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A day in the life of an SEO Growth Strategist!

by Alistair Pike

Meet Alistair, SEO Growth Strategist at SaaS SEO agency: Skale. Come and say hi!

What is involved in Growth Strategy, and what does someone that works as a Growth Strategist at Skale actually do? We’re answering this, plus the lifestyle of the role within a full-remote agency, in this article.

Meet an SEO Growth Strategist!

Hey, I’m Alistair, and I’m based in South Africa, working remotely for Skale!

In my role as an SEO Growth Strategist, I have the pleasure of working with a diverse range of incredible SaaS brands, all of whom are crushing it in their industry – this means I can gain a huge amount of strategic experience across the SaaS landscape.

I am part of a talented & friendly team of content and tech specialists, I receive guidance from some of the most experienced & effective growth strategists in the industry, and having the trust of our Co-founders to manage our own time is empowering and liberating!

Lovely to meet you, Alistair! What does a typical work day look like for you?

Part of the beauty of my role is that no two days are exactly the same! I’m kept on my toes with exciting new projects most of the time.

I spend time thinking about, strategising, and planning approaches for each client. I also review performance to check we’re on track, I delegate tasks to the tech & content team and review their work, and I check in often with clients over Slack & Zoom.

Sounds great! What is different about Skale, compared to other places you have worked?

Skale is amazing at integrating with our clients in a way that makes us feel like an extension of their team. We really care about seeing awesome results for each SaaS brand, and we’re driven by KPIs that are truly meaningful for our clients. The calibre of the brands we work with is also incredible.

Nice! Do you feel encouraged to grow and succeed at Skale?

Absolutely! I really appreciate the trust and support offered by our Co-founders, and the weekly 1:1 meeting which is incredibly beneficial.

I feel like there is serious opportunity for growth, both in terms of learning, and professional development within the business. Skale is growing so quickly, and it feels great to be growing with it!

Amazing! Final question: which is your favourite employee benefit Skale offers?

Being empowered to manage my own time is a big benefit, as it allows me to create a meaningful work-life balance while delivering results.

The monthly wellbeing budget is also a great perk! I can rest easy knowing my climbing gym membership and co-working time is covered.

Sounds like you’ve got your work-life balance nailed! Alistair, thanks so much for your time!

Thanks for taking the time to meet Alistair. We hope you found this a great insight into what life is like here at Skale, as well as what it’s like to be a Growth Strategist!

As you’ve probably learned, SEO agency life is very different from in-house. So, if you’re ready to take your SEO expertise to an agency, then maybe Skale is the right fit for you. We’re hiring, so be sure to check out our careers page for more.

Until next time!

by Alistair Pike

Currently living in his hometown of Cape Town, South Africa, Alistair is an enthusiastic SEO strategist. He has many years of experience working agency-side as part of a digital marketing start up, with a focus on SEO and written content. He’s passionate about inspiring growth, both for the clients he works with and the people he works alongside.When he’s not at his desk, you’ll find Alistair getting outdoors in the Cape Town sun, writing music, or preparing a home-cooked meal.