How Rezi increased their revenue by 86% in 18 months

How Rezi increased their revenue by 86% in 18 months
Rezi, a leading AI resume builder founded in May 2015, faced major marketing and SEO challenges before partnering with Skale. Despite a strong focus on product development, Rezi lacked an effective SEO strategy. In late 2022, they began collaborating with Skale for SEO consultancy and link-building services, which led to remarkable growth. From October 2022 to June 2024, Rezi's revenue increased by 86.18%, sign-ups surged by 243.18%, and non-branded clicks rose by 292.36%.

Before Skale

Before partnering with Skale for SEO consultancy and link building services, Rezi struggled with marketing and SEO challenges. The company was deeply invested in product development, prioritising refinement over marketing efforts. This led to a substantial gap in creating awareness around their product, with no SEO efforts in place. They didn't have an in-house SEO team or the resources and expertise to implement an effective SEO strategy that will help them reach their revenue goals. Rezi started taking SEO seriously in 2022 when they began working with Skale, recognising its potential impact for the first time.
How Rezi increased their revenue by 86% in 18 months
How Rezi increased their revenue by 86% in 18 months

The Skale Solution

Our starting point was to understand the struggles and pain points Rezi had with their websites and structure. The first major improvement we made was reworking the entire internal linking structure, which resulted in a significant boost in performance between January and February 2023. From there, we focused on developing topic clusters centred around resumes, cover letters, and resignation letters to solidify Rezi’s positioning in these areas. Competing with larger brands, we leveraged Rezi’s AI capabilities to drive growth, particularly through creating high-quality content and implementing optimisations. We partnered closely with Rezi to overcome their internal resource limitations, speeding up content and optimisation publication, leading to a notable surge in performance by September 2023. By the end of the year, we shifted focus to specific use cases, targeting content for the education sector. We created tailored journeys for various job sectors and seniority levels, providing guidance and wireframes for landing pages. This approach, combined with link-building efforts, led to significant growth by the end of June 2024, marked by impressive month-over-month gains, proving we were on the right track.

The Results

After Skale took over, sign-ups have surged by 200%, and non-branded clicks have increased by 292%. For instance, October 2022 saw 23,000 non-branded clicks, rising to nearly 200,000 by June 2024. A pivotal factor was optimising a blog post on resignation letter examples, which initially lost traffic but then rebounded to 109,000 non-branded clicks in June 2024 after content merge and link building. This post significantly increased organic sign-ups. Over the last year and a half, Rezi experienced remarkable growth, with their revenue increasing by almost 90% since they started working with Skale in October 2022. In summary, strategic content and link-building efforts have driven impressive traffic and sign-up growth, leading to their key objective: revenue surge. Additionally, Skale helped them leverage the growing interest in AI, focusing on AI modifiers such as AI resume builder. This balanced approach targeted both AI and non-AI based searchers, contributing to consistent growth in signups.
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