11 Best London SEO Agencies 2024 – Reviews & Pricing

The #1 result on Google gets an average click-through rate (CTR) of 27.6%. That’s a ton of organic traffic and potential leads that you’re missing out on if you’re not snagging the top spot or at least sitting comfortably in the top three. 

With search engines constantly tweaking their algorithms, SEO can be a real challenge to navigate on your own. When you have many core business operations on your plate, it’s best to leave the SEO heavy lifting to the experts.

That’s where London SEO agencies come in. Partnering with an SEO agency gives you access to all the latest SEO tools and a team of specialists equipped with years of experience and a deep understanding of SEO tactics and trends. 

Check out our list of 11 London SEO agencies that are best at driving real business impact. We’ve selected them based on the relevancy of their services, costs, and industries they serve to help you make an informed decision and invest your marketing budget wisely. 

1. Skale

Skale serves your SEO needs by helping you build your entire revenue engine, and for that, they offer various SEO services—growth marketing strategy, expert-led SEO content writing, on-page SEO, link building and outreach, and technical SEO. 

From doubling product signups in just 3 months to boosting rankings for highly competitive keywords, they’ve managed to help multiple tech brands hit their revenue goals and reach their target customers’ profitability and, predictably, at scale. 

So, what sets them apart from other London SEO agencies? They focus on driving real business KPIs—such as sales qualified leads and new revenue—rather than just traffic and rankings. 

They work closely with you to understand your business needs and build an SEO growth strategy that aligns closely with your business goals. Unlike other SEO agencies, they take a data-driven approach to acquiring customers to ensure a solid SEO strategy instead of a ‘spray and pray’ approach.  

Industries: SaaS, B2B, fintech, tech brands

Top Services: SEO content writing, SEO growth strategy, technical SEO, website migrations,  link building with outreach, on-page SEO, CRO, revenue modelling

Recognizable Clients: HubSpot, Usertesting, Personio, Appcues, TravelPerk, Flodesk, Recruitee

Cost: From £3,500 / month

Best For: Making SEO a revenue generation channel 

“We initially brought Skale on board to build an SEO playbook so that we could focus on the implementation. Now, we’re working on link-building together to turn Organic into a growth lever for Maze. Skale are SEO experts that are reliable and easy to work with, and most importantly, deliver great work!”  — Bozena, Director of Marketing at Maze

2. Pearl Lemon

Another award-winning SEO agency in London, Pearl Lemon has 25+ years of SEO experience and a great track record of getting results for their clients. They claim to double your organic traffic in 180 days by creating result-driven SEO strategies for your brand.

They started as a bootstrapped company and went from making $0 to $20k in just 6 months. Since they’re globally distributed, they’re available to work 24/7 on your campaign to skyrocket your rankings. 

Being a full-service marketing agency, they’ll work on identifying the issues decreasing the visibility of your webpage and strategically address them one by one. They also offer link building for B2B and content marketing solutions and come equipped with a variety of SEO tools. 

Industries: SMEs in B2B and B2C

Top Services: CMS SEO, PPC, Youtube SEO, Podcast SEO

Recognizable Clients: Lina, Applicant Tracking System, Indie Law

Cost: Custom pricing

Best For: Youtube and podcast SEO

“We’ve been working with Pearl Lemon for 4-6 months now after we found them on LinkedIn. We’ve seen our traffic increase 3x organically and our keywords improve overall by +24.4 w/several page 1 results. What I love most about Pearl Lemon is their speed of delivery, willingness to go the extra mile and appreciation of our needs. We’re busy – so they have made the process as turn-key as possible. From getting involved in YouTube SEO, producing content and more – I highly recommend their team.” — Laura Faint, Head of Growth at AJ&Smart GmbH

3. Minty

Minty is a search agency specialising in a range of services tailored to boost your online presence. With a strong focus on combining technical expertise and creative strategies, they ensure that your brand not only stands out in the digital realm but also achieves sustainable growth and success. Their experienced team is committed to delivering long lasting results with SEO and Digital PR across various industries, with particular expertise in travel, lifestyle, SAAS, and finance. They’ve recently won UK and US Search Awards for their work!

Industries: Travel, Lifestyle, SAAS, and Finance

Also experienced in: Education, Legal, Business Services, and more.

Top Services: Digital PR, SEO, PPC

Recognisable clients: eDreams, Novakid, Holded, Surfshark

Cost: Customised pricing structure based on specific service requirements.

Best For: Brands seeking comprehensive search services, including SEO and Digital PR.

“From start to finish their approach to every digital marketing strategy was top-notch. There wasn’t any cutting corners or trying to game the search algorithms. They focused on the users and made interesting, compelling, and thought-provoking content.” – iVisa

4. Propeller

If you’re looking for an SEO agency to help you with eCommerce sales and website design, working with Propeller is exactly what you need. They’re UX and storytelling pros who excel at creating seamless and memorable digital experiences for their customers. 

They’re a 20-year-old SEO company in London offering a wide range of services, including app and web design, content creation, SEO services, Shopify development, UX, and strategy sessions. They work as an extension of your in-house team, supporting and guiding your SEO initiative and helping you build a killer growth strategy. 

Industries: Lifestyle, travel, food, fashion, hotels

Top Services: UX, SEO, digital marketing, Shopify and eCommerce, web development 

Recognizable Clients: PS (private terminal at LA airport); The Pedestal

Cost: Custom pricing

Best For: Full-service digital marketing with SEO

“Propeller and especially Megan King and Gavin, the chief designer, totally got under the skin of my business to understand me, my clients and my needs. Quite a lot of time was spent curating the look and this set the tone for an outstanding outcome. Their friendliness and enthusiasm can not be beaten, and they looked after me just as they would want someone to look after their own business.” — Rajiv Grover, Plastic surgeon at Rajiv Grover Medical Clinic

5. Digital Litmus

Digital Litmus is a B2B demand generation SEO company in London for tech and SaaS companies that uses an integrated approach to help grow a business. When it comes to deliverables, they’re a complete package offering services ranging from content creation, demand generation, SEO, website development, SEO strategy, and whatnot. 

They aim to help their customers generate more leads and sales by bringing together a talented bunch of specialists to work on their demand-generation programs. Their strategy involves shunning siloed marketing campaigns and poorly configured tech and focusing on understanding their customer journeys on a deeper level. 

Industries: B2B Tech and SaaS

Top Services: Demand generation, strategy, MarTech, content marketing, paid ads, web design, sales enablement

Recognizable Clients: Spektrix, RocheMartin

Cost: Custom pricing

Best For: B2B demand generation

“We needed a strategic partner who could help us execute an integrated approach to our marketing, sales, and customer success efforts. Digital Litmus have helped us achieve that whilst also unifying our tech stack with HubSpot. The results have been clear – our pipeline has increased 600% in the last 6 months and we are closing bigger and better deals faster than ever before.” — Guy Halfhead, CEO at RocheMartin

6. Gripped

Another digital marketing agency for SaaS and tech, Gripped, is a top choice for many brands. They’re known and trusted for their impressive quality of work and for delivering a full suite of digital marketing services. They work as your partner, taking the excessive load off your shoulders so you can work on the core business tasks while they create result-driven marketing strategies for you. 

They apply a buyer-focused approach that prioritises meaningful metrics and making decisions grounded in data and critical thinking. Their range of services includes content marketing, SEO, strategy, paid ads, and website development, among other services. 

Industries: B2B tech, SaaS, MarTech

Top Services: Strategy, SEO, paid ads, website design and development, content marketing, social media marketing

Recognizable Clients: Nozzle, Alight Media, Data Interchange

Cost: From £2,000 /month

Best For: Tech marketing

“The Gripped team are very agile and responsive to any questions or support we need. Overall we have seen very positive results and are excited to continue working with an enthusiastic team who are always looking for new ways to get us in front of our target market.” — Alice Shelton-Agar, Marketing Executive at Alight Media

7. Flycast Media

Flycast is a top-tier digital and fintech marketing agency that mainly caters to asset managers and fintech brands. Whether you’re looking for SEO services in London or looking to hire PR or financial service marketing professionals, Flycast helps financial services businesses reach their marketing goals and grow in revenue. 

They offer a myriad of services, including website design, SEO, social media, and PPC campaigns, to help you create the ultimate success strategy for your business. With about two decades of experience, they’ve managed to help hundreds of businesses leverage online marketing and SEO to grow their online presence. 

Industries: FinTech; asset management; hedge funds

Top Services: Inbound marketing, SEO, paid ads, branding, social media, mobile apps

Recognizable Clients: Serverspace, Flynotes, Price Value Partners

Cost: Custom pricing

Best For: Financial SEO services 

“Flycast regularly monitors and updates our keyword targeting across all our new articles, ensuring focused targeting for our chosen demographic. They undertake careful on-site and off-site management including consistent interactions with potential clients on Twitter, and regularly update our streams with fresh animated content, targeting a very specific section of our target market.” — Tim Price, Director at Price Value Partners Ltd

8. Bird Marketing

This multi-award-winning digital marketing agency has its headquarters in London and branches located around the globe. You’ll get a taste of their bold and innovative design and branding talents on their website homepage, which is beautifully crafted and carefully optimised. 

Bird Marketing offers a myriad of digital marketing services, including SEO, paid ads, and web development, helping you achieve all your digital marketing objectives and grow your business. 

Industries: B2B, B2C, eCommerce, HR, electronic equipment

Top Services: Web design and development, SEO services, paid advertising, social media, graphic design, UI/UX

Recognizable Clients: Huawei, St James’s Place and First Data

Cost: Custom pricing
Best For: Holistic SEO

“We’re really really pleased with the effect Bird Marketing’s work has had on our business. We are now ranking 1st place, in Essex, for “kitchen designs” and also “kitchen designers” amongst various other terms we rank highly for. The phones haven’t stopped ringing, so thank you, Bird.” — James Harper, Marketing Manager at Matter Designs

9. Blue Array

Blue Array is an SEO company in London that is a unique hybrid of a consultancy and an agency to offer a personalised experience and individual attention to their clients. They aim to set a standard in SEO and empower the next generation of SEO by doing what’s best for the industry, clients, and SEO nerds. 

Their sole focus is on understanding your business and delivering maximum return on your SEO investments, which is why both startups and big corporations trust them. Besides offering all kinds of SEO services, they also provide SEO training and workshops to shape the next generation of SEO. 

Industries: Startups, Solopreneurs, B2B, B2C

Top Services: SEO, PR for SEO, consultation services, training

Recognizable Clients: SimplyBusiness, PostOffice, Lexoo, GoCardLess

Cost: Custom pricing

Best For: PR for SEO

“Since working with Blue Array we have doubled the amount of revenue we receive through SEO. Working with true experts like Blue Array has, therefore, really been a breath of fresh air.” — Daniel van Binsbergen, CEO of Lexoo

10. NP Digital

No SEO listicle is complete without the mention of Neil Patel, and here we are listing his SEO agency that’s spread across the globe. They call themselves an agency built by marketers for marketers, which establishes them as credible to meet the ever-changing needs of today’s customers. 

Besides SEO, they also offer a wide array of services, including paid ads, data and analytics, influencer marketing, email marketing, and so on. They take pride in being an audience-led agency that connects brands to their customers across all touchpoints and delivers highly personalised experiences. 

Industries: B2B and B2C brands in multiple industries

Top Services: UX, conversion rate optimization, paid ads, SEO, influencer marketing; content marketing, link building

Recognizable Clients: Adobe, SoFi, PartyCity, Inbound Solar

Cost: Custom pricing

Best For: Data-driven SEO

“The team at NP has been fantastic to work with. Our account is managed by Keaton, and he has been a true team player. We worked first to optimise the structure and messaging hierarchy on our website as well as optimise the keywords there. In tandem, the team also worked to develop new blog content informed by trending/relatable topics and keyword optimization. The team at NP also engaged their network to assist us with obtaining backlinks in offsite content. “ — Justin Hawkins, Head of Marketing at Sockwell

11. M3.agency

M3.agency is a visual-branding-focused marketing agency that helps you stand out from the competition and connect with your customers in a meaningful way. Since they’re experts in designing and branding, they’ll ensure all your campaigns are eye-catching and compelling and bring your vision to life. 

From SEO and content marketing to website development, their skilled team promises to deliver a wide range of services to help you refine your digital presence. They use a data-driven approach to measure the impact of your campaigns and deliver real results. 

Moreover, they dive deep into your brand, analytics, and platform data to ensure no information slips through the cracks and create strong messaging for your brand. 

Industries: B2B and B2C startups

Top Services: Web development and design, local SEO, eCommerce marketing, paid ads, content marketing; email marketing, branding, copywriting

Recognizable Clients: AVFC, Advanced, Bristan, Marstons

Cost: Custom pricing

Best For: Local SEO

“Project management and communication are excellent. They deliver before deadlines, so we haven’t had any issues. Anything that crops us is explained, and we work through it together. We communicate via emails and face-to-face meetings. ” — Becky Thorn, Centre Manager, Cubo Work

How to find the best London SEO agency

While you have plenty of options to choose from, it can be challenging to choose the right one that fits your needs and budget. For starters, you need to know what your short-term and long-term SEO goals are, how much time you can dedicate to each goal, and if you need help with a specific SEO task or the entire SEO operation. 

Consider the following factors while selecting the best London SEO agency:

Tip #1 Go niche

If you already have an SEO department up and running in your organisation and are looking to scale your SEO efforts, you can choose to go with an SEO agency specialising in a particular niche. 

Tip #2 Assess their expertise and experience

For the SEO agencies in London you’ve shortlisted, run a portfolio check and read their case studies. Try to understand their approach to tackling tasks and the SEO tools they use to track campaigns. This will give you an idea of their working style and if it suits your style or meets your expectations.

Tip #3 Check for customization options

Often, you’ll have different SEO needs than the default packages most SEO agencies in London offer. This is why it’s important to understand their pricing structure and if there’s scope for customization based on project size, scope, and requirements. Make sure the agency is willing to customise a plan for your business rather than using a one-size-fits-all approach.

Hire an SEO agency to drive new business revenue 

Outsourcing your SEO customer acquisition channel to an SEO agency can be a huge relief, mainly when you have other parts of your business to take care of. It’s often more cost-effective than bringing a full-time SEO on board or doing it yourself through many trials and errors. 

Skale helps you scale your SEO strategies and bring significant growth and revenue to your business. Since we care about driving real business KPIs and using topical authority to drive SEO success, you’ll start seeing the results within three months of working with us. 

Schedule a free consultation call with Skale to discuss your SEO requirements today.

Looking for an SEO company outside of London? See these lists:

• Best Bristol SEO agencies
• Best Cardiff SEO firms
• Top Glasgow SEO services