Trusted across the UK, including businesses in Belfast, Skale delivers SEO strategies tailored to your goals and built to scale with your growth.
From in-depth technical audits to content creation, authoritative link building, and AI-driven search visibility, we execute with your revenue targets at the core. Every campaign is backed by clear KPIs, full transparency, and expert implementation from start to finish.
86%
Increase in revenue
2.4x
Increase in signups
Search is evolving rapidly. With Google updates and AI tools like ChatGPT and Perplexity reshaping how people discover information online, staying ahead in the Belfast market is more crucial than ever.
We don’t use templates, generic strategies, or recycled playbooks. Your growth goals lead the way – and every move we make is tailored to support them from day one.
Whether you’re scaling a startup in Belfast or running an established brand in the city, your SEO strategy is custom-built to fit your market, audience, and objectives – not the other way around.
We helped Happy Scribe grow from 2,700 to 70,000 monthly signups, cutting cost per signup from €7.15 to €0.08. Through focused link-building, we aligned SEO with growth, driving major gains in organic revenue.
Niek Leermakers
SEO / SEM Manager
25x
signups
We helped Maze boost monthly organic signups by 283% in six months by creating targeted content clusters, optimising for search intent, and building 200+ high-quality backlinks – proving SEO as a scalable growth channel.
Bożena Pieniazek
VP of Marketing
283%
signups
We helped Holded grow organic signups by 1,370%, paid subscriptions by 1,650%, and revenue by 279% through focused SEO. By targeting high-intent keywords and building strong backlinks, they cut reliance on paid channels and boosted organic growth.
Tom Wilkinson
VP of Growth
16.5x
Customers
See how your current SEO performance stacks up against other leading brands in Belfast. We’ll identify high-impact opportunities aligned with your goals and show you what it takes to turn organic search into a scalable growth engine.
From day one, we align execution with business impact. These six service areas are how we help ambitious Belfast brands unlock predictable, compounding growth through organic search. We combine clarity, structure, and strategic accountability at every step.
We use a test-and-learn approach to build SEO strategies that deliver business outcomes. Each roadmap is structured as a 3-month agile sprint focused on rapid execution, iteration, and measurable progress. We work backwards from your North Star goals and break them down using a mathematical framework that prioritises actions by impact, effort, and speed.
Everything is grounded in data, from opportunity sizing to forecast modelling, so you know exactly what’s driving growth and why.
We help you increase visibility across platforms like Google AI Overviews, ChatGPT, and Perplexity by optimising your content for structure, authority, and context. Our bespoke AI search measurement framework tracks both leading and lagging indicators weekly, so we can directly connect rankings in AI-generated results to bottom-line impact.
You’ll also get insight into how your performance in AI search compares to traditional SEO, including sentiment analysis, rank tracking, and competitive benchmarks. Together, we work to improve your visibility and influence across this emerging discovery channel.
We create content that’s designed to rank, convert, and strengthen your brand. Our process starts with a content workshop to align on tone, voice, and strategic goals. From there, you’ll work directly with a content specialist, backed by a senior content lead who oversees quality and consistency.
We produce a range of high-impact formats, including guides, listicles, comparison pages, alternative articles, and glossaries.
To create unique, authoritative content, we often conduct user interviews and run surveys to uncover first-hand insights and proprietary data. We also develop author strategies to enhance visibility and credibility in search, helping your brand stand out in a crowded space.
We focus on building links that drive real SEO performance, not vanity metrics. Every campaign is fully transparent, with a live dashboard that lets you track progress at each stage – from prospecting to placement.
Our goal is to secure links on highly relevant, industry-specific domains that increase your topical authority and improve your rankings where it matters most. We also work to get your brand cited across the web, boosting unlinked brand mentions that are becoming a key signal in AI-driven search.
It’s link building with strategic purpose, measurable impact, and long-term value.
We help you turn more traffic into pipeline by optimising the full user journey. This starts at the SERP level, where we run structured tests on meta titles and descriptions to increase click-through rates.
We also work with your team to map the entire customer journey from top-of-funnel to bottom-of-funnel, aligned with your ideal customer profile.
Our CRO approach includes measurable growth experiments backed by statistics to ensure any uplift is statistically significant and repeatable. Every recommendation is designed to maximise conversion and tie directly to business impact.
We provide full visibility into what’s working, why it matters, and where to go next. Every client gets a custom dashboard tailored to their goals, along with a decision-making framework that makes the data easy to interpret.
We track both leading and lagging indicators of success through a measurement model built specifically for your business. Our goal is to ensure every core metric is trending upward – from rankings and traffic to conversions, revenue, and brand awareness.
We also run quarterly business reviews for a strategic deep dive, aligning performance with your long-term goals. Everything we do follows a test-and-learn approach so growth is not just visible, but measurable and repeatable.
AI Search Audits
Topic Research
Technical Audits
Content Growth Modelling
On-Page Optimisations
Topic Cluster Architecture
Pipeline Analysis
CRO
Experimentation
Programmatic SEO
YouTube SEO
Website Migrations
Competitor Analysis
Data Analysis & Dashboarding
AI Link Source Analysis
Schema Implementation
Content Cannibalisation Audit
What to expect on your strategy call:
Yes, we actively optimise for visibility in AI-generated search results across platforms like ChatGPT, Perplexity, and Google AI Overviews. Our approach focuses on improving the structure, authority, and topical relevance of your content so it’s more likely to be cited by large language models.
We also work on earning brand mentions and backlinks from high-authority domains, which strengthens your presence in the data these models rely on.
You’ll get clear reporting on your AI search visibility, along with strategic actions to improve inclusion and track its impact on pipeline and revenue.
Yes. We’re happy to directly upload and format content, apply internal links, and implement on-page recommendations in your CMS, whether that’s Webflow, WordPress, HubSpot, or a custom platform. If you prefer to handle implementation internally, we’ll provide your team with everything they need, including QA and Loom walkthroughs to ensure smooth and accurate execution. We regularly support Belfast-based brands with both full-service and collaborative implementation approaches.
You’ll receive:
– Weekly Slack updates with KPI pacing
– Real-time Looker Studio dashboards
– Linear forecasting for leading and lagging KPIs
– Attribution modelling, CAC payback analysis, and AI search visibility
– QBRs every 3 months for clients on larger retainers
We zoom out and show progress against strategy — and zoom in to uncover learnings and next steps.
Absolutely. Our services are modular and built for flexibility. You can start with strategy-only and expand into content or link building when you’re ready. We’ll advise you based on data — not upsell pressure — and adjust your Scope of Work accordingly. Many of our long-term clients evolve their SEO stack with us over time, often adjusting their focus as new opportunities emerge.
No. While we’re a leading SEO agency in the UK, our clients span the country and operate globally.
That said, many of the brands we work with have a strong presence in Belfast or are looking to expand their footprint in the city. With deep knowledge of the Belfast SEO landscape, including competitive sectors and local SERP trends, we’re often brought in by brands that need a partner who truly understands how to grow in this market.
Belfast is a fast-moving and increasingly competitive digital market, and we treat it as such. We begin by analysing your direct competitors in the Belfast SEO landscape, mapping your current position, and pinpointing gaps we can capitalise on.
Whether you’re in SaaS, fintech, legal, ecommerce, or another high-pressure vertical, we craft your SEO strategy with a test-and-learn approach, agile planning, and a performance-first mindset. This isn’t guesswork. It’s data-driven execution with precision.
Belfast is a highly competitive market, and succeeding here takes more than publishing a few blog posts or tweaking meta tags. Our pricing is tailored to your business goals, current SEO maturity, and the size of your market.
Every engagement includes strategic planning, hands-on execution, and reporting tied directly to key business metrics like traffic, leads, pipeline, and revenue. We’re not the cheapest, but we are focused on ROI. If we don’t believe we can deliver a measurable return, we won’t pitch the project.
