Clicks, cash, conversions: 9 top UK PPC agencies that actually perform

Jake Stainer
by Jake Stainer Updated: June 16, 2025

Choosing a PPC agency is a big call. Especially because every click you attract from paid ads comes with a price tag.

In this guide, we’ll introduce you to some of the UK’s top PPC companies, breaking down what they offer, which types of businesses they serve best and why they’re great at what they do. We’ll also take a look at where PPC works—and where it doesn’t—to help you choose the best route for hitting your growth goals.

Agency LocationTop servicesClutch/G2/Capterra rating Pricing
Hey DigitalGlobal– Ad creative development;
– Landing page design;
– Multi-channel video ad production.
4.9Custom
Impression DigitalLondon, Manchester, Nottingham– Paid media consulting;
– Google Shopping management;
– Programmatic advertising.
4.9Custom
BrainlabsLondon, Manchester– Creative development and UX;
– Data strategy;
– Influencer marketing.
4.4Custom
Push GroupLondon– AI Account Manager Assistant;
– Amazon advertising;
– Web design.
No review profilesCustom
HonchōHertford– Paid search & shopping ads;
– SMARTFeed optimization;
– Bespoke PPC tools.
Not review profilesCustom
ClickooManchester– Localised ads & media;
– Ecommerce strategy;
– Display & video advertising.
Not yet ratedCustom
EskimozLondon– Multilingual PPC campaigns;
– App Store ads;
– Online reputation management.
No review profilesCustom
KoozaiSouthampton– PPC audits;
– Display advertising;
– Remarketing campaigns.
No review profilesCustom
Fountain PartnershipNorwich– Ecommerce PPC ads;
– Paid awareness & brand building;
– Paid social ads.
No yet ratedCustom

The top PPC agencies in the UK right now

1. Hey Digital: Best for B2B SaaS growth

Hey Digital Logo

A specialist PPC agency helping B2B SaaS companies drive pipeline growth and monthly recurring revenue through tailored, multi-channel paid media strategies.

📍 Location: Global

🖥️ Website: heydigital.co

📈 Why they’re great:

Hey Digital is built for one thing: helping B2B SaaS companies turn ad spend into product signups, MRR and real pipeline. They combine channels like Google, Meta, LinkedIn, and YouTube with strategic landing pages, messaging informed by voice-of-customer research and creative that actually converts. 

Their team also brings the kind of SaaS-specific thinking that generalist agencies usually miss, from how to qualify leads in longer sales cycles to optimising for in-product conversions. And they keep things genuinely collaborative, using shared Slack channels and live dashboards so clients always know what’s happening (and what’s being improved).

One of their most interesting offerings? A “Creative-as-a-Subscription” service that gives clients unlimited ad assets, so there’s always something new to test.

🏆 Recognizable clients: Hotjar, Frase, Toggl

🌍Industries: SaaS

💲Pricing: Hey Digital offers tailored pricing based on individual goals and requirements.

✔️Top services:

  • Ad creative development
  • Landing page design
  • Multi-channel video ad production

Testimonial:

As a fast growing startup we needed to get the word out about our product effectively and efficiently. Hey Digital partnered with us to lay a strong foundation for ongoing paid marketing, with refreshed creative and targeting optimisations that significantly reduced cost per signup.

 — Sarah Kiefer, CMO, Pitch

2. Impression Digital: Best for ecommerce PPC

Impression Digital Logo

A data-driven performance marketing agency delivering award-winning PPC strategies for ambitious brands across the UK.

📍 Location: London, Manchester, Nottingham

🖥️ Website: impressiondigital.com

📈 Why they’re great:

Impression Digital is one of those agencies that does so much more than optimize ad accounts. Whether you’re trying to reduce customer acquisition costs or squeeze more revenue out of your top-performing channels, they’re one of the pay per click agencies that will ensure strategy is baked in from the start.

Their experimentation framework is a standout. Instead of blindly scaling what “seems” to work, they run structured tests across platforms, messaging, landing pages and bidding strategies. Then they double down on what’s actually moving the needle. It’s a methodical process that gets results without guesswork.

Impression also goes beyond the usual Google-and-Meta mix. They build full-funnel campaigns that often include LinkedIn, Microsoft Ads and even programmatic placements, with in-house CRO, analytics and creative specialists pitching in where needed. 

That full-stack mindset makes them one of the best PPC management agencies for brands with complex funnels or longer sales cycles.

🏆 Recognizable clients: Norse Atlantic Airways, Cancer Research UK, Specsavers

🌍Industries: Non-profits, FMCG, Retail

💲Pricing: Impression Digital’s pricing is tailored to individual client needs.

✔️Top services:

  • Paid media consulting
  • Google Shopping management
  • Programmatic advertising

Testimonial:

The team at Impression are always quick to respond and communication is clear and consistent. They set clear deadlines that are always met and respond very well to our requests and any new challenges that arise. They have a good understanding of our projects and are clearly experts in their field. They are proficient at keeping on top of varied projects, budgets and general workload. They are just generally very ‘on it!’

 — Suzie Markland, Marketing Planning Manager, Cancer Research UK

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3. Brainlabs: Best for enterprise PPC

BrainLabs Logo

A global performance marketing agency combining data, technology and creative expertise to deliver measurable business impact across paid media channels.

📍 Location: London, Manchester

🖥️ Website: brainlabsdigital.com

📈 Why they’re great:

Brainlabs has made a name for itself by treating media like a science experiment—one where every variable can be tested, measured, and optimized for business outcomes. Their model is built around combining data, tech and creative to get maximum value from every impression.

They’ve developed some serious in-house firepower. Their tech platform Cortex helps predict trends and manage campaigns with machine learning. And their unique D’Artagnan machine learning account structure makes Google’s algorithms work harder for their clients.

Where Brainlabs really shines is in scale. They’ve expanded beyond being a London agency and have gone global. That means brands get big-picture strategy backed by deep local execution. Add in a client roster that includes names like Adidas, Mars and Estée Lauder, and it’s clear they’ve got the performance to back up their promises.

🏆 Recognizable clients: Boots, WeTransfer, ClearScore

🌍Industries: Finance, Consumer goods, Technology

💲Pricing: Brainlabs’ pricing is tailored to the scope and complexity of each project they take on.

✔️Top services:

  • Creative development and UX
  • Data strategy
  • Influencer marketing

4. Push Group: Best for AI-driven campaigns

Push Group Logo

An AI-driven digital marketing agency helping brands scale through innovative PPC strategies, creative automation and performance-focused reporting.

📍 Location: London

🖥️ Website: pushgroup.co.uk

📈 Why they’re great:

Push Group takes a smart-meets-scrappy approach to PPC, blending AI-driven automation with sharp human strategy to get serious results across Google, Meta, Microsoft and Amazon.

Their proprietary platform, DIAL360, gives clients a real-time view of how their ads are performing and where budget is being spent. No fluff, just fast feedback and data-backed decisions. That’s especially handy when you’re juggling multiple channels or scaling quickly.

They’ve also got receipts: Push helped men’s grooming brand Mo Bro’s drive 69% revenue growth in one quarter by pairing Google’s Performance Max goal-based campaign with bold creative testing.

On top of that, Push has picked up some pretty solid credentials along the way, including a Google Global Award for Innovation in Mobile Marketing and recognition for the highest customer satisfaction in Europe. Positioning them as one of the top paid search agencies around.

🏆 Recognizable clients: Hilti, Natural History Museum, DS Smith

🌍Industries: Engineering, Tourism, Retail

💲Pricing: Push Group offers customized pricing based on individual client and project needs.

✔️Top services:

  • AI Account Manager Assistant
  • Amazon advertising
  • Web design

5. Honchō: Best for automotive businesses

Honcho Logo

An award-winning performance marketing agency delivering bespoke, data-driven PPC strategies for major global brands.

📍 Location: Hertford

🖥️ Website: honchosearch.com

📈 Why they’re great:

Honchō has been in the game since 2008. And it shows. These folks know their way around a PPC account—especially when it comes to ecommerce and automotive, where competition (and CPCs) can get brutal.

They’re a Google Premier Partner, which means they sit comfortably in the top 3% of UK agencies when it comes to account growth and performance. 

Honchō also brings some clever tools to the table. Their in-house SMARTFeed tech has helped brands like Group 1 Automotive make the most of their inventory in real-time, tailoring ad copy and creative based on what’s in stock when a potential customer sees the spot.

They’re not all spreadsheets and bid strategies, though. With specialists across paid media, SEO, digital PR and content, they’re set up to build cross-channel campaigns that don’t only drive clicks, but actual results.

🏆 Recognizable clients: Fujifilm, Faith in Nature, Group 1 Automotive

🌍Industries: Automotive, Technology, Fashion & Beauty

💲Pricing: Honchō offers bespoke pricing tailored to each of their client’s needs.

✔️Top services: 

  • Paid search & shopping ads
  • SMARTFeed optimization
  • Bespoke PPC tools

6. Clickoo: Best for multilingual expansion

Clickoo Logo

A multilingual PPC agency helping brands scale globally through localized paid media strategies and audience-centric campaigns.

📍 Location: Manchester

🖥️ Website: clickoo.co.uk

📈 Why they’re great:

Clickoo doesn’t just run PPC campaigns, they ideate creative that makes them click culturally. With a focus on multilingual and localized paid media, they help brands expand into new markets without sounding like they ran their ads through Google Translate.

Their team manages campaigns in over 35 languages, building audience-first strategies that speak to local nuance and buying behavior. That kind of attention to detail helps avoid wasted spend and ramps up ROI, which is especially important for ecommerce brands looking to scale internationally.

They’ve also been handpicked by Google as one of the UK’s top 30 growth agencies through the Google Elevator program, which tells you they know how to turn ad budgets into actual business growth.

And with conversion tracking powered by Ruler Analytics, clients get a clear view of what’s working and where leads are coming from, making it easier to justify spend and scale what performs.

🏆 Recognizable clients: WebMed Pharmacy, Manchester Fertility, Balsam Hill

🌍Industries: Consumer Goods, Healthcare, Technology

💲Pricing: Clickoo offers customized pricing based on individual client needs.

✔️Top services:

  • Localised ads & media
  • Ecommerce strategy
  • Display & video advertising

Testimonial:

We’ve worked with Clickoo for several years, they’ve helped us to launch into new destinations and grow our bookings in a competitive market with carefully managed paid media campaigns and really making an effort to understand our business and target audience. I would definitely recommend them as a paid media partner to grow your business.

 — Simone Whittle, Managing Director, Distant Journeys

7. Eskimoz: Best for global performance

Eskimoz Logo

A multilingual performance agency that helps brands go global without losing their local edge.

📍 Location: London

🖥️ Website: eskimoz.co.uk

📈 Why they’re great:

Eskimoz is the kind of agency that’s equally as comfortable scaling an ecommerce brand in London as it is launching a SaaS campaign in Düsseldorf. With in-house language pros covering 12+ markets, they know how to make paid media sound native.

They kick things off with a forensic PPC audit that dives into over 90 campaign variables (yep, they counted). From there, it’s all about building a strategy that’s tightly aligned with your goals, whether that’s growth in new markets, lowering CPA or stronger ROAS across multiple platforms.

Eskimoz also plays well with data. Their real-time dashboards make it easy to see what’s working, what needs tweaking and where your money’s actually going. And with Google Premier and Microsoft Partner status, they’ve got direct access to platform insights and early-bird features.

Results? Think 29% ROI uplift for menswear brand Beaufort & Blake and a 49% revenue boost via Google Ads for delivery platform Gophr. In short: Eskimoz gets paid media moving in the right direction—fast.

🏆 Recognizable clients: Gophr, PwC, Just Shades

🌍Industries: Food & Beverage, eCommerce, Tourism

💲Pricing: Eskimoz offers customized pricing based on individual client needs.

✔️Top services:

  • Multilingual PPC campaigns
  • App Store ads
  • Online reputation management

Testimonial:

Our communications department participated in a 3-day training course on natural referencing provided by Eskimoz. These three intense days were a real gold mine in terms of knowledge and actionable strategies for our website. A huge thank you to our trainers Quentin Giraud and Manon Beloin for their expertise and teaching!

 — Kathleen Nédellec, Digital Communications Manager, Royaumont Abbey

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8. Koozai: Best for full-service support

Koozai Logo

A seasoned PPC agency that blends smart strategy with solid creative to help brands stay visible in competitive ad landscapes.

📍 Location: Southampton

🖥️ Website: koozai.com

📈 Why they’re great:

Koozai has been around since the early days of digital. But don’t let their tenure fool you into thinking they’re stuck in their ways. This is a team that knows how to evolve with the platforms, the algorithms and the changing demands of paid search.

The team brings a creative mindset to PPC. Their in-house designers and content pros collaborate with paid media specialists to make sure ads capture consumers’ eyes—and clicks. And because they keep teams intentionally lean, you can be sure you’ll get personal attention from people who actually run the campaigns.

They’re especially strong at helping brands clean up messy ad accounts, sharpen campaign focus and stop wasting budget on underperforming segments. Whether it’s Google Ads, Microsoft Advertising or layered remarketing strategies, their team gets into the nitty-gritty to improve relevance, reduce CPCs and drive conversions.

🏆 Recognizable clients: Victoria & Albert Museum, Papa Johns, TUI

🌍Industries: Travel & Hospitality, Food & Beverage, Consumer Goods

💲Pricing: Koozai tailors the prices of its services based on each client’s individual needs.

✔️Top services:

  • PPC audits
  • Display advertising
  • Remarketing campaigns

Testimonial:

A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.

 — Tom Brown, Brand Marketing Manager: UK & Ireland, Srixon

9. Fountain Partnership: Best for forecast-led growth

Fountain Partnership Logo

An award-winning digital marketing agency that combines strategic forecasting with full-funnel optimization to deliver measurable growth for ambitious brands.

📍 Location: Norwich

🖥️ Website: fountainpartnership.co.uk

📈 Why they’re great:

Fountain Partnership has an incredibly deliberate approach to paid growth. Every campaign begins with a forecast grounded in real numbers, so clients know what kind of return they can expect before any spend goes live. It’s a model that’s designed to reduce risk, make budgeting easier and build internal confidence across teams.

That clarity has earned them global recognition. Google awarded Fountain the top prize for Growing Businesses Online, followed by Best Search Performance in EMEA—wins that reflect consistent results across competitive industries.

Their sweet spot? Growth-stage and enterprise businesses with big goals and tight margins. Brands like Casio, Fortnum & Mason, and Gartner trust Fountain to turn paid media into a sustainable, scalable channel with fewer surprises and more predictability baked in.

To top all of this off, Fountain is also a values-led agency. As a certified B Corp, they’ve committed to becoming net-zero by the end of 2025 and planting one million trees along the way. 

🏆 Recognizable clients: Gartner, Casio, Fortnum & Mason

🌍Industries: Finance, Technology, eCommerce

💲Pricing: Fountain Partnership offers customized pricing based on individual client needs.

✔️Top services:

  • Ecommerce PPC ads
  • Paid awareness & brand building
  • Paid social ads

Testimonial

In the short time we’ve worked with Fountain Partnership they have been passionate, inspired, and driven to provide the highest quality of both service and work. The time taken to understand what we’re building, and why we’re doing it, has been one of the most fundamental reasons for exceptional results, and a definite want from us to work together going forward.

 — Thomas Panton, Founder & CEO, Canopey

What to look for when choosing a PPC agency in the UK

Not all PPC agencies are built the same. And when every click costs money, the wrong partnership can burn through your budget fast. A great pay-per-click agency brings technical competence to the table and aligns its strategy with your business goals.

The first thing to look for when choosing a PPC agency is whether it’s a Google Premier Partner or holds certifications across platforms like Meta, Bing and LinkedIn. This shows they’re not only familiar with the tools, but also trusted by the platforms themselves. 

Another important factor is whether the agency offers performance-focused reporting (think SQLs, ROAS, MRR) and ongoing optimisation over set-it-and-forget-it ad campaigns. Transparency matters too. You should know exactly where your budget is going, what’s being tested and why.

Ultimately, you should choose a paid search agency that’s focused on measurable ROI, aligned with your growth strategy and invested in helping you win the long game, not just the next click.

PPC or SEO?

Marketing budgets are getting tighter and tighter, so you naturally want to choose the promotion vehicle that gives you the most bang for your buck. Two of the most effective are SEO and PPC. Depending on your goals, you might want to choose SEO over PPC, or vice versa.

While PPC and SEO are both good for driving traffic and generating leads, they work very differently. 

PPC is all about instant visibility: You choose your audience, launch your campaign and (if things are done right) start seeing clicks almost immediately. But you’re paying for every single visitor and the moment you pause your spend, the traffic dries up.

SEO, on the other hand, is all about the long game. It takes more time to earn rankings and build authority in your space, but once you’re there, the results tend to be more stable and far more cost-effective over time.

PPCSEO
SpeedImmediate resultsSlow build, long-term payoff
CostHigh ongoing spendUpfront/time investment, lower ongoing cost
ControlFull control over targeting and copyRelies on content quality and optimization
PositioningTop of SERPs (paid ads)Below ads, but earns more trust
SustainabilityStops when stop payingCompounds over time
Best forTesting offers, fast lead genBuilding authority, long-term growth

When you’re looking for an immediate, short-term boost or want to test new messaging, PPC is a solid choice. For compounding ROI and lower CACs over time, SEO is where things really start to scale.

That’s exactly what we’re passionate about at Skale: SEO that boosts revenue and rankings. 

We help high-growth brands build organic SEO engines that convert, attracting qualified leads, increasing MRR and ARR, and cutting acquisition costs over time. It’s SEO that scales with your business—and keeps working long after the campaign setup is done.

Conclusion

Choosing a PPC agency isn’t about who has the flashiest website or the longest list of awards. It’s about finding a partner who understands your goals, works within your budget and knows how to turn ad spend into real business outcomes.

The agencies in this guide were selected not for their size or swagger, but for their track record of strategic thinking, platform expertise and proven results across industries. Whether you’re in SaaS, ecommerce or B2B, you now have a strong shortlist to explore.

Whichever agency you choose, make sure the fit goes beyond services and pricing. The best PPC partnerships are built on transparency, collaboration and a shared focus on long-term growth, not just the next campaign.

Tired of paying for every click?

Unlike PPC, SEO keeps working even when you stop paying. At Skale, we help SaaS brands reduce CAC and drive steady traffic with high-impact SEO strategies built to last.

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Other services to get you
noticed online

  • Discover leading content marketing agencies that specialise in crafting and distributing content your audience actually wants to engage with.
  • Tap into trusted blogger outreach services designed to earn high-authority links that strengthen your SEO and boost visibility.
  • From schema markup to site speed, find technical SEO agencies equipped to fine-tune your site for peak search performance.
  • Work with SEO consultants who can uncover gaps in your strategy and equip you with the tools to outperform your competitors.
  • Find manufacturing-focused SEO experts who understand complex industries—and how to turn that knowledge into traffic and conversions.
  • Get support from US-based SEO companies that help businesses attract the right visitors and achieve long-term growth online.

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