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How we helped Pitch 17x their non-brand organic signups in less than one year

How we helped Pitch 17x their non-brand organic signups in less than one year
SEO StrategyLink Building

When Pitch signed up to Skale’s SEO Management service they were able to increase their non-brand organic signups by 17x in less than 12 months. With Skale’s help Pitch outranked some of their biggest competitors like Canva, Adobe, and Google Slides for competitive, high-intent keywords.

17x increase in non-brand organic signups

The growth challenge

The presentation space is a tough nut to crack, with big players producing world-class content that generates hundreds of referring domains. 

Pitch competes with some of the biggest names in software, including the likes of Canva, Google Slides, and Adobe. 

Pitch was already attracting some organic traffic, but these visitors were rarely converting to signups.

And when looking at their top competitors, it was apparent that there was room for significant organic growth. So they turned to Skale to realize Pitch’s SEO potential.

The Skale solution

  • First, the Skale team conducted in-depth competitor research, to help establish which strategic actions were helping the biggest players to drive high-impact traffic. This qualitative and quantitative research also helped us to develop a detailed understanding of Pitch’s customers and market.
  • Second, we created a model of Pitch’s existing content and conducted research to identify new avenues for content production. This allowed us to create a picture of the brand’s existing and latent SEO potential in terms of traffic, signups, and new MRR.
  • Third, we prioritized the next steps using an ICE prioritization framework. Using this process, we identified and focused on the opportunities that would generate the greatest possible return for the least amount of effort required.
  • Fourth, we worked with Pitch to create a series of new pages, targeting relevant topics with significant sign-up and thus customer generation potential.
  • We also dived deep into their existing content to identify areas for on-page improvements, and made detailed recommendations for enhancement by reverse engineering top-ranking content.
  • With the content machine up and running, we conducted bespoke outreach and started building dozens of backlinks from topically-relevant, authoritative sites, to help power up the SEO growth engine.

The results

Non-brand organic sign-ups

This SEO growth strategy allowed Pitch to rapidly and dramatically scale its SEO channel and outrank some of its biggest competitors. 

Over the course of less than 12 months, non-branded organic signups increased by 16.9x. 

Pitch is now ranking at the top for many competitive, high-intent keywords in the presentation space, above contenders the likes of Canva, Piktochart, and Adobe.

SEO has become a key customer acquisition channel for Pitch, and their SEO channel is still growing further on the Unicorn path to becoming a billion-dollar SaaS brand.

If you've come this far, you're serious about upgrading your SEO

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