SaaS Marketing

11 Best SaaS PPC Agencies to Grow MRR in 2024

With the right SaaS PPC agency, you can drive substantial revenue and achieve better ROI
11 Best SaaS PPC Agencies to Grow MRR in 2024
Jake Stainer
by Jake Stainer

Choosing the right SaaS PPC agency can be a game-changer for your business. With the right partner, you can drive substantial growth, optimize your marketing spend, and achieve better ROI.

The goals sound simple, but standing out and reaching your target audience is challenging. Pay-Per-Click (PPC) advertising offers a powerful solution, providing immediate visibility and driving high-intent traffic to your site. However, navigating the complexities of PPC campaigns requires specialized expertise, especially in the nuanced world of SaaS marketing.

This is where SaaS PPC agencies come into play. These agencies are dedicated to managing PPC campaigns for SaaS businesses. They understand the unique challenges of the SaaS world, such as long sales cycles, subscription-based revenue, and the need for precise targeting to attract the right leads.

In this listicle, we highlight the top eleven SaaS PPC agencies that excel in driving growth and maximizing ROI for SaaS companies. Whether you are a startup looking to scale quickly or an established enterprise aiming to refine your marketing strategy, these agencies have the proven track record and specialized skills to help you achieve your goals. 

1. HeyDigital

HeyDigital SaaS PPC Agency Homepage

HeyDigital is dedicated to driving pipeline growth and monthly recurring revenue (MRR) for B2B SaaS companies through result-driven PPC advertising. Their approach combines creativity with data-driven strategies to optimize ad spend and generate high-quality leads.

With the power of an agency and with the communication talents of an in-house team, HeyDigital focuses on delivering tangible results by placing your brand right in front of your target audience across Google, Bing, LinkedIn, Facebook, and more– all done strategically, without wrecking your Ad spend. Their SaaS PPC services include paid search and social campaigns, targeting untapped opportunities on platforms like Reddit, Dribbble, Product Hunt, Capterra and Quora, as well as creating stunning ad creatives and dedicated landing pages that convert.

Services:

  • PPC 
  • Landing page design
  • Video ads
  • GA4 migration

Pricing: Available on request

Notable Clients: Wiza, Pabau, Fathom

“As a fast growing startup we needed to get the word out about our product effectively and efficiently. Hey Digital partnered with us to lay a strong foundation for ongoing paid marketing, with refreshed creative and targeting optimisations that significantly reduced cost per signup.”

– Sarah Kiefer, CMO at Pitch

2. FPGrowth

FPGrowth SaaS PPC Services Homepage

FP Growth stands out for their expertise in leveraging PPC for aggressive SaaS market expansion, which makes them the go-to agency for both startups and established companies looking for PPC services. FP Growth’s approach includes a heavy focus on analytics and research, ensuring that every campaign is precisely targeted and optimized for maximum ROI. Working with them is simple as this:

  1. Align on goals and KPIs
  2. Audit of your historical data and account structure to understand the ‘big picture’
  3. Research and roadmapping- you’ll receive clear insights of what can be improved
  4. Planning and creation of ad groups targeting high-value terms
  5. Landing page optimization and budget allocation
  6. Conversion tracking and reporting – you’re never in the dark

FP Growth’s proven track record includes working with over 50 SaaS brands, generating 4.60+ million landing page visits, and generating over 100,000 B2B leads. Safe to say they have enough experience to generate serious MRR, which allows them to offer a nuanced approach that non-specialized agencies often lack.

Services:

  • SaaS PPC
  • SaaS SEO
  • SaaS marketing

Pricing: Available on request

Notable Clients: SyndicationPro, Mosaic Tile Outlet

“FP Growth’s expertise was extremely crucial in strategizing our content marketing initiatives. They crafted compelling content strategies that significantly boosted our website traffic and conversions. Their strategic approach and flawless execution made all the difference.”

– Arman Ghosh, Co-founder at Greatvet

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3. Go Fish Digital

Go Fish Digital SaaS PPC Agency Homepage

Go Fish Digital offers comprehensive digital marketing solutions with a strong focus on PPC for SaaS companies. Their integrated approach ensures that PPC campaigns complement other digital marketing efforts to achieve holistic growth for your business. PPC campaigns can also stand on their own, with the agency offering experience with:

  • creative ad copy development 
  • landing page optimization
  • strategic keyword targeting
  • continuous bid strategy optimization

Go Fish Digital’s SaaS PPC services target every stage of the customer journey using platforms like Google Ads, Bing Ads, and paid social media. Their full-funnel strategy focuses on different stages of the customer journey, from awareness and consideration to conversion and loyalty. This ensures that potential customers are engaged at every touchpoint, maximizing the chances of conversion, retention, and ultimately advocacy.

Services:

  • PPC
  • Digital PR & reputation management
  • Website design & development

Pricing: Available on request

Notable Clients: BetterUp, JoyBird, Harris Insights & Analytics

4. PoweredbySearch

PoweredBySearch SaaS PPC Company Homepage

PoweredbySearch offers deep expertise in PPC for SaaS, with services that include keyword research, ad copy creation, landing page optimization, and conversion rate optimization. Their approach focuses on bottom-line metrics like trials, activations, and closed deals, rather than vanity metrics such as impressions and click-through rates. Known for driving significant ROI (think reducing costs by 20-40% in the initial weeks of engagement) through targeted campaigns, PoweredbySearch ensures their campaigns are optimized for success.

Unlike many agencies that get bogged down conducting lengthy audits, PoweredbySearch focuses on immediate impact and long-term growth, utilizing the 80/20 rule for success. They specialize in cross-channel strategies that ensure your ideal customers build awareness over time and are ready to convert when the time is right. Your ads will attract qualified traffic based on in-depth consumer avatars, resulting in high-quality trials and demos. 

Services:

  • PPC
  • Account-based marketing (ABM)
  • SaaS marketing for startups

Pricing: Available on request

Notable Clients: Hurdlr, Structure Studios, TouchBistro

“You guys are a no-brainer. we give you a dollar, you make us three. you guys just make it happen.”

– Stephan Foos, Chief Product Officer at Projul

5. HawkSEM

Hawksem SaaS PPC Agency Homepage

HawkSEM is among the elite top 3% of SaaS PPC agencies, with clients averaging a 4.5x ROI and a 98% retention rate. They understand the unique challenges SaaS companies face, such as longer sales cycles and significantly high customer acquisition costs. They know how to create a campaign that focuses on enhancing MRR using targeted ad copy and landing pages, A/B testing, as well as conversion tracking and reporting. 

HawkSEM’s SaaS PPC experts excel at crafting strategies rooted in audience research that connect deeply with potential buyers. Their services include competitor and industry analysis, precise audience targeting, and ongoing campaign management and optimization. They are also a Google Premier Partner and a Microsoft Advertising Partner.

Services:

  • PPC management
  • SEO services
  • Social media marketing

Pricing: Available on request

Notable Clients: Verizon, DataDog, Peer

“Doubling our conversion rate was just a dream until you guys showed us the way. We are forever grateful, thank you!”

– Avatier

6. Flying V Group

Flying V Group SaaS PPC Agency Homepage

Flying V Group has established itself as a leader in the PPC world, known for its strategic approach to digital marketing. This agency prioritizes alignment with SaaS companies’ growth objectives, leveraging a deep understanding of the SaaS business model to drive significant ROI. Their commitment to transparency and client education sets them apart.

Before initiating any campaign, Flying V Group dives deep into understanding your business, competitive landscape, and market behavior to build a data-driven PPC strategy. They constantly monitor performance to react promptly to any changes in key performance indicators (KPIs), maintaining smooth and effective performance month over month.

Services:

  • Website design
  • PPC
  • Social media marketing

Pricing: Available on request

Notable Clients: Vasco Assets, Lyft, Elemis

“Everyone at Flying V Group is incredibly professional. They have helped with our marketing efforts and provide unique insight and expertise with our ad campaigns, website, and landing page development.”

– Ari Mor, Owner, Vasco Assets

7. SimpleTiger

Simpletiger SaaS pay per click Agency Homepage

SimpleTiger excels at delivering efficient paid media services for SaaS clients. Their approach includes AI-enhanced keyword research, paid search account creation and optimization, as well as management and reporting. What sets SimpleTiger apart is their unwavering focus on the SaaS industry, employing a proven strategic process tailored specifically for SaaS businesses. Their projects are led by strategists with deep industry knowledge, ensuring that each campaign is finely tuned to your business needs.

With over 15 years of experience, they have successfully enabled hundreds of SaaS to capture demand through their PPC services. Their offerings include paid search and social campaigns, comprehensive audits, landing page creation, and transparent real-time analytics and reporting.

Services:

  • Paid search
  • Paid social
  • SaaS web design

Pricing: Starts at $3000/month

Notable Clients: Jotform, Segment, Gelato

“We’re noticing a significant difference and observing traffic improvements. I’m receiving positive feedback from all levels of the organization, and our team is busier than ever.”

– Steve Bissonnette, Chief Marketing Officer at Strategic Systems

8. SpearGrowth

SpearGrowth SaaS PPC Agency Homepage

SpearGrowth has earned a reputation for its meticulous approach to PPC campaign management and optimization. With a keen focus on metrics that matter, such as conversion rates and ROI, SpearGrowth designs its campaigns to maximize business impact. Their expertise comes hand-in-hand with a deep commitment to client partnerships, ensuring tailored campaigns for best results.

SpearGrowth supports their clients’ sales qualified leads (SQL) and pipeline goals through an advanced demand generation framework, boasting up to 21x ROI. They scale businesses by shifting the focus from sales-led to marketing-led growth. Goal projections and strategies are updated regularly to adapt to changes, ensuring continuous growth and profitability through superior marketing solutions tailored to your needs.

Services:

  • PPC/performance marketing
  • SEO enablement

Pricing: Available on request

Notable Clients: Darwinbox, Sprinto, Zluri

“Since we started working with the team, we’ve been able to close 4x of what we have spent on ads & a 61% increase in lead velocity.”

– Ritish Reddy, Co-Founder at Zluri

9. Directive Consulting

Directive Consulting SaaS pay per click Agency Homepage

Directive Consulting is a PPC agency known for its strategic insights and highly customized approach to paid channels, taking into account each client’s unique market position and growth goals. They excel at eliminating wasted ad spend and driving high-intent buyers for SaaS companies through advanced paid media strategies. 

Their methodology focuses on generating and capturing high-intent buyers using deep Total Addressable Market (TAM) and persona analysis, data-backed capital allocation, and performance design optimization. By leveraging buyer intent and firmographic targeting across all paid media channels, Directive Consulting ensures that your campaigns drive qualified pipeline, not just clicks. 

Services:

  • PPC
  • CRO
  • Marketing Ops

Pricing: Available on request

Notable Clients: Thoropass,Everbridge, Arctic Wolf

“We love our account team and feel we consistently get strong recommendations, results, and project management. Thanks, team!”

– Emily McMichael, iCIMS

10. SevenAtoms

SevenAtoms SaaS PPC Agency Homepage

With 9+ years of business experience, SevenAtoms brings a creative and innovative approach to SaaS PPC, utilizing cutting-edge strategies to stay ahead of digital marketing trends. Their campaigns are designed to attract, engage, and convert your target audience. Their team of experienced PPC experts has a proven track record of success, evidenced by their status as a Premier Google Ads Partner.

SevenAtoms provides comprehensive PPC services that include advanced targeting, keyword grouping, strategic bidding, and optimized landing pages. Their data-driven approach involves continuous A/B testing of landing pages, ad copy, and creatives to ensure campaigns are always performing at their best.

Services:

  • PPC
  • Google & Facebook ads
  • Landing page design

Pricing: Available on request

Notable Clients: Imperva Incapsula, Seal Skin Covers, Align

11. Bay Leaf Digital

BayLeafDigital SaaS PPC Company Homepage

Bay Leaf Digital specializes in PPC for SaaS companies, using a data-driven approach to optimize campaigns and drive significant business growth. Their comprehensive PPC management services include keyword research, content development, campaign development and execution, as well as the essentials for success: retargeting and reporting. 

Their tailored campaigns mean that ads reach relevant audiences that drive qualified traffic to your target pages. Efforts are constantly monitored and optimized for maximum ROI, meaning you’re never in the dark and always understand the impact you’re receiving from each PPC campaign. 

Services:

  • PPC
  • Marketing strategy and automation
  • Social media marketing

Pricing: Available on request

Notable Clients: Text2Drive, Sapience Analytics, MeazureUp

“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”

– Ray Abramson, Chief Operating Officer, MeazureUp

Do You Need a SaaS PPC Service or an SEO Agency?

Before you commit to using a PPC agency, you should understand the pros and cons of paid vs organic channels to scale your business and generate MRR. PPC provides some level of control over search engine visibility, as well as immediate impact, but it’s not without some pros and cons. 

Conversely, SEO tends to bring better long-term results at more cost-effective pricing, generating sustained leads over time without incurring the cost of paid ads. This makes SEO a more sustainable strategy for businesses looking to build an enduring online presence.

PPC Agency: Pros and Cons

Pros:

  • Immediate Results: PPC campaigns can generate traffic and leads almost instantly once they are launched.
  • Targeted Advertising: You can precisely target your audience based on demographics, interests, and search behavior.
  • Scalable Budgets: PPC allows for flexible budgeting, enabling you to scale your ad spend up or down based on performance and budget availability.
  • Measurable ROI: With detailed analytics and reporting, you can clearly see the return on investment from your ad spend.

Cons:

  • Cost: PPC can be expensive, especially in highly competitive markets, and requires continuous investment to maintain visibility.
  • Short-Term Focus: Once you stop paying for ads, the traffic stops, making it a less sustainable long-term strategy.
  • Ad Fatigue: Users may become desensitized to your ads over time, leading to reduced effectiveness.

SEO Agency: Pros and Cons

Pros:

  • Long-Term Results: SEO focuses on improving organic search rankings, which can provide sustained traffic and visibility over time.
  • Cost-Effective: While SEO requires an initial investment, it tends to be more cost-effective in the long run compared to PPC.
  • Credibility and Trust: High organic rankings can enhance your brand’s credibility and trustworthiness in the eyes of consumers.
  • Comprehensive Strategy: SEO encompasses various aspects of digital marketing, including content creation, technical optimization, and link building.

Cons:

  • Algorithm Changes: Search engines frequently update their algorithms, which can impact your rankings and require ongoing adjustments.
  • Complexity: Effective SEO requires a deep understanding of search engine algorithms and user behavior, making it a complex field to navigate without expert help from a SaaS SEO agency.

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Which Service Should You Choose?

The decision between a PPC agency and an SEO agency ultimately depends on your business goals, budget, and timeline. If you need immediate results and have the budget for continuous investment, PPC might be the right choice. However, if you’re looking for a cost-effective, long-term strategy that builds credibility and sustained traffic, SEO is the way to go.

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