Top 9 SEO Content Writing Services For Rank-Worthy Content

With Google’s algorithm’s constant favor for original content, companies large and small are scrambling to compete for the coveted number one spot on the search engine results page (SERP).

For your content to rank, Google requires it to check all the EEAT criteria – which can be difficult to achieve if you’re running a small business without a large marketing department. And even if you are an expert yourself in your niche, do you really have the time to create a winning content strategy with original, engaging content?

Likely not, however your content strategy (and content) are the backbone of any SEO efforts. If you don’t have the time, experience, or patience to write several articles per week while running your company, it’s best to hire a dedicated SEO content writing service. 

Where to find one of these? We’ve compiled a list of the nine best agencies and platforms to support your ranking success. Let’s get started. 

1. Skale: SEO Content Writing Service

Skale started out concentrating on technical and off-page SEO. The company quickly grew to become masters of SaaS SEO strategy consulting, link building with outreach, technical SEO, CRO, and on-page SEO. It didn’t take them long to realize their natural capacity to offer expert-led SEO Content writing services. 

The editorial team actively sources and works hand-in-hand with subject matter experts to create next-level content that is on-brand and resonates with your ICP, ranking high in search result pages.

How do they achieve this? With a user-centric focus and a commitment to creating content that users actually want to read. It’s at the heart of what they do. The content is engaging and informative, while still optimized for search engines.

Skale provides SEO content that encourages the user journey from awareness to customer, all the while boosting rankings with link building and technical SEO support alongside content initiatives.

All of this is backed by their Growth SEO team which ensures the content created drives real business metrics such as $ pipeline and $ MRR.

Industries: SaaS, B2B, fintech, and tech brands

Top Services:  Industry expert outreach, keyword research, SEO optimization, extensive topic research, leverages customer data and trends, blog and landing page content, competitor analysis

Recognizable Clients: HubSpot, Usertesting, Personio, Appcues, TravelPerk, Flodesk, Recruitee

Cost: From $4,000 USD / month

Best For: Expert-led SEO content

When it comes to SEO, I’ve always believed that nothing could beat having internal teams owning these topics. Skale proved me wrong with the right frameworks and analytical skills

— Redon, Co-founder Bonsai

2. Compose.ly: Elevates Your Business

Compose.ly has been around the block for a while. Their expert content writing services are designed to produce results. 

They provide high-quality, SEO-friendly content that not only captivates the audience but also enhances business performance. Clients can opt for this top-tier content writing service, connecting with a curated network of specialized writers for their brand’s benefit.

They aim to help businesses reach their audiences with strong storytelling and expertly written content.

Industries: Travel, construction, lifestyle, medical, legal, entertainment, education, technology, finance, real estate, fashion, business, fitness

Top Services: Quality, customization, and versatility

Recognizable Clients: WebMD, events.com, Calendly

Cost: From $700 USD / month

Best For: Specialized writers

The Compose.ly team consistently provided quality keyword research and blog briefs for my content marketing department. Our niche audience was a challenge, and the Compose.ly team rolled up their sleeves and took all my feedback to ensure a great blog strategy. Highly recommend!

— Ken Fortney, Senior Content Marketing Manager GoSite

Contently’s team of seasoned experts excels in crafting captivating content, enhancing audience engagement, and elevating brand influence. With a proven track record of delivering exceptional results to Fortune 500 companies, Contently offers a comprehensive suite of services, including content strategy, creation, and distribution. Explore how Contently can transform your content strategy on their website.

3. ClearVoice: Hassle-Free Content Production

Clearvoice focuses on your brand’s voice by choosing top-tier freelancers to work on your project. They have a comprehensive content creation platform featuring expert writers, editors, and strategists. 

With their intuitive workflow and content management system, they can streamline content production and distribution flawlessly and, seemingly, effortlessly. Their platform’s organization is impressive, providing you with a complete freelance team, per project. 

Industries: Advertising & marketing, education, healthcare, finance, software & technology, lifestyle & consumer, business, travel & adventure, legal,  real estate

Top Services: Social media and email marketing copy, articles & blog content, infographics & illustrations

Recognizable Clients: Cisco, FreshLime, Cabela’s

Cost: Plans: Managed, On-Demand, Project, DIY

Best For: Brand building

We work with the ClearVoice platform and their content strategists to plan and create editorial content. We’re able to collaborate on concepts, review drafts, and approve copy and creative, all from within the platform. They also have an impressive roster of influencers and relevant content creators who help us get the right voices and amplification behind our content.

— Chris Rocha, Sr. Manager Digital Marketing Cabelas

4. Crowd Content: Keyword-Rich Content

Crowd Content is a freelance writer sourcing platform that connects your needs with a vetted subject matter writer. In a couple of simple steps, you can have a complete content strategy at your fingertips.

They’ll assist you in generating content that’ll delight your audience while also being engaging and expert enough to be shared by other websites and on social media. They understand the importance of creating backlinks and a social media presence. 

Industries: Affiliate marketers, agencies, company blogs, content marketers, e-commerce websites, email marketers, online publishers, SEO marketers

Top Services: Longform content, product descriptions, social media posts

Recognizable Clients: GrubHub, Dribbble, Caring.com

Cost: Market place or per project

Best For: Keyword-rich content

I’ve recommended Crowd Content to a few people already; in many cases, they don’t know where to start with content marketing. The team is fantastic at supporting the content creation process from start to finish. Crowd Content takes the challenges out of content marketing and content writing so our business can focus on what we need to be successful.

— Jaclyn Crawford, Senior SEO & Content Marketing Manager CraftJack

5. Contently: Unlock Growth with Content

Introducing Contently, the preferred partner for businesses in need of comprehensive content strategy solutions. 

Industries: B2B; B2C, technology, healthcare, finance, retail, education, non-profit organizations, media & publishing, travel & hospitality

Top Services: Content marketing, global creative marketplace, content strategy 

Recognizable Clients: PNC, Walmart, Harriot

Cost: Custom pricing 

Best For: A comprehensive set of tools and services

 6. nDash: Build Your Freelance Writing Team

nDash is a platform that facilitates the bottomless search for subject-matter expert freelance writers. They have a community of writers that serves every niche, and every type of content. 

Their platform also features calendars, workflows, integrations, and payments, amongst others. Whether you require just a few monthly posts or a full-fledged content strategy with an editorial calendar, nDash can assist your brand in reaching its content marketing objectives while maintaining high-quality standards.

Industries: B2B technology, cybersecurity, finance & investing, manufacturing, health & wellness, education & EdTech, marketing & MarTech

Top Services: Content creation marketplace,  freelance network

Recognizable Clients: Monday.com, HarperCollins, Epsilon

Cost: From $300 USD / year

Best For: Connections between businesses and freelance writers 

Since nDash has been on board, we’ve reduced the time it takes to review content by at least 50% because it comes out right the first time.

— Nina McIntyre, CMO ETQ.com

7. WordAgents: As Done-For-You As They Come​

WordAgents provides human-edited AI content or hyper-niche custom on-brand content. 

Their goal is to help clients boost their online presence by providing SEO content that’s not just search engine-friendly but also genuinely engaging for readers. They understand that it’s not just about ranking high but creating content that sparks meaningful interactions and conversions.

Industries: Publishers, marketing agencies, e-commerce business, local business

Top Services: SEO content, blog posts, product descriptions

Recognizable Clients: TapClick, Toptal,  DigitalTrends

Cost: From $2.9c USD / word

Best For: AI content

Finding freelance writers on the internet is easy. Literally, anyone can do it. Finding writers who understand your industry, can match brand voice and style guidelines, and actually meet deadlines is a whole other thing. These types of writers are like modern-day unicorns. This is what makes WordAgents different, and why they’re one of FTF’s preferred vendors. We recommend WordAgents to our clients with confidence, because they’ve never let us down.

— Nick Eubanks, Founder FromTheFuture

8. Verblio: Exquisite Combination Of Human And Machine

Verblio’s writers are trained to use AI as a tool, not as the source. They understand how AI-generated content isn’t what’s going to drive your sales. For that, they have a pool of writers ready to help you generate the content you need for your brand. 

Their team goes the extra mile to ensure the credentials of writers and editors, based in the US, meet their high standards. They proudly serve a wide range of industries, accommodating the unique needs of their diverse client base. Plus, every post gets that professional proofreading touch, maintaining top-notch quality.

Industries: Digital marketing agencies, content marketing agencies, ad agencies, seo agencies, pr agencies, e-commerce agencies

Top Services: AI content, content strategy 

Recognizable Clients: Rankings.io, Seer, Tuff

Cost: From $0.06 USD / word

Best For: Agencies

Even though we don’t get to connect directly with the writers, you’ve been fabulous about making sure writers are getting our feedback, and we see the results of it, because that feedback is always tucked into future iterations of pieces that they send to us.

— Lana Cooper, Content Manager Seer

9. Brafton: Fuel Your Brand

Brafton has created a platform for you to plan, produce, and measure performance for all your content marketing in just one place. They have ten years of experience under their belt and boast many great clients. 

Known as one of the world’s leading content marketing agencies, they’ve executed thousands of successful client campaigns, and in the process, encountered all the industry’s greatest operational challenges.

With their patented platform, pre-constructed dashboards offer a straightforward way to keep track of all project specifics, such as deadlines, content briefs, outlines, and any associated materials. Easily approve or reject deliverables, and exchange messages swiftly between creators and approvers.

Industries: Fintech, manufacturing, education, health, saas, pharmaceutical, human resources

Top Services: Content strategy, blogging, business copy, copywriting

Recognizable Clients: Lasko, Genworth, PerkinElmer

Cost: Custom pricing

Best For: All-in-one content marketing

I love the way Brafton thinks, and I love the way they make us think.

— Carla Tardif, Chief Executive Officer Family Reach

How to find the best SEO content writing services

You’ve likely heard of UpWork and Fiverr. These are larger freelance platforms with experts offering their services across a broad digital range. However, you can’t be too assured of the work they’ll produce as these platforms are generally known to be “cheap” sources. 

To add to that, what’s the point in having an SEO writer if you don’t have an SEO strategy? This is where choosing an agency comes into play. 

As an extra player on a large-scale company’s marketing team, or as an outsourced fully serviced agency, your best bet is to stick with the pros. Here are some tips to help you contract the best SEO content writing agency for your needs.

Tip #1 Cheap isn’t always the best

It’s so easy to get blindsided by super cheap prices, especially if you’re on a tight budget. To be blunt, your website’s SEO needs a generous budget allocation. It’s an ongoing process, not a once-off project. So avoid those “SEO content writers” adverts for $ 5 USD and choose a trusted agency instead. 

Tip #2 Suss out extra services

Many SEO agencies wear many hats. While it might not be obvious (Google only showing you what you want), if you dive deeper into an agency’s offerings you’ll be pleasantly surprised to discover an array of SEO services that will help your efforts even more. Think technical SEO, on-page and off-page too. 

Tip #3 Stalk their clients

For your first foray into engaging an SEO content writing service, it is better to choose an agency that has a strong client history. See which companies they have displayed on their website, but not just that. Go further and seek testimonials from these clients, and check out any references made on their social media channels. You can’t always be too sure!

Choose the best SEO content writing service for your company

This list should have provided you with enough insight to understand where to go from here on. You might decide you need the full hog and contract with a fully-fledged SEO agency, or perhaps you’re more of a do-it-yourselfer who prefers to use a platform to source your own writers. It all boils down to how much time you have to spend on your SEO efforts (which needs to be a lot) and how much budget you’re willing to set aside (think of the MRR to come!)

If I can give you just one piece of advice: steer well away from SEO content writers hawking cheap prices. It’ll end up costing you more money and time, not to mention the stress!

To get started, reach out to us at Skale to book a call and build your SEO content strategy.