Skale operates from Northampton, serving clients nationwide with SEO strategies tailored to support long-term business growth.
Whether it’s technical site analysis, high-quality content, strategic backlinks or AI-driven search insights, every action we take is tied to commercial performance. You’ll have clear benchmarks, full visibility of progress and a team committed to executing with accuracy.
86%
Increase in revenue
2.4x
Increase in signups
Online search behaviour is evolving fast. New AI technologies such as ChatGPT and Perplexity, together with ongoing changes to Google’s algorithms, require Northampton-based businesses to stay flexible if they want to maintain their edge.
We don’t cut corners or rely on recycled approaches. From day one, your SEO strategy is shaped around your specific growth path, with no space for one-size-fits-all methods.
Whether you’re building momentum as a startup in Northampton or managing a mature business, the roadmap we create aligns with your structure, your audience and your ambitions.
We helped Happy Scribe grow from 2,700 to 70,000 monthly signups, cutting cost per signup from €7.15 to €0.08. Through focused link-building, we aligned SEO with growth, driving major gains in organic revenue.
Niek Leermakers
SEO / SEM Manager
25x
signups
We helped Maze boost monthly organic signups by 283% in six months by creating targeted content clusters, optimising for search intent, and building 200+ high-quality backlinks – proving SEO as a scalable growth channel.
Bożena Pieniazek
VP of Marketing
283%
signups
We helped Holded grow organic signups by 1,370%, paid subscriptions by 1,650%, and revenue by 279% through focused SEO. By targeting high-intent keywords and building strong backlinks, they cut reliance on paid channels and boosted organic growth.
Tom Wilkinson
VP of Growth
16.5x
Customers
Benchmark your current SEO position against other Northampton businesses. We’ll highlight the key opportunities for improvement and deliver a structured plan to convert organic traffic into a sustainable growth channel.
From day one, we align execution with business impact. These six service areas are how we help ambitious Northampton brands unlock predictable, compounding growth through organic search. We combine clarity, structure, and strategic accountability at every step.
We use a test-and-learn approach to build SEO strategies that deliver business outcomes. Each roadmap is structured as a 3-month agile sprint focused on rapid execution, iteration, and measurable progress. We work backwards from your North Star goals and break them down using a mathematical framework that prioritises actions by impact, effort, and speed.
Everything is grounded in data, from opportunity sizing to forecast modelling, so you know exactly what’s driving growth and why.
We help you increase visibility across platforms like Google AI Overviews, ChatGPT, and Perplexity by optimising your content for structure, authority, and context. Our bespoke AI search measurement framework tracks both leading and lagging indicators weekly, so we can directly connect rankings in AI-generated results to bottom-line impact.
You’ll also get insight into how your performance in AI search compares to traditional SEO, including sentiment analysis, rank tracking, and competitive benchmarks. Together, we work to improve your visibility and influence across this emerging discovery channel.
We create content that’s designed to rank, convert, and strengthen your brand. Our process starts with a content workshop to align on tone, voice, and strategic goals. From there, you’ll work directly with a content specialist, backed by a senior content lead who oversees quality and consistency.
We produce a range of high-impact formats, including guides, listicles, comparison pages, alternative articles, and glossaries.
To create unique, authoritative content, we often conduct user interviews and run surveys to uncover first-hand insights and proprietary data. We also develop author strategies to enhance visibility and credibility in search, helping your brand stand out in a crowded space.
We focus on building links that drive real SEO performance, not vanity metrics. Every campaign is fully transparent, with a live dashboard that lets you track progress at each stage – from prospecting to placement.
Our goal is to secure links on highly relevant, industry-specific domains that increase your topical authority and improve your rankings where it matters most. We also work to get your brand cited across the web, boosting unlinked brand mentions that are becoming a key signal in AI-driven search.
It’s link building with strategic purpose, measurable impact, and long-term value.
We help you turn more traffic into pipeline by optimising the full user journey. This starts at the SERP level, where we run structured tests on meta titles and descriptions to increase click-through rates.
We also work with your team to map the entire customer journey from top-of-funnel to bottom-of-funnel, aligned with your ideal customer profile.
Our CRO approach includes measurable growth experiments backed by statistics to ensure any uplift is statistically significant and repeatable. Every recommendation is designed to maximise conversion and tie directly to business impact.
We provide full visibility into what’s working, why it matters, and where to go next. Every client gets a custom dashboard tailored to their goals, along with a decision-making framework that makes the data easy to interpret.
We track both leading and lagging indicators of success through a measurement model built specifically for your business. Our goal is to ensure every core metric is trending upward – from rankings and traffic to conversions, revenue, and brand awareness.
We also run quarterly business reviews for a strategic deep dive, aligning performance with your long-term goals. Everything we do follows a test-and-learn approach so growth is not just visible, but measurable and repeatable.
AI Search Audits
Topic Research
Technical Audits
Content Growth Modelling
On-Page Optimisations
Topic Cluster Architecture
Pipeline Analysis
CRO
Experimentation
Programmatic SEO
YouTube SEO
Website Migrations
Competitor Analysis
Data Analysis & Dashboarding
AI Link Source Analysis
Schema Implementation
Content Cannibalisation Audit
What to expect on your strategy call:
Yes, we actively optimise for visibility in AI-generated search results across platforms like ChatGPT, Perplexity, and Google AI Overviews. Our approach focuses on improving the structure, authority, and topical relevance of your content so it’s more likely to be cited by large language models.
We also work on earning brand mentions and backlinks from high-authority domains, which strengthens your presence in the data these models rely on.
You’ll get clear reporting on your AI search visibility, along with strategic actions to improve inclusion and track its impact on pipeline and revenue.
Yes. We’re happy to directly upload and format content, apply internal links, and implement on-page recommendations in your CMS, whether that’s Webflow, WordPress, HubSpot, or a custom platform. If you prefer to handle implementation internally, we’ll provide your team with everything they need, including QA and Loom walkthroughs to ensure smooth and accurate execution. We regularly support Northampton-based brands with both full-service and collaborative implementation approaches.
You’ll receive:
– Weekly Slack updates with KPI pacing
– Real-time Looker Studio dashboards
– Linear forecasting for leading and lagging KPIs
– Attribution modelling, CAC payback analysis, and AI search visibility
– QBRs every 3 months for clients on larger retainers
We zoom out and show progress against strategy — and zoom in to uncover learnings and next steps.
Absolutely. Our services are modular and built for flexibility. You can start with strategy-only and expand into content or link building when you’re ready. We’ll advise you based on data — not upsell pressure — and adjust your Scope of Work accordingly. Many of our long-term clients evolve their SEO stack with us over time, often adjusting their focus as new opportunities emerge.
No. While we work with businesses across the UK and abroad, we’ve consistently delivered strong SEO results for clients in Northampton.
A number of the organisations we support are already rooted in Northampton or targeting growth within the region. With a firm grasp of the local digital landscape — including industry nuances and Northampton-specific search patterns — we help brands achieve lasting visibility and competitive edge.
The digital market in Northampton is demanding, and we meet that challenge with precision. We begin by assessing where you stand against your competitors, uncovering areas they’ve overlooked and mapping out where your site can gain ground.
From fast-paced SaaS firms to established legal and ecommerce brands, our SEO strategies are grounded in real analytics, agile methods and continuous testing. Every move is deliberate, guided by data and aimed at measurable impact.
Northampton presents a competitive landscape for digital growth, and successful SEO requires far more than routine content edits or light technical changes. Our pricing reflects your commercial goals, current SEO performance and the scale of opportunity within your market.
Every project includes thorough planning, precise execution and transparent reporting, all focused on outcomes like increased traffic, lead generation and revenue uplift. We’re not the cheapest provider, but we are results-driven. If we don’t see a strong commercial case, we won’t proceed.
