your brand’s presence online. While many focus on traditional PR tactics, Skale stands out by offering a fresh approach that blends SEO and link-building as part of its digital PR efforts.
By leveraging Skale’s innovative strategy, your brand can benefit from both increased media exposure and stronger organic search performance. Whether you opt for a traditional PR agency or a more SEO-centric solution like Skale, the key is to select a partner that aligns with your goals and understands the value of integrating PR with a comprehensive digital marketing strategy.
Looking for something besides digital PR? We’ve compiled lists of various types of agencies that are ready to help you! Check them out:
